AT&T Business | Craig Robinson Wakes Up His A.I. Alarm Clock
Continuing his startup journey, Craig Robinson unveils another twist on his invention — the “Craig AI” alarm clock. When he powers it on, a holographic version of himself appears and cheerfully introduces himself as “Craig Genie.” He claims he can grant three wishes. The real Craig, clearly irritated, explains that the device’s real purpose is […]
AT&T Business | Craig Robinson’s New A.I. Alarm Clock is Too Handsome
In the next chapter of his startup journey, Craig Robinson unveils his latest invention — the “Craig AI” alarm clock, powered by AT&T Business. When he activates it, a holographic version of himself appears. The AI, being a flawless reflection of its creator, immediately asks if they might be “too handsome.”Craig, stone-faced, agrees: “That’s a […]
AT&T Business | Meet the Wake Up With Craig Team
In the next chapter of AT&T Business’s ongoing campaign, Craig Robinson brings his old “board of directors” — played by familiar faces from The Office — into a large, empty warehouse. He announces the start of his newest venture and begins handing out over-the-top job titles: Creed becomes Head of R&D, Ellie is now Chief […]
AT&T Business | Craig Robinson Launches His New A.I.
Entrepreneur Craig Robinson is back, pitching his latest invention to a familiar board of directors: “Craig AI,” an AI-powered alarm clock featuring a holographic version of himself. The device delivers a personalized wake-up song for small-business owners. The board listens in disbelief, with one member hilariously asking, “How did you get inside the device?” Then […]
AT&T Business | Craig Robinson Starts a Small Business
Continuing from the previous commercial, Craig Robinson gets fired via a smug voicemail from his old boss. Rather than give up, he starts fresh—launching a new business from an empty warehouse. His big idea? Craig AI — an AI-powered alarm clock featuring a hologram of himself that wakes people up with personalized motivation. He presents […]
Docusign | The Agreement Trap
Styled like a cosmic documentary, the ad opens with a serious, professorial narrator describing a “black hole”—a swirling, mysterious void that devours everything in its path. Then, with a straight face, he reveals the truth: it’s not a black hole at all, but an “Agreement Trap.” We cut to an office worker and her client, […]
PayPal | Everywhere
A woman pays for her items in-store using PayPal on her phone. Standing behind her, Will Ferrell is stunned to discover that PayPal can be used for in-person payments. His shock turns into pure joy. What follows is a full-blown, surreal musical number. The store transforms into a colorful, high-energy performance as Will sings, “I […]
Lightspeed | The Stickup
Two clumsy robbers burst into a retail store, shouting for the clerk to empty the cash register. But instead of panicking, the clerk stays perfectly calm. He tells them there’s no cash register — because the store uses Lightspeed, an all-in-one point-of-sale system. He then launches into an impromptu product demo, confidently listing features like […]
Salesforce | Team Earth
The film opens with sweeping shots of outer space and a dramatic voiceover about “the new frontier.” Actor Matthew McConaughey, suited up as an astronaut, gazes into the cosmos and simply says, “Eh.” Then comes the reveal: he isn’t on a spaceship—he’s floating in a hot air balloon. Steering back toward Earth, he declares, “It’s […]
Workday | Peyton Manning
The ad opens inside a corporate office staffed entirely by clones of NFL legend Peyton Manning. In this chaotic “Peyton-verse,” every Peyton talks in football jargon—running huddles, calling audibles, and barking orders. Things spiral out of control when one Peyton declares, “Let’s double our investment in Omaha!” prompting every other Peyton in the office to […]