GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
HP | “Chain Reaction” featuring Aaron Takahashi
HP’s “Chain Reaction” ad stars Aaron Takahashi, who finds himself caught in a series of increasingly ridiculous events after a simple printer malfunction. What starts as a minor inconvenience quickly spirals into an uncontrollable chain of chaos—leading to an absurd sequence of mishaps that humorously highlight the frustrations of office technology. The Formula (That Works […]
Okta | That’s Not the Father
Okta flips daytime TV drama into IT comedy gold in this identity-first security spot. Set on a spoof of a Maury-style show, an emotional employee is shocked to discover—live on stage—that the man who logged into her system is not her actual coworker. Enter: the punchline, and the problem—your company’s security is only as strong […]
Rohde & Schwarz | DC Power Supplies – Designed for You, Not for the Hype
Rohde & Schwarz takes a direct, no-nonsense approach with “Designed for You, Not for the Hype,” positioning their DC power supplies as the practical, reliable choice in a market filled with overhyped, flashy competitors. Instead of relying on gimmicks or exaggerated claims, the ad speaks to engineers and professionals who just want equipment that works—without […]
IBM | Server
In IBM’s “Server” commercial, the company positions its cutting-edge server solutions as the backbone of modern businesses. The ad highlights the power and efficiency of IBM servers, emphasizing how they handle demanding workloads, boost productivity, and provide the infrastructure needed for the future of technology. Through sleek visuals and bold statements, IBM aims to capture […]