Webflow | Post-launch revisionist
A boss sits in a meeting, praising his team for launching a new website. But then he drops the nightmare request: he had a dream the site could be “better.” Without offering clear feedback, he casually asks the team to implement his vague, dream-inspired changes—and to have something ready by tomorrow. Completely oblivious, he finishes […]
Webflow | Code conversationalist
A developer is working late, surrounded by glowing screens of code. An unseen colleague casually asks him to “update a rollover” (a hover effect). Instead of giving a simple answer, he rattles off two impossibly long strings of CSS code, asking which one they mean. The scene cuts off before the question can be answered. […]
GoDaddy | Airo® Can – Kids Cuts
A stylist at a quirky children’s salon explains that she used to be too busy with admin to handle “cases like these”—a waiting room packed with kids sporting hilariously awful home haircuts. Now, with GoDaddy Airo automatically building her website and managing appointments, she can focus on fixing the damage caused by parents who “learned […]
Wistia | Free Professional-Quality Webcam & Screen Recorder
The spot opens with a narrator walking through Wistia’s new video creation tools. Just as he gets going, the demo itself comes alive. A product marketer, a florist, and even a “thought leader” start interrupting him, breaking the fourth wall to rave about how simple and seamless the features are. At one point, one character […]
Vonage | Clue
We meet a mustachioed man styled like a 1970s detective. His office is in chaos, with papers scattered and a conspiracy board covered in red string. Why? He’s obsessively trying to solve an impossible CAPTCHA. After a manic “Eureka!” moment, he types in his solution—only to be met with the dreaded “Incorrect” error. In total […]
Walnut | Discover Product-led everything
A woman is trapped in endless loops that symbolize broken go-to-market processes. First, she’s stuck in a clunky car sales demo. Next, she tries to tell a joke at a party but is constantly interrupted, forcing her to restart. Then, she wrestles with flat-pack furniture that collapses the moment she finishes. Meanwhile, a voiceover explains […]
GoDaddy | Don’t be scared!
The spot is styled like a found-footage horror movie. GoDaddy employees wander through a dark, creepy location at night. They admit they’re “facing their fears,” clearly nervous as the shaky cam follows them. A guide explains that starting a business can feel just as scary—lonely, overwhelming, and uncertain. He introduces GoDaddy Airo, the tool that […]
Squarespace | Meet Blueprint AI
A designer builds a brand identity with sketchbooks, swatches, fonts, and mood boards. A calm narrator explains the timeless principles of design—typography, color, layout—and reveals that these same principles shaped Squarespace’s newest product. In one seamless moment, the designer’s sketchbook flips into a laptop, showing a polished website. The product is introduced: Blueprint AI, an […]
Squarespace | Click! Click! Click!
A joyful montage celebrates skilled tradespeople—a gardener, painter, carpenter, electrician, and plumber—hard at work. An upbeat, folksy jingle plays: “Click of the shears makes click click click…” Each worker proudly reveals their professional Squarespace website, connecting their craft to a digital presence. The ad ends with all the tradespeople marching through a wide-open field, laptops […]
Cloudbeds | Payments Weren’t Always a Breeze
The narrator introduces “Life before Cloudbeds.” At the hotel front desk, a receptionist tries—and fails—to process a guest’s payment. He fumbles through a card swiper, a manual imprinter, and a faulty mobile reader. Each attempt only adds more frustration. Finally, after realizing he billed the wrong number of nights, he tells the guest they’ll need […]