Atera | It’s what IT ought to be 1
Tom, an IT professional, explains how Atera has made his job so efficient that it’s actually become “boring.” He performs a mock smoke cleanse in the office while reflecting on the “bad old days” of ticket overloads and literal laptops on fire. He walks through Atera’s feature suite—RMM, remote access, helpdesk, and predictive alerts—while enjoying […]
Intuit TurboTax | Now Taxes is Done For You
In this B2B video ad example, a small business owner runs a futuristic food truck called Intergalactic Pizza. He’s visibly stressed, staring at an inbox full of unanswered tax questions. Unsure what qualifies as a deduction, he connects via video chat with a TurboTax expert who specializes in his industry. The expert confirms that not […]
Squarespace | Skydive
A woman sits alone in her quiet kitchen and opens her laptop to search for a domain. As she types into the “find your dream domain” field, the world around her begins to react. Wind fills the room. Furniture slides. The ceiling starts to rip apart. When she enters skydiving.school, the kitchen completely explodes into […]
NAB | Rattlesnake
A small business owner works late into the night, buried under a chaotic pile of loose paper receipts. As the tension builds, the receipts begin to move on their own—slithering, stacking, and transforming into a menacing cobra made entirely of paper. Just as the “receipt snake” strikes, she calmly opens her NAB Business Account on […]
Perk | Less This More That: The CFO’s Revelation
A CFO named Tom is scrambling to prepare final numbers for a board report. His screen fills with chaos: spreadsheets labeled Final, Final_v2, and Final_FINAL, alongside frantic chat messages debating mismatched totals and duplicate expenses. The pressure escalates as more notifications pile up. In parallel, another CFO, Joy, receives the same request. Instead of panic, […]
Perk | Breakthroughs…almost
Iconic historical figures are shown on the verge of world-changing breakthroughs—only to be derailed by mundane travel and expense admin. Isaac Newton is moments away from discovering gravity when a coachman interrupts him with a Horse and Groom bill. Marie Curie is seconds from discovering radium when an assistant drops a stack of invoices due […]
IBM | Let’s put smart to work
A team of IBM consultants takes “attention to detail” to a comical extreme while working with a furniture retailer. They measure air velocity inside ventilation shafts, use tape measures on warehouse shelving, and physically jump onto sofas to test firmness. One consultant is even buried up to his neck in packing peanuts to confirm the […]
Maersk | Fast typing
A younger office worker types aggressively and loudly on his keyboard, irritating an older coworker in the neighboring cubicle. When confronted, the younger man insists the noise is justified — he’s managing time-sensitive cargo and a super supply chain through Maersk Air. As he continues pounding the keys, he rattles off credentials: an own-controlled fleet, […]
Maersk | Elevator Quiz
A woman rushes to catch an elevator, but a man already inside tells her she’s “too slow” and turns the moment into a game of Maersk Air Bingo. The rules are simple: name a country Maersk doesn’t fly to. She and another passenger guess places like the U.S., Germany, China, and even Uzbekistan. Each time, […]
SAP Concur | Hair Cut
A small business manager calmly explains why efficiency matters. To save time, she cuts her own hair while mining cryptocurrency on a server rack and playing a game of chess against herself. She casually mentions that SAP Concur handles all her business finances, keeping expenses and invoices under control without slowing her down. The ad […]