Microsoft | Crush Writer’s Block with Microsoft Copilot
A writer sits at a bare desk, staring at a giant concrete block. It blocks his laptop and his view—his literal writer’s block. He types a prompt: “Copilot, help me start chapter 3. Writer’s block!!” With one click, the block explodes into pieces. The writer smiles as Copilot generates a full chapter outline. Music kicks […]
IBM | AI that’s right-sized for the job
IBM uses animation to make AI simple and fun. A family celebrates a child’s birthday. When it’s time to cut the cake, a woman pulls a huge industrial lever. The oversized tool smashes the table and destroys the cake. In the next scene, she waters a small plant with a giant fire hose. The plant […]
37signals | Get somewhere with Basecamp.
A man with a backpack rushes up a moving escalator while trying to work on a device. He looks frantic and inefficient. Around him, other passengers stand still and ride up effortlessly. The scene ends with the message: “Get somewhere.” Basecamp positions itself as the tool that helps you progress without unnecessary hustle. The Formula […]
Air | Meet Air
Air uses vibrant, character-driven 2D animation to turn the abstract challenge of digital asset management into a fun and relatable story. Colorful, blocky characters face the “chaos of creativity” as they navigate piles of photos, videos, and design files. Air’s clean UI is woven seamlessly into this animated world, showing how it organizes, shares, and […]
Logitech | Video Conferencing Device Management Software to Support Hybrid Workplaces
Logitech targets IT managers with a clean, professional 2D animation. The video moves from the pain of managing countless video devices to showing how Logitech Sync centralizes control. Abstract ideas like device management and room analytics are visualized with clear UI mockups and a futuristic control center. The message: Sync makes large-scale video collaboration seamless […]
CAKE.com | Productivity is not a joke
In a chaotic backstage room, a clown struggles to make a simple balloon animal. Around her, other clowns are messy and disorganized, mirroring a dysfunctional workplace. After a long, squeaky effort, the balloon suddenly pops, leaving her frustrated and defeated. A voiceover delivers the punchline: “Don’t be a clown,” positioning Cake.com as the smart, efficient […]
CAKE.com | Don’t overpay productivity tools (Scammed)
Two tourists hop into a rundown car for a sightseeing tour. The driver, clearly a con artist, excitedly points out random streets and dull buildings. Upbeat 80s music plays as the couple slowly realizes they’ve been tricked. Their smiles fade. The voiceover warns: “Don’t get scammed like this couple.” The spot ends by connecting the […]
CAKE.com | Don’t overpay productivity tools
In a gritty warehouse, a man in a business shirt hangs upside down as two henchmen shake coins out of his pockets. Dramatic opera music swells while a calm voiceover explains how Cake.com bundle deals save 70% on productivity tools. A well-dressed boss watches the shakedown casually while taking a business call. The ad ends […]
CAKE.com | Don’t get ripped off
A man lies on a waxing table, visibly nervous. A calm voiceover says, “Cake.com bundle deals save you 70% on productivity tools. So, don’t get ripped off like this guy.” At that exact moment, a wax strip tears from his chest. He screams in agony as the camera stays close on his painful reaction. The […]
Metomic | Protect Your Company’s Sensitive Data with Metomic
Metomic uses clean 2D motion graphics to simplify SaaS data security. Instead of technical jargon, it tells a clear story: teams use apps, data leaks happen, and Metomic fixes the issue seamlessly. The animation turns abstract risks into visuals—like leaking files and prying eyes—while showing the solution directly inside familiar tools, such as Slack. The […]