Intuit TurboTax | Now Taxes is So Sweet
Issa Rae races through a city in a chaotic car packed with receipts and tax documents. She’s on a frantic mission to file her taxes in person. She battles traffic, crammed elevators, and packed parking lots—only to discover the tax office has moved.Suddenly, she’s poolside, calm and relaxed. A TurboTax Live expert is handling everything […]
Rho | “The Father of Accounting”
The video opens in 1494 Italy. Luca Pacioli, known as the “Father of Accounting,” writes by candlelight with a quill. He explains the double-entry bookkeeping system—debits, credits, and the balance of assets and liabilities. But then he begins describing problems that sound surprisingly modern. He complains about broken spreadsheet formulas, clients who don’t understand accounting […]
SAP | Is finance in the hot seat?
SAP dramatizes the stress of finance with a literal office fire. The scene opens on a CFO calmly seated at her desk, sipping coffee, while the entire office erupts in flames behind her. Alarms blare, employees panic, and chaos reigns—except for her. Why? Because SAP has her covered. The ad uses fire as a metaphor […]
Intuit Turbotax | The Dark Ad
In this ad, TurboTax uses a playful approach to address the common fears associated with tax filing. The commercial features a shadowy figure emerging from under the stairs in the middle of the night, symbolizing the apprehension many feel towards taxes. The message emphasizes that with TurboTax, there’s nothing to fear, highlighting the ease and […]
TurboTax | Matchmaker × Jason Sudeikis
TurboTax’s “Matchmaker” ad starring Jason Sudeikis delivers a charming and quick-witted metaphor: finding the right tax expert is like finding the perfect match. With all the energy of a dating app and the polish of a premium rom-com trailer, the spot elevates a mundane tax task into a feel-good, human-centered experience. The Formula (That Works […]
SAP | When Business Works Together
SAP’s “When Business Works Together” ad focuses on the power of collaboration in business, showing how different organizations, when aligned and using the right tools, can achieve extraordinary results. The ad emphasizes SAP’s role in creating seamless connections across various functions, helping businesses achieve greater efficiency and success. The Formula (That Works at Any Budget): […]
QuartrApp| Quartr Everywhere
Quartr’s “Quartr Everywhere” ad leans into absurdity to prove a point: you can use the app literally anywhere. Whether you’re at a board meeting, in the bath, or in the middle of a high-speed car chase (yes, really), Quartr brings investor insights to your fingertips—no excuses, no friction. The Formula (That Works at Any Budget): […]
NerdWallet | Future You
In “Future You,” NerdWallet takes a simple financial planning benefit and gives it a wildly imaginative twist—your future self shows up to let you know just how much better life can be when you make smart money moves today. Whether it’s buying a home, starting a business, or just having peace of mind, this ad […]
FactSet | “Not Just the Facts” Part II
FactSet continues its tongue-in-cheek takedown of outdated financial analysis, proving that data without context is useless. The ad leans into dry, deadpan humor, contrasting old-school, robotic number crunching with FactSet’s ability to provide actionable insights, not just raw facts. The Formula (That Works at Any Budget): Deadpan Humor = Instant Differentiation – The delivery is […]
Zoho | Excitement meets Zoho One
Zoho One’s ad leans into absurd humor and exaggerated enthusiasm to make business software—usually a dry topic—feel like the most exciting thing on the planet. The spot plays on over-the-top excitement, treating Zoho’s integrated business software suite like a life-changing revelation. The Formula (That Works at Any Budget): Exaggerated Reactions = Immediate Engagement – The […]