Docusign | Drag. Drop. Send.

A woman sits at her desk and receives a notification for an agreement. With one smooth motion, she drags and drops names on her screen to set the signing order. Suddenly, the scene transforms into a sleek, surreal space where the signers appear on illuminated pedestals, each representing a step in the workflow. When she […]

Docusign | Accept no Imitations

Inside the fictional Global Paper Company, a manager—straight out of The Office—is interviewing a new hire. Between awkward jokes about his “dodgy tie” and his first day on the job, he attempts to verify her Right to Work documents. Instead of checking real ID, he pulls out a crumpled, handwritten note that reads, “I am […]

Act! | Stop the Chaos. Start Organizing.

Two detectives step into a dimly lit room that looks like a crime scene. Papers are scattered everywhere, binders lie open, and a “crazy wall” of charts and sticky notes covers the walls. At the center of the chaos, they find the “victim”—a frazzled small business owner, buried head-first in paperwork, groaning, “I’m so overwhelmed!” […]

PayPal | Everywhere

A woman pays for her items in-store using PayPal on her phone. Standing behind her, Will Ferrell is stunned to discover that PayPal can be used for in-person payments. His shock turns into pure joy. What follows is a full-blown, surreal musical number. The store transforms into a colorful, high-energy performance as Will sings, “I […]

Lightspeed | The Stickup

Two clumsy robbers burst into a retail store, shouting for the clerk to empty the cash register. But instead of panicking, the clerk stays perfectly calm. He tells them there’s no cash register — because the store uses Lightspeed, an all-in-one point-of-sale system. He then launches into an impromptu product demo, confidently listing features like […]

Gusto | elevator music or payroll compliance?

Two women stand in an elevator when a voice asks one of them: “Would you rather listen to elevator music all day or deal with payroll compliance?” Without hesitation, she answers, “Payroll compliance.” Her colleague looks horrified. Calmly, she explains that with Gusto, compliance is easy because it automates payroll and tax filing. Instantly relieved, […]

Gusto | watch paint dry or compare benefits plans?

A painter is hard at work when someone asks him a classic question:“Would you rather watch paint dry or compare benefits plans?” Without missing a beat, he answers, “Compare benefits.” He explains that with Gusto, finding great medical, dental, and vision plans for his team is incredibly easy. Just then, his coworker gets paint splattered […]

Gusto | get a root canal or run payroll?

A man sits nervously in a dentist’s chair as his dentist prepares her tools. Trying to distract himself, he asks,“Would you rather give yourself a root canal or run payroll?” Without hesitation, she replies, “Payroll.” The patient looks shocked, but she calmly explains that with Gusto, payroll is simple—featuring automatic tax filing and unlimited payroll […]

Gusto | wax your own brows or figure out payroll compliance?

A man sits nervously in a salon chair as an esthetician prepares to wax his eyebrows. Trying to distract himself, he asks:“Would you rather wax your own eyebrows or figure out payroll compliance?” Without hesitation, she says she’d rather handle compliance—because with Gusto, it’s easy. The platform automatically files all her federal, state, and local […]

Gusto | Crystal-Clear Payroll

An optometrist is in her shop, managing state tax registrations on Gusto. She looks focused but stressed. Then, a more stylish, confident version of herself appears and says:“I’m you, but with more Gusto.” The future self explains that because Gusto made payroll and benefits effortless, they were able to expand and open a second location […]