Asana | Where there’s Asana, there’s a way.

The ad uses a split-screen to compare the work lives of employees at home and in the office. On one side: kids climbing on their dad, a cat strolling across a laptop, and general home chaos. On the other: office noise, interruptions, and a messy, unproductive video call. The team is clearly misaligned. The manager […]

Zapier | Commercial with David Banks

The ad opens with a boss congratulating two employees for results so impressive he assumes they must be magicians. The pair hesitates, then starts explaining the automations they built with Zapier. As they speak, simple animated workflow elements float beside them. Their calm explanation quickly escalates into a surreal, spell-casting style duel made of hand […]

Zoho | To Build Anything That Truly Lasts, It Takes Time

The ad opens with sweeping shots of India—temples being carved stone by stone, rituals passed through generations, and artisans working with patience. Over these visuals, a calm voice repeats the phrase “it takes time.” The story then shifts into the modern world, showing technology, collaboration, and innovation. Zoho uses this contrast to make a clear […]

Kinsta | Real Human Support Makes All the Difference

A man in an office is impressed by how smoothly his Kinsta dashboard works. A colleague tells him to try the live chat. He dismisses it, assuming it’s another useless chatbot. She casually replies that it’s a real person named Marcus, who she “talks to sometimes.” He pauses, looks at her suspiciously, and asks: “Are […]

Kinsta | Built For Speed

A woman celebrates how fast her company’s website has suddenly become. When a colleague asks what changed, she says, “We switched to Kinsta.” The colleague immediately launches into a rapid, overwhelming stream of technical jargon — edge caching, Cloudflare layers, global data centers. The first woman just blinks, smiles, and says, “I understood none of […]

ZoomInfo | Winners don’t wait for leads

A sales team is dreading an upcoming all-hands meeting because performance is down. Throughout the day, different reps quietly use ZoomInfo’s voice-activated AI in their earbuds and phones. The AI identifies prospects who are actively browsing pricing pages, surfaces the perfect case study during a live objection, and even calculates how a manager can still […]

Canva | Debbie & Sons

Debbie runs a small food truck selling crisp-and-gherkin sandwiches that no one wants. Business is slow. Her two eccentric sons step in with an idea: they show her Canva. Together, they redesign everything — the logo, the signage, the menus, the entire brand. The transformation works. The rebranded “Debbie & Sons” truck becomes a hit […]

Tenable | Hackers Anonymous

The ad takes place inside a dimly lit “Hackers Anonymous” support group. A new member steps in — a worn-out hacker who admits that Tenable One has completely destroyed his career. He can’t steal credit cards, socials, or even basic payroll files anymore. His confession sets off a chain reaction. One hacker shares how every […]

Quartr | Quartr AI chat.

A young, polished candidate sits across from an older, skeptical investment professional in a classic, wood-paneled office. The interviewer assumes he’s just another wannabe “next Greenblatt.” But the candidate pushes back. He says valuation isn’t just spreadsheet math—it’s about finding “compounding machines hiding in plain sight.” He rattles off specific, sophisticated insights about companies like […]

Upwork | Stop Doing Everything. Build Your Customer Support Team

Jessica sits on a large office staircase, rapidly answering customer support messages as notifications flood her phone. She looks tense and overwhelmed. The manager in the green jacket approaches and asks if she’s now acting as the entire support team. He reminds her, “You’re the boss. You’re not the whole support department,” and shows her […]