WeTransfer | Doubt. Create. Repeat.
WeTransfer’s film “Doubt. Create. Repeat.” isn’t a typical B2B ad—it’s a poetic manifesto. Stripped of product demos or punchlines, the spot dives deep into the raw, often messy emotional experience of creating. It acknowledges the self-doubt, the imposter syndrome, the creative block—and then gently reminds creators to keep going anyway. The Formula (That Works at […]
Wrike | AL – Less Exciting Full – 1:11 – EN
Wrike’s ad, “AL – Less Exciting,” flips the script on the typical AI hype train by giving us Al, an average guy who’s not exactly revolutionizing the workplace. The joke? Everyone thought they were getting cutting-edge AI, but instead, they got… Al. It’s a deadpan, clever way to contrast the chaos of ineffective project management […]
Mindful | Trish’s Customer Experience with Mindful
Mindful’s ad, “Trish’s Customer Experience,” takes a relatable look at the chaos of customer service—dropped calls, endless hold times, and frustrating AI menus—and transforms it into a comedic, charming narrative. Trish, our overworked protagonist, navigates a whirlwind of customer expectations and tech mishaps before discovering that Mindful is the calm in the storm. The Formula […]
Apple | Escape from the office
Apple’s “Escape from the Office” is a cinematic, 9-minute comedy that feels more like a short film than a commercial—and that’s exactly the point. It follows a scrappy team of corporate misfits as they quit their soul-sucking jobs to build a startup, powered entirely by Apple’s business tools. It’s part heist film, part underdog story, […]
QuartrApp| Quartr Everywhere
Quartr’s “Quartr Everywhere” ad leans into absurdity to prove a point: you can use the app literally anywhere. Whether you’re at a board meeting, in the bath, or in the middle of a high-speed car chase (yes, really), Quartr brings investor insights to your fingertips—no excuses, no friction. The Formula (That Works at Any Budget): […]
Synthesia | Welcome to Synthesia
Synthesia’s “Welcome to Synthesia” ad doesn’t just explain what they do—it shows it. Created entirely using their AI avatars and voiceovers, the ad puts their own product on display from the very first frame. It’s polished, to-the-point, and just futuristic enough to make you raise an eyebrow (in a good way). The Formula (That Works […]
Mentimeter | Turn scary presentations into engaging conversations
Mentimeter’s ad leans into the universal fear of boring, lifeless presentations—and flips it with flair. With theatrical visuals and tongue-in-cheek delivery, it paints a dramatic picture of traditional presentations as horror stories… only to save the day with its interactive, engaging tool. The Formula (That Works at Any Budget): Exaggerate a Universal Pain Point – […]
Intuit QuickBooks | Presents: The New Business Dilemma
QuickBooks brings a fresh perspective to the struggles of new business owners in their ad, The New Business Dilemma. With a clever mix of wit and relatability, this ad highlights the often-overlooked complexities of entrepreneurship, while positioning QuickBooks as the seamless solution to those overwhelming “what now?” moments. The Formula (That Works at Any Budget): […]
HoneyBook | The One-Stop Shop for Your Business
HoneyBook’s ad ditches buzzwords and decks in favor of pure personality. Set in a colorful, fast-paced world of small business chaos, it shows just how many hats solopreneurs wear—and how much easier life becomes when everything runs through HoneyBook. Think of it as a 60-second stress spiral turned productivity fantasy. The Formula (That Works at […]
SAP | Product Promotion
SAP’s “Product Promotion” ad is a whirlwind of corporate clichés, over-the-top metaphors, and fast-paced editing—all wrapped in a tongue-in-cheek narrative that mocks the typical jargon-heavy product demo while still delivering a compelling case for SAP’s business solutions. The Formula (That Works at Any Budget): Corporate Satire Meets Real Solutions – The ad begins with a […]