CAKE.com | There’s a smarter way to track productivity
The ad takes place in a bright, open office. A voiceover repeats the line used across the series: “Use Cake.com, or do the work the wrong way.” In the center of the room, a small group of managers gathers. One of them—the familiar tie-and-suspenders character—consults with another man wearing a black shirt printed with “MIDDLE […]
Zoho CRM | Who said CRMs can’t be easy?
A man works late in a dark, empty office, surrounded by hundreds of floating digital task boxes hovering above his head. A voiceover explains he has to update them all—one by one. Overwhelmed, he sighs… then snaps his fingers. Instantly, every task completes itself. The oppressive cloud disappears. As he packs up to leave, he […]
Zoho CRM | Who said CRMs can’t be beautiful?
A woman walks through a bustling office holding a crying baby, desperate for help. The noise is unbearable. She turns to her calm coworker, Brandon, who simply spins his laptop around. The baby sees Brandon’s custom Zoho CRM dashboard—and immediately stops crying. The office falls silent. The mother stares in disbelief as Brandon, smugly pointing […]
Zoho CRM | Save time on tasks
In a seemingly normal office, no one is actually working. Employees are playing bingo, taking a life-drawing class, and doing group yoga on their desks. A narrator wonders how they have so much free time. One worker casually explains that their new CRM, Zoho, automates their work so efficiently that everything gets done faster. The […]
Cardata | Are your company cars a fleet of beaten-up RVs?
Jake, a Vehicle Program Manager, recalls life before his company switched to Cardata. Their company cars, he admits, were “four-wheeled money pits.” In a flashback, we see a frazzled, stressed-out Jake dealing with yet another fleet disaster—a broken-down company car. Forced to improvise, he hands an employee a loaner vehicle: a run-down RV… complete with […]
Melio Payments | Pay vendors within minutes with Melio
A pizza shop owner receives an invoice from a supplier—due today. The relaxed scene instantly transforms into a high-stakes action movie. A ticking clock starts. Dramatic music swells. The owner panics, realizing his standard online payment will take five business days, meaning it’ll be marked “LATE.” The tension builds until a voiceover asks: “Wanna be […]
Asana | Medieval Solutions
A knight in full armor stomps through a modern office. He struggles to type on a keyboard with his gauntlets, growing more frustrated by the second. His coworker mutters, “Not again,” as the knight erupts in rage, screaming in archaic English before drawing his sword and smashing his computer monitor. The screen cuts to the […]
FedEx | Watch
A businessman in a meeting tries to assert dominance by flaunting his “big, shiny, really big watch.” He stretches and poses to make sure it gets noticed. The narrator calls it a “classic corporate power move.” But his colleague, unimpressed, quietly works on his laptop using the FedEx platform to control his supply chain. The […]
FedEx | Long Pause
Two employees stand nervously while their boss deploys “The Long Pause”—a classic intimidation tactic. A narrator quickly cuts it down, explaining that the real power move is staying ahead of global trade changes with smart tools. One employee then presents the FedEx platform on a tablet, showing that true power comes from competence, not ego. […]
FedEx | Late to Meeting
A woman struts into a meeting late—a narrator calls it a “classic corporate power move.” The ad immediately pivots, revealing the real power move: using FedEx’s predictive modeling to stop supply chain issues before they happen. The ad reframes business power as competence, not posturing, and ends with the tagline: “The New Power Move℠.” The […]