Amazon Business | The Castle of the Cat
In feudal Japan, a massive construction project is falling apart. Workers strain with primitive tools, ropes snap, and panic spreads across the site. The foreman rushes to the Shogun to report that they are behind schedule. The Shogun, calm and composed with his pet cat in his arms, pulls out a smartphone. Quoting the proverb […]
Salesforce | The Handoff
A woman sits down for a date with a man who speaks like a stiff, automated chatbot. When she casually mentions her love of hair metal, he stares blankly before awkwardly “handing off” the conversation to someone new: Randy, an absurd 80s rock star stereotype. Instead of improving things, Randy makes everything worse. He’s loud, […]
Umault | Marketing Pants
Inside a dull, lifeless office populated entirely by anthropomorphic animals, a marketing team is at rock bottom. Their budget is gone, SEO rankings are crashing, and leads have completely dried up. Just when despair seems total, a pair of magical, sparkly pink pants descends from the ceiling. The animals slip them on, and the office […]
Superside | Find Your Perfect Creative Partner
The ad is staged as a retro TV dating game show called “Find Your Creative Partner.” A Director of Marketing is the contestant, tasked with finding help for a surprise, last-minute design project. She presents the challenge to three contestants: a traditional creative agency, an overworked internal creative team, and Superside, represented by a glowing […]
Webflow | The naysayer
A developer sits at his desk late at night, surrounded by glowing screens of code. On the phone with an unseen client or marketer, he looks exhausted as he repeats the same word over and over: “No… no… no way… nope… no.” The moment perfectly captures creative ambition running headfirst into technical limitations. Finally, an […]
Webflow | Post-launch revisionist
A boss sits in a meeting, praising his team for launching a new website. But then he drops the nightmare request: he had a dream the site could be “better.” Without offering clear feedback, he casually asks the team to implement his vague, dream-inspired changes—and to have something ready by tomorrow. Completely oblivious, he finishes […]
Webflow | Code conversationalist
A developer is working late, surrounded by glowing screens of code. An unseen colleague casually asks him to “update a rollover” (a hover effect). Instead of giving a simple answer, he rattles off two impossibly long strings of CSS code, asking which one they mean. The scene cuts off before the question can be answered. […]
FreshBooks | Would You Rather?
A man drowns in accounting paperwork at the office. When a coworker asks what he’s doing, he vents: “I’d rather get a rectal exam from a hairy little honey badger.” His wish is granted. Suddenly, he’s in a nightmarish doctor’s office, where a sinister figure in a honey badger mask prepares for the exam. Just […]
GoDaddy | Airo® Can – Kids Cuts
A stylist at a quirky children’s salon explains that she used to be too busy with admin to handle “cases like these”—a waiting room packed with kids sporting hilariously awful home haircuts. Now, with GoDaddy Airo automatically building her website and managing appointments, she can focus on fixing the damage caused by parents who “learned […]
Hootsuite | Harmony Through Hootsuite
A man strolls through the office and is stunned to see his coworker levitating in a serene, cross-legged meditation pose. Curious, he asks how she’s doing it. Calmly, she lists off the Hootsuite features that made her workload vanish—social inbox, collaboration tools, AI post suggestions—explaining that with Hootsuite, she’s achieved “true harmony.” Still baffled, the […]