Zapier | Put AI to work on real work with Zapier’s AI orchestration
A young woman in an elevator tells her boss about a brilliant idea she had. We flash back to her at her desk, pitching “Zapier AI Orchestration” to a skeptical coworker. She explains that Zapier connects AI to all their existing apps—like Salesforce and OpenAI—to automate workflows “in minutes, not weeks.” The idea spreads quickly, […]
Zendesk | Sh*t Support Agents Say
A support agent in a headset rattles off an endless stream of clichés customers have heard a thousand times: “Have you tried turning it off and on again?” … “Can I put you on hold for just a sec?” … “I’d feel the exact same way if I was in your shoes.” He recites them […]
Copado | A Fable of Collaboration Catastrophes
A creative team tries to recreate Leonardo’s “Vitruvian Man,” but without a shared process their collaboration collapses. They draw over each other’s lines, talk past one another, and turn the whiteboard into a messy tangle. The narrator frames this as life before Copado. Once Copado is introduced, the chaos snaps into alignment: the scribbles resolve […]
Copado | A Fable of No Visibility or Traceability
A man introduces his Salesforce release manager, Leila—who’s trying to work while wearing a sleep mask with cartoon eyes on it. She fumbles around her desk, misses her mouse, and can’t answer her boss’s questions about a project launch. “Sometimes it feels like she’s flying blind,” he explains. He hands her Copado. The mask comes […]
Hiver | Poor cross team collaboration
Detective Red Undant returns to solve another “customer service crime.” This time, the culprit is bad cross-team collaboration. As he narrates, chaos erupts in the background: a frustrated customer wrestles a support agent for control of a binder, symbolizing siloed teams and lost communication. The detective stays calm. He explains how Hiver integrates with tools […]
Hiver | Case of the Missing Email
A trench-coated detective named Detective Red Undant walks into a chaotic office “crime scene.” The crime? A customer email has gone missing, swallowed by an endless trail of CCs and forwards. He interrogates frazzled employees, piecing together the timeline like a classic whodunit. Each handoff makes the story messier until the truth is clear: the […]
Salesforce | The Handoff
A woman sits down for a date with a man who speaks like a stiff, automated chatbot. When she casually mentions her love of hair metal, he stares blankly before awkwardly “handing off” the conversation to someone new: Randy, an absurd 80s rock star stereotype. Instead of improving things, Randy makes everything worse. He’s loud, […]
Pipedrive | Navigating the Fast Lane to Growth
A woman drives a sleek green sports car along a breathtaking scenic road. As she moves forward, a dramatic, movie-trailer voiceover explains how everyday business tasks can slow progress. These distractions appear as literal roadblocks: a stop sign, a herd of sheep, and other obstacles on her journey. Suddenly, her car’s dashboard transforms into the […]
SurveyMonkey | Analyzing Your Survey Results
SurveyMonkey skips complex technical demos for a simple, small-business focus.This 2D animated video uses colorful, cartoon-style visuals—coffee shops, laptops, and charts—to show customer feedback and actionable insights. The result is a clean and approachable pitch. SurveyMonkey comes across as an easy, essential tool for small businesses making data-driven decisions. The Explainer Formula (That Converts) Problem-first […]
Pipedrive | We Make Sales Easy
Pipedrive shares its “by salespeople, for salespeople” idea with fast, energetic animation. The video uses simple line drawings and animated characters to show who uses the product. It also shows easy-to-understand animated mockups of the software. Instead of listing every feature, it focuses on how Pipedrive helps sales teams stay clear, focused, and organized. The […]