Okta | Therapy
The commercial opens with an IT professional and a developer sitting in a therapy session. They express their frustrations about managing multiple identity systems, dealing with security breaches, and the constant pressure of ensuring seamless user access. The therapist listens patiently as they vent about their challenges. The ad then introduces Okta as the solution […]
Apple Intelligence | Change your tone
A frustrated office worker finds their pudding missing from the fridge. They angrily draft an email to the team — but before sending, they use Apple Intelligence’s writing tools to change the tone. The revised, friendlier message ends up working: the pudding reappears on their desk, along with a compliment on the email itself. It’s […]
ClickUp | Summarize with ClickUp AI
Two coworkers sit across from each other in a quiet office. One is clearly frustrated, waiting for the other to explain something. The second coworker struggles to get to the point, rambling and stammering. Instead of listening to the entire response, the frustrated coworker says “Summarize,” mimicking ClickUp AI, and instantly delivers a short version […]
Veritas Technologies | The Truth in Cloud: It’s not there.
In this satirical commercial, Veritas Technologies addresses a prevalent misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection. The ad humorously underscores the importance of organizations taking proactive measures to safeguard their data, emphasizing that relying solely on cloud providers can lead to vulnerabilities. The Formula (That Works […]
Veritas Technologies | The Truth in Cloud: Are we down?
In this satirical commercial, Veritas Technologies addresses a common misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection and uptime. The ad uses humor to highlight the critical importance of organizations taking proactive measures to safeguard their data, emphasizing that reliance on cloud providers alone can lead to […]
Zendesk | WTF is Zendesk?
In the ‘WTF is Zendesk?’ commercial, Zendesk employs self-aware humor to address a common question: “What exactly does Zendesk do?” The ad uses witty dialogue and engaging visuals to demystify the complexities of customer service software, making it accessible and relatable to a broad audience. The Formula (That Works at Any Budget) Self-Referential Humor = […]
Wistia | This ad for Soapbox cost $100,000 to produce
In this ambitious commercial, Wistia explores the relationship between budget and creativity by producing three distinct ads for their video creation tool, Soapbox, each with a different budget: $1,000, $10,000, and $100,000. The $100,000 version showcases high-end production values, aiming to demonstrate how increased investment impacts the final product. The Formula (That Works at Any […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Salesforce | Personalize your Partners’ Experience
In this ad, Salesforce highlights how personalizing partner experiences can make a big difference. The story starts with a new partner entering the office. She’s quickly ignored, her name is forgotten, and she’s handed a generic stack of leads. Frustrated, she walks away. Salesforce steps in and transforms the experience by offering a tailored, personalized […]
Zendesk | “I like it when he gives me the business”
In this ad, Zendesk humorously personifies the relationship between a business and its customers. The narrative unfolds as a woman recounts her frustrations with her partner—who is revealed to be the business itself. She shares how the business’s poor customer service led her to publicly vent on social media, causing embarrassment. The ad emphasizes the […]