Snowflake Inc. | Quick Numbers
Data analyst Eva sees a Slack message she dreads: “PHIL – INCOMING!!!!!!” Phil from marketing is on his way for “quick numbers.” To avoid him, she stages a full-blown escape. She darts through the office like a secret agent, crawls through vents, and ends up stuck in a vending machine—all while her coworkers carry on […]
Square | Introducing Square Handheld
Set to a driving electronic beat, a sleek white Square handheld device passes seamlessly between employees across different modern businesses—a busy restaurant, a chic retail shop, and more. Each worker uses it effortlessly: taking orders tableside, checking inventory on the sales floor, and accepting tap-to-pay payments on the spot. The flowing handoff continues like a […]
Crazy Domains | It’s Simple, Local and Memorable
Jack, the proud owner of Jack’s Pies, launches a social media livestream to promote his business. But there’s a problem: his domain name is a mouthful—jacks.handcraftedpies1980… He stumbles, stammers, and eventually gives up mid-pitch, visibly flustered. The ad then reveals the solution: Crazy Domains. With a short, memorable .au domain, Jack’s business transforms. The livestream […]
Goldcast | Mindshare Marketing: Stop Sliming. Start Shining.
A woman is relaxing on her couch when she’s suddenly interrupted by a pushy salesman—literally drenched in green slime. He knows her personal details, spams her with intrusive pop-ups, and even blasts a megaphone in her face as she tries to ignore him. Then a senior executive steps in, explaining that this kind of sales […]
SAP | Stay confident in the face of disruption
A professional tennis player stands on the court, ready to serve. A cinematic voiceover describes the scene as “business as usual… just another day in the office.” Suddenly, the calm stadium explodes into chaos. A violent, apocalyptic storm sweeps across the court, symbolizing disruption. The player battles through roaring winds and flying debris, adapting to […]
Amazon Business | The Castle of the Cat
In feudal Japan, a massive construction project is falling apart. Workers strain with primitive tools, ropes snap, and panic spreads across the site. The foreman rushes to the Shogun to report that they are behind schedule. The Shogun, calm and composed with his pet cat in his arms, pulls out a smartphone. Quoting the proverb […]
Salesforce | The Handoff
A woman sits down for a date with a man who speaks like a stiff, automated chatbot. When she casually mentions her love of hair metal, he stares blankly before awkwardly “handing off” the conversation to someone new: Randy, an absurd 80s rock star stereotype. Instead of improving things, Randy makes everything worse. He’s loud, […]
Umault | Marketing Pants
Inside a dull, lifeless office populated entirely by anthropomorphic animals, a marketing team is at rock bottom. Their budget is gone, SEO rankings are crashing, and leads have completely dried up. Just when despair seems total, a pair of magical, sparkly pink pants descends from the ceiling. The animals slip them on, and the office […]
Superside | Find Your Perfect Creative Partner
The ad is staged as a retro TV dating game show called “Find Your Creative Partner.” A Director of Marketing is the contestant, tasked with finding help for a surprise, last-minute design project. She presents the challenge to three contestants: a traditional creative agency, an overworked internal creative team, and Superside, represented by a glowing […]
Webflow | The naysayer
A developer sits at his desk late at night, surrounded by glowing screens of code. On the phone with an unseen client or marketer, he looks exhausted as he repeats the same word over and over: “No… no… no way… nope… no.” The moment perfectly captures creative ambition running headfirst into technical limitations. Finally, an […]