Pendo | Sounds of frustration

Pendo’s “Sounds of Frustration” ad nails the challenges product teams face, highlighting the frustration that comes with managing customer experiences and feedback. Through a series of relatable scenarios, the ad turns common pain points into an entertaining symphony of frustration. It creatively showcases how Pendo helps turn these struggles into opportunities for improvement, all while […]

Simply Business | Simply Business TV advert 2024 | ‘Simply the Best’

Insurance ads tend to be, well… forgettable. But Simply Business flips the script with a feel-good, high-energy celebration of small business owners, all set to an undeniably catchy soundtrack. Instead of focusing on policies and paperwork, this ad puts the spotlight where it belongs—on the people who make businesses run. The Formula (That Works at […]

1Password | Stop Bad Actors with Tommy Wiseau

When you think of online security, the last thing that probably comes to mind is a quirky actor from a cult classic film. Yet, 1Password pulls off a perfect blend of humor and security awareness by casting Tommy Wiseau, the iconic star of The Room, in this unforgettable ad. His unique energy and signature delivery […]

Hootsuite | Hootsuite Parks & Rec

If you’re a fan of Parks and Recreation, you know the charm of Leslie Knope and her unrelenting dedication to her work. Hootsuite taps into that charm and nostalgia by recreating the spirit of Parks and Rec in their ad, blending social media management with humor and a sense of camaraderie. The ad takes us […]

HP.com | Phish in a Barrel

HP’s “Phish in a Barrel” commercial tackles the ongoing problem of cybersecurity threats, specifically phishing attacks, with a blend of humor and serious messaging. By exaggerating the ease with which hackers can target vulnerable systems, HP highlights the need for strong, reliable security solutions to protect against these growing threats. The Formula (That Works at […]

Teamwork.com | The Client: Part Deux

Project management can be a battlefield, and Teamwork.com leans all the way into the chaos with The Client: Part Deux. It’s a high-stakes, action-movie sequel—only instead of spies and explosions, it’s missed deadlines, scope creep, and impossible client demands. This ad isn’t just clever; it’s a self-aware, over-the-top dramatization of every agency’s worst nightmare. And […]

Fiverr | Rethink What’s Possible With Martha Stewart

Martha Stewart isn’t just baking cookies—she’s baking business strategies. Fiverr’s latest ad takes an unexpected but brilliant turn, casting the lifestyle mogul as the ultimate problem-solver for modern entrepreneurs. The message? With Fiverr’s talent marketplace, even the wildest business ideas can become reality. The Formula (That Works at Any Budget): Unexpected Celebrity = Instant Attention […]

Wix | Things You’d Rather Do Than Watch Another Wix Ad

Wix knows exactly what you’re thinking: “Not another website builder ad.” So instead of fighting it, they lean all the way in—turning that skepticism into pure entertainment. This ad doesn’t just acknowledge ad fatigue; it turns it into the entire premise, making for a self-aware, fast-paced ride that keeps you hooked until the very end. […]

UPS | Television Commercial | 2004

UPS keeps it simple, yet effective, with a direct and customer-focused message: What can Brown do for you? This 2004 ad isn’t flashy, but it doesn’t need to be. Instead of gimmicks or over-the-top storytelling, UPS leans into a straight-talking, service-first approach that reinforces reliability, speed, and trust. The Formula (That Works at Any Budget): […]

Wix | Moving on with Barry: My Website From Hell (episode 252)

Stuck in the past? You’re not alone. This Wix ad takes a common B2B problem—outdated, dysfunctional websites—and turns it into a mock reality show intervention. The result? A clever, lighthearted way to highlight how Wix Studio helps businesses break free from bad web design decisions. The Formula (That Works at Any Budget): Relatable Pain Point […]