Squarespace | Skydive

A woman sits alone in her quiet kitchen and opens her laptop to search for a domain. As she types into the “find your dream domain” field, the world around her begins to react. Wind fills the room. Furniture slides. The ceiling starts to rip apart. When she enters skydiving.school, the kitchen completely explodes into […]

Perk | Less This More That: The CFO’s Revelation

A CFO named Tom is scrambling to prepare final numbers for a board report. His screen fills with chaos: spreadsheets labeled Final, Final_v2, and Final_FINAL, alongside frantic chat messages debating mismatched totals and duplicate expenses. The pressure escalates as more notifications pile up. In parallel, another CFO, Joy, receives the same request. Instead of panic, […]

Perk | Breakthroughs…almost

Iconic historical figures are shown on the verge of world-changing breakthroughs—only to be derailed by mundane travel and expense admin. Isaac Newton is moments away from discovering gravity when a coachman interrupts him with a Horse and Groom bill. Marie Curie is seconds from discovering radium when an assistant drops a stack of invoices due […]

IBM | Let’s put smart to work

A team of IBM consultants takes “attention to detail” to a comical extreme while working with a furniture retailer. They measure air velocity inside ventilation shafts, use tape measures on warehouse shelving, and physically jump onto sofas to test firmness. One consultant is even buried up to his neck in packing peanuts to confirm the […]

SAP Concur | Hair Cut

A small business manager calmly explains why efficiency matters. To save time, she cuts her own hair while mining cryptocurrency on a server rack and playing a game of chess against herself. She casually mentions that SAP Concur handles all her business finances, keeping expenses and invoices under control without slowing her down. The ad […]

SAP Concur | keeps you ahead of problems

A man wearing a black T-shirt with a warning icon represents the everyday “problems” of traditional expense management. He appears across offices and travel moments, quietly disrupting work. He scatters physical receipts with a fan, invades coworkers’ personal space to show disconnected systems, flips airport boards to “Cancelled,” and even steals a lobster tail from […]

Veeam | Don’t let your cybersecurity budget be slashed

In a dark, modern boardroom, an executive informs his IT lead, Sam, that her cybersecurity budget is being cut—first by 10%, then by 20%—to fund AI research. As he speaks, a masked intruder wielding two knives quietly appears directly behind him. Sam is visibly terrified, but the rest of the board remains completely unaware of […]

Veeam | Make Cybersecurity Less Alien for Your C-Suite

A technical presenter stands in a boardroom explaining cyber risk quantification to a group of executives, using dense jargon like MFA, privileged accounts, and lateral movement. The executives stare back, bored and confused, until one finally admits the truth: “Honestly, it’s all aliens to me.” That metaphor becomes literal when the presenter begins to physically […]

Adverity | Make Data Extraordinary

A man named Alan walks through a quiet office while coworkers whisper in awe, wondering if he is “a myth.” It’s revealed that Alan manages all of the company’s marketing data. Everyone relies on him. Campaigns don’t launch without him. The worship escalates.Coworkers claim they’ve named dogs and children after Alan. One even has a […]

Check Point | Exposure Management, Protecting You From Exposures

A woman in a modern office watches her boss walk past wearing a bright yellow blazer.She sends a sarcastic message to a colleague about it — and instantly realizes she hit Reply All. The situation escalates into a futuristic Security Operations Center.Digital analysts flag the email as a threat and race against the clock.Seconds before […]