GoDaddy | Bri Rises with GoDaddy Airo
A young female athlete pushes herself through brutal early-morning and late-night training, guided by an intense internal monologue. Halfway through, the ad resets. That same discipline is now applied to every part of her life: studying, eating well, managing her time, and building her personal brand website using GoDaddy. The inner voice that once coached […]
CrowdStrike | Move Faster
A confident woman walks calmly through a busy city while everything around her moves at impossible speed or freezes in time. Crowds blur past her. Objects hang mid-air. She speaks directly to the camera, explaining that as AI accelerates business, security must keep up. While the world spins out of control, she remains calm and […]
SEON | Behind the Pain (Hide the Pain Harold) 2
The ad is framed as a therapy session with András Arató — the man behind the “Hide the Pain Harold” meme. He explains that thousands of fake online profiles using his face have pushed him into an identity crisis. Because of this, he can’t prove who he is to banks or holiday rental sites. His […]
SEON | Behind the Pain (Hide the Pain Harold) 1
The spot is framed as a behind-the-scenes interview with András Arató — the man behind the iconic “Hide the Pain Harold” meme. He tries to talk about his real achievements, but the off-screen director keeps interrupting, insisting he “do the meme face.” Harold then gets a notification for a limited-edition sneaker drop and rushes to […]
ServiceNow | What does ServiceNow do?
The scene takes place on the set of a “customer film” for ServiceNow, where real employees are being interviewed. Leaders from IT, Security, HR, and Finance explain how the platform simplifies their work and connects their teams. When the director asks Nick — the lovable, clueless recurring character — to summarize what ServiceNow does, he […]
ServiceNow | That was security then, this is ServiceNow
Nick gets an email making him a hiring manager and immediately spirals into chaotic excitement. He races to HR lead Kate, who is calmly meditating. She explains that ServiceNow’s AI has already started the entire hiring process — sourcing candidates, scheduling interviews, and even finding an alternative equipment supplier. Relieved, Nick sprints away in joy… […]
ServiceNow | Security built for the AI era
Nick proudly tells Taylor, the cybersecurity lead, that he spotted the company’s phishing “test.” Taylor informs him it wasn’t a test — it was a real attack. Nick instantly panics, admitting he clicked the link “a bunch of times” and worries he’ll be fired “again.” Taylor stays calm. She explains that ServiceNow’s AI already detected […]
SAP | We’re Just Like You
SAP employees are shown in a montage of small, relatable mishaps: trying to catch a falling phone with a foot, hiding a yawn, staring at themselves on a video call, failing to plug in a USB, or losing their car in a garage. The voiceover says, “At SAP, we’re just like everyone.” Then the ad […]
Freshworks | Customer
A man sits in a bleak, gray office struggling with hostile software. Disembodied hands poke him. A giant cursor taps his head. His headset gets yanked out. Everything feels like a fight. Then, with a single click, his entire world shifts. The gray room becomes bright and colorful, and a friendly hand offers him a […]
SAP | Working at SAP
A man on his first day at SAP asks a woman if she works there. She immediately launches into a hyper-fast, fourth-wall-breaking monologue summarizing her entire life — childhood gaming, studying computer science, joining SAP, designing interfaces, and writing code that helps build world-changing technologies. After minutes of epic storytelling, the man quietly reveals he […]