Intuit Mailchimp | The Brain Finds A New Audience with Facebook Ads
In this ad, Mailchimp cleverly uses a plastic or glass-like brain model to visually explain how the platform acts as a “second brain” for marketers. Set up on a table, the brain model lights up in one specific section as the speaker explains how Mailchimp helps her find new audiences. This metaphorical brain highlights how […]
Salesforce | Stop playing hide and seek with customer data
Salesforce’s ad brings an unexpected twist to the usually dry subject of customer data management. By using a playful metaphor, the ad emphasizes the power of their CRM tool to bring together scattered data and streamline customer insights. The Formula (That Works at Any Budget): Playful Metaphor + Relatable Frustration = Instant ConnectionThe ad kicks […]
Wistia | This ad for Soapbox cost $10,000 to produce
Wistia’s ad is a fourth-wall-breaking, behind-the-scenes rollercoaster that turns a modest production budget into a full-on marketing flex. The message? You don’t need a massive budget to make great video—just a tool like Soapbox, and a little bit of know-how. The Formula (That Works at Any Budget): Meta Commentary + Transparency = Instant CredibilityFrom the […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
Capterra | All in a Weeks Work
Capterra takes us inside a whirlwind week at a small business—where HR, finance, and operations collide in chaos. The twist? Every issue could’ve been avoided with the right software. From dance breaks to mild meltdowns, the ad shows how fast things unravel without the right tools—and how Capterra helps teams find them fast. The Formula […]
Squarespace | G Suite x Squarespace Present: Kombucha Dog
What happens when a kombucha brewer decides to use his product to help rescue dogs get adopted? You get Kombucha Dog: a real company with a real mission. This brand story is brought to life by Squarespace and G Suite, showing how sleek websites and integrated tools can fuel purpose-driven businesses. The Formula (That Works […]
WordPress.com | Build a website that can
WordPress.com’s ad is a punchy, fast-paced tribute to modern creators who are doing it all. From side hustlers to small businesses, it shows how WordPress can support whoever you are, whatever you do. With a mix of humor, speed, and creator energy, it positions WordPress not just as a website builder—but as a launchpad. The […]
Dropbox | Keep Rising with Dropbox
Dropbox’s “Keep Rising” is a visual love letter to creators, freelancers, and small business owners. Through cinematic montages and poetic narration, it champions the idea of building something meaningful—even when the path is tough. It’s not a product demo—it’s a brand anthem designed to stir ambition. The Formula (That Works at Any Budget): Cinematic Storytelling […]
Adobe | Click, Baby, Click
In this brilliantly over-the-top ad, Adobe pokes fun at marketing gone rogue. A team celebrates a sudden explosion in clicks—only to realize their campaign is targeting babies. The result? A hilarious takedown of vanity metrics and a smart pitch for Adobe’s real-time analytics tools that actually make sense of the chaos. The Formula (That Works […]
Snowflake Inc | The Office Bromance: BI ❤️ IT
Snowflake dives into workplace comedy with a mockumentary-style ad that turns the often-contentious relationship between BI (Business Intelligence) and IT into a full-blown “bromance.” With dry humor and sitcom timing, it highlights how Snowflake brings harmony to departments that typically butt heads over data access, governance, and control. The Formula (That Works at Any Budget): […]