Resilience | “The Argument”
In “The Argument,” Resilience takes us into the world of a heated workplace discussion where everything goes wrong—thanks to the chaos that ensues when people stop listening. The ad showcases how failing to address challenges head-on can create unnecessary confusion. Resilience offers a solution that helps organizations steer clear of these miscommunications and stay focused […]
NerdWallet | Future You
In “Future You,” NerdWallet takes a simple financial planning benefit and gives it a wildly imaginative twist—your future self shows up to let you know just how much better life can be when you make smart money moves today. Whether it’s buying a home, starting a business, or just having peace of mind, this ad […]
McAfee+ | McAfee+ is like having your own private detective
McAfee+ brings in the trench coat, magnifying glass, and noir vibes—because in the chaotic world of digital life, having McAfee+ is like having your own personal private detective. The ad leans hard into the classic detective trope, reimagining online protection as a gumshoe who watches your back, tracks threats, and keeps your data safe from […]
Intuit Quickbooks | Celebrate the full picture of your business in one place
QuickBooks’ “Celebrate the Full Picture” ad ditches spreadsheets and stress in favor of a charming, colorful musical number about financial clarity. From payroll to expenses, invoicing to inventory, this is QuickBooks reintroducing itself as more than accounting software—it’s your business control center, with all the knobs, dials, and auto-syncs in one place. And yes—there’s singing. […]
ClickUp | Returning To Work | Lunch For The Office
ClickUp’s “Returning to Work: Lunch For The Office” is a pitch-perfect office satire that nails the chaos of hybrid work culture. When a well-meaning employee tries to coordinate lunch for the office, it spirals into a frenzy of slack pings, passive-aggressive edits, timezone mix-ups, and dietary chaos—all to highlight the pain of scattered workflows. It’s […]
Alibaba.com | Will Meets Way
Alibaba.com’s “Will Meets Way” is an emotional, cinematic tribute to the resilience of entrepreneurs. Through real-world business owners from around the globe, the spot tells the story of how grit, creativity, and determination meet the right tools (aka Alibaba.com) to turn big dreams into scalable businesses. It’s not a joke-heavy B2B ad—but it’s proof that […]
Umault | B2B Never Dies – A B2B marketer is bitten by a zombie
What happens when traditional B2B marketing just won’t die? Umalt’s ad takes a hilariously dark twist on outdated marketing tactics—literally turning them into the walking dead. The ad follows a B2B marketer bitten by a “zombie” of bad marketing, transforming into a lifeless, buzzword-spouting creature, unable to resist the siren call of bland messaging and […]
FactSet | “Not Just the Facts” Part II
FactSet continues its tongue-in-cheek takedown of outdated financial analysis, proving that data without context is useless. The ad leans into dry, deadpan humor, contrasting old-school, robotic number crunching with FactSet’s ability to provide actionable insights, not just raw facts. The Formula (That Works at Any Budget): Deadpan Humor = Instant Differentiation – The delivery is […]
HappySignals | IT is Emotions
HappySignals takes a refreshingly human approach to IT, flipping the script on the typical tech-focused, jargon-heavy messaging. Instead of showcasing software features, the ad reminds us that IT decisions impact real people’s emotions—from frustration to relief. The Formula (That Works at Any Budget): Empathy Over Specs = Deeper Connection – Instead of talking about uptime, […]
Gusto | If you had to choose… herding cats or building a benefits package?
Gusto takes a literal approach to a common workplace frustration, comparing the pain of managing employee benefits to the even more impossible task of herding cats. By leaning into absurdity—complete with a room full of uncooperative felines—the ad makes a clear, relatable point: HR tasks shouldn’t be this hard. The Formula (That Works at Any […]