Vonage | Clue

We meet a mustachioed man styled like a 1970s detective. His office is in chaos, with papers scattered and a conspiracy board covered in red string. Why? He’s obsessively trying to solve an impossible CAPTCHA. After a manic “Eureka!” moment, he types in his solution—only to be met with the dreaded “Incorrect” error. In total […]

Walnut | Discover Product-led everything

A woman is trapped in endless loops that symbolize broken go-to-market processes. First, she’s stuck in a clunky car sales demo. Next, she tries to tell a joke at a party but is constantly interrupted, forcing her to restart. Then, she wrestles with flat-pack furniture that collapses the moment she finishes. Meanwhile, a voiceover explains […]

Upwork | Creating Opportunity in Every Era of Work

The film traces the evolution of work. It opens on the rigid 9-to-5 grind—commutes, cubicles, and fixed schedules—before shifting to the modern reality of flexible, remote talent. Upwork positions itself as the platform that helped write this new chapter. Then the ad looks forward to the next era: AI. It shows AI drafting, coding, and […]

Cloudbeds | Payments Weren’t Always a Breeze

The narrator introduces “Life before Cloudbeds.” At the hotel front desk, a receptionist tries—and fails—to process a guest’s payment. He fumbles through a card swiper, a manual imprinter, and a faulty mobile reader. Each attempt only adds more frustration. Finally, after realizing he billed the wrong number of nights, he tells the guest they’ll need […]

Cloudbeds | Yeah, Overbookings Were an Issue

The narrator sets the stage: “Life before Cloudbeds.” At the front desk, an angry guest shouts, “What do you mean, overbooked?!” He hurls a stack of papers into the air, leaving the receptionist helpless. The narrator returns to explain the solution: Cloudbeds syncs all booking channels—Expedia, Booking.com, and more—to prevent overbookings. In the “after” scene, […]

Cloudbeds | Bookings over the phone

A narrator introduces life “before Cloudbeds.” In a hotel lobby, a receptionist puts a phone caller on hold to help a guest who’s just walked in. The woman explains she tried booking online but was told to call. Then the twist—she admits, “That’s me on the other line.” The receptionist is trapped in a paradox, […]

IBM | AI that works across your business

A simple animation shows a man at the gym who only trains his right arm. He curls, presses, and lifts until one bicep becomes comically oversized while the rest of his body stays weak. Proud of his imbalance, he flexes in the mirror. Text asks: “Only getting isolated results?” The ad then pivots to show […]

ClickUp | Write better with ClickUp AI

A designer proudly presents her energy drink concept to her boss. At first, he praises it as perfect. Seconds later, he unravels with absurd requests: “Make the yellow more yellow… but also less. Make the logo much bigger… but invisible. Add a unicorn riding a lightning bolt.” The designer’s face says it all—defeat. Suddenly, an […]

ClickUp | How Software Engineers Feel When They’ve Had It!

Two software engineers sit at their desk, visibly frustrated. The man groans, “Oh, come on!” while the woman throws her drink in anger. The action freezes and bold text appears: “We’re Software Engineers” and “WE’VE HAD IT with Outdated, Overly Complex Tools.” When the scene resumes, the man flips the entire desk as both cheer […]

ClickUp | David BEFORE ClickUp vs AFTER ClickUp

The spot opens on David, a developer focused on coding. The screen reads: “How it started (before ClickUp).” Suddenly, three colleagues rush in with conflicting demands: fix a critical bug, scope a new feature, and center a button on the homepage. The requests pile up fast. David’s stress mounts until he slumps over in defeat. […]