Monday.com | Become the best manager with monday.com
A man stands in front of a wall filled with framed “Employee of the Month” photos. Every single one of them is him. He explains that Monday.com is the reason. He walks through how his team used to work with clunky spreadsheets and slow processes. Leadership wasn’t unhappy — they were just “satisfied.” Then leadership […]
TurboTenant | Landlord Holiday
On Christmas morning, a young girl happily unwraps a teddy bear. Her brother, meanwhile, opens a giant novelty rent check for $150 made out to “The Landlord” and reacts with pure excitement. His next gift is a thick stack of lease agreements, which he proudly holds up while his parents smile approvingly. The sister watches […]
Anaplan Inc | Decisions, Decisions
A charismatic host known as the “Business Genius” walks briskly through a busy office, outlining the high-stakes challenges modern businesses face. He warns that a single wrong decision can cause a “share price faceplant.” As he moves, employees are shown using Anaplan to surface insights and make confident calls. The ad repeatedly undercuts its own […]
SEON | Behind the Pain (Hide the Pain Harold) 2
The ad is framed as a therapy session with András Arató — the man behind the “Hide the Pain Harold” meme. He explains that thousands of fake online profiles using his face have pushed him into an identity crisis. Because of this, he can’t prove who he is to banks or holiday rental sites. His […]
SEON | Behind the Pain (Hide the Pain Harold) 1
The spot is framed as a behind-the-scenes interview with András Arató — the man behind the iconic “Hide the Pain Harold” meme. He tries to talk about his real achievements, but the off-screen director keeps interrupting, insisting he “do the meme face.” Harold then gets a notification for a limited-edition sneaker drop and rushes to […]
ServiceNow | What does ServiceNow do?
The scene takes place on the set of a “customer film” for ServiceNow, where real employees are being interviewed. Leaders from IT, Security, HR, and Finance explain how the platform simplifies their work and connects their teams. When the director asks Nick — the lovable, clueless recurring character — to summarize what ServiceNow does, he […]
ServiceNow | That was security then, this is ServiceNow
Nick gets an email making him a hiring manager and immediately spirals into chaotic excitement. He races to HR lead Kate, who is calmly meditating. She explains that ServiceNow’s AI has already started the entire hiring process — sourcing candidates, scheduling interviews, and even finding an alternative equipment supplier. Relieved, Nick sprints away in joy… […]
ServiceNow | Security built for the AI era
Nick proudly tells Taylor, the cybersecurity lead, that he spotted the company’s phishing “test.” Taylor informs him it wasn’t a test — it was a real attack. Nick instantly panics, admitting he clicked the link “a bunch of times” and worries he’ll be fired “again.” Taylor stays calm. She explains that ServiceNow’s AI already detected […]
SAP | We’re Just Like You
SAP employees are shown in a montage of small, relatable mishaps: trying to catch a falling phone with a foot, hiding a yawn, staring at themselves on a video call, failing to plug in a USB, or losing their car in a garage. The voiceover says, “At SAP, we’re just like everyone.” Then the ad […]
Freshworks | Customer
A man sits in a bleak, gray office struggling with hostile software. Disembodied hands poke him. A giant cursor taps his head. His headset gets yanked out. Everything feels like a fight. Then, with a single click, his entire world shifts. The gray room becomes bright and colorful, and a friendly hand offers him a […]