Basis Technologies | Seamless
A woman in a sleek, retro setting explains that running an ad agency “used to be all-consuming.” We flash back to a man desperately hammering away on a typewriter by the pool, interrupted mid-sunbathe by a bellhop delivering a rotary phone. The chaos of old-school agency life plays out in glamorous surroundings—poolside panic, nonstop calls, […]
Notion | A History of Notes
The spot opens with a montage of famous historical paintings—Raphael’s The School of Athens, the signing of the Declaration of Independence, and more. Each scene highlights great minds of history struggling to take notes. A title card declares: “Note-taking has always been… stressful.” The ad then asks, “What if there was a better way?” We […]
Basis Technologies | Welcome to the New Golden Age of Advertising
Set in a stylish, retro ad agency, an executive explains that the glamorous ideal of her industry is a myth. The reality is a mess of “wildly inefficient processes” and manual spreadsheets burning out her team. After introducing Basis, she tosses the old files as the office transforms. Basis is presented as a central operating […]
Zendesk | Zendesk Apps Promo
Three departments—Sales, Support, and Engineering—try to help a single customer. A sales rep needs quick information to close a deal, but the request gets trapped in a maze of silos. Sales can’t get a straight answer from Support, Support can’t get a simple fix from Engineering, and the whole thing collapses into jargon, mismatched account […]
Snowflake Inc | Secret AI Agent
A CEO demands his dev team “whip up” a working AI agent in just three hours for a board meeting. Knowing it’s impossible, the team decides to fake it. They cram into a supply closet, with one dev eavesdropping through a vent and relaying the board’s questions while the others type answers on a laptop. […]
Snowflake Inc. | Quick Numbers
Data analyst Eva sees a Slack message she dreads: “PHIL – INCOMING!!!!!!” Phil from marketing is on his way for “quick numbers.” To avoid him, she stages a full-blown escape. She darts through the office like a secret agent, crawls through vents, and ends up stuck in a vending machine—all while her coworkers carry on […]
Copado | A Fable of Collaboration Catastrophes
A creative team tries to recreate Leonardo’s “Vitruvian Man,” but without a shared process their collaboration collapses. They draw over each other’s lines, talk past one another, and turn the whiteboard into a messy tangle. The narrator frames this as life before Copado. Once Copado is introduced, the chaos snaps into alignment: the scribbles resolve […]
Copado | A Fable of No Visibility or Traceability
A man introduces his Salesforce release manager, Leila—who’s trying to work while wearing a sleep mask with cartoon eyes on it. She fumbles around her desk, misses her mouse, and can’t answer her boss’s questions about a project launch. “Sometimes it feels like she’s flying blind,” he explains. He hands her Copado. The mask comes […]
Hiver | Poor cross team collaboration
Detective Red Undant returns to solve another “customer service crime.” This time, the culprit is bad cross-team collaboration. As he narrates, chaos erupts in the background: a frustrated customer wrestles a support agent for control of a binder, symbolizing siloed teams and lost communication. The detective stays calm. He explains how Hiver integrates with tools […]
Hiver | Case of the Missing Email
A trench-coated detective named Detective Red Undant walks into a chaotic office “crime scene.” The crime? A customer email has gone missing, swallowed by an endless trail of CCs and forwards. He interrogates frazzled employees, piecing together the timeline like a classic whodunit. Each handoff makes the story messier until the truth is clear: the […]