Squarespace | The Next Brilliant Idea
A man and woman are playing chess inside a dimly lit sauna. The man is dripping with sweat and conviction—he’s just had a brilliant idea: “ThermoChess.” It’s chess… but in a sauna. He excitedly wonders aloud how to make it famous. The people around him, all overheated and unimpressed, answer one by one: “Squarespace it.” […]
Intuit Mailchimp | Leap of Fatih
In a dull, fluorescent-lit office, a stop-motion woman is drowning in paperwork. She stares blankly at her cubicle walls—until she notices a calm yoga practitioner outside. Inspired, she quits her corporate job and becomes a solo entrepreneur. But her leap of faith isn’t easy. Working from home brings stress, creative blocks, and a full system […]
Intuit Mailchimp | Noisy New Neighbors
This stop-motion animated short from Mailchimp follows two friendly grocers, Raj and Stan, who run a quiet local shop. Their peace is interrupted when a massive, automated “Super Supermarket” opens next door. They investigate the noisy competitor and find cold self-checkouts and an aggressive cleaning robot that chases them out. Defeated, they return to their […]
Cloudbeds | No More Rate Shenanigans
We open on a man and a mannequin sitting at office desks, both hooked up to bright red puppet strings. The man types on an outdated computer, and the mannequin copies him. The screen shows hotel room rates — including one mistakenly listed at $90,000. When the boss walks in, the man proudly introduces the […]
Cloudbeds | No More Marketing Nonsense
A hotel marketing “expert” gives an over-complicated, jargon-filled presentation. He talks about “metasearch,” “SEO as an unseen zephyr,” and other buzzwords. His colleagues look bored and unimpressed. One employee reminds him they hired the agency to increase direct bookings—but after eight months, all they’ve seen is a doodle of a smiley face. The woman interrupts, […]
Iterable | Ditch the Cult!
A group of marketers gather in a storage room, dressed in homemade costumes made from office supplies. Their leader, wearing a tall paper hat and robes, leads a bizarre “batch and blast” session, chanting outdated marketing buzzwords. A woman watches from outside, looking unimpressed. She interrupts, suggesting a better way: “real one-to-one interactions” tailored to […]
Adobe Creative Cloud | Keep up with Hovering Art Directors
A designer is working on a ginger beer ad when his art director shows up. The feedback? Confusing and contradictory. The ad should be “playful, but rough… also epic, but quite modest.” As the deadline gets closer, the requests become more ridiculous. The art director demands a beard for the model. Then wolves. But not […]
Hootsuite | #KnowYourSocial: Advanced Social Ads
This B2B video ad shows a marketing manager firing off a rapid stream of acronyms like CPM, CPC, SOV, and SEM during a meeting. Michelle, one of the team members, looks confused and overwhelmed. Next, the scene shifts to a laptop showing Hootsuite Academy’s Advanced Social Advertising Course. A voiceover says, “Good thing you know […]
Hootsuite | Survival Guide: “Chit Chat”
This B2B commercial opens with a holiday-themed title card: “The Happy Helpful Holiday (Office) Survival Guide.” A tip appears—”Prepare conversation starters to liven up your office holiday functions”—and we cut to a painfully awkward moment at an office party. One colleague asks an overly intellectual question about human evolution, while the others stare in silence. […]
Dapper | Pulp Fiction, But It’s B2B Marketing
Two men in black suits drive through a city in a scene styled like Pulp Fiction. As they talk, the passenger explains the convoluted process of B2B marketing. He mocks how buyers must first fill out forms, become “Marketing Qualified Leads,” and then wait for a sales rep to contact them—still without seeing pricing. The […]