CAKE.com | There’s a smarter way to track productivity
The ad takes place in a bright, open office. A voiceover repeats the line used across the series: “Use Cake.com, or do the work the wrong way.” In the center of the room, a small group of managers gathers. One of them—the familiar tie-and-suspenders character—consults with another man wearing a black shirt printed with “MIDDLE […]
CAKE.com | From fortune telling to forecasting
A young man sits inside a tiny circus-style fortune teller tent placed awkwardly in the middle of a dark corporate office. He wants a simple answer: how can his company become profitable? The fortune teller leans over her glowing crystal ball and speaks in dramatic riddles. She warns that if he “seeks profitability,” he will […]
Steadfast | Dirty Money
The ad opens in a cramped, noisy backroom where a cricket match plays on a small TV. A wealthy man covered in gold jewelry takes cash bets from a crowd. He tries to count thick bundles of rupee notes by hand—wetting his fingers, losing track, and slowing down under pressure. The environment is hot, loud, […]
Datarails | Get Sheet Done
A CFO looks straight into the camera and proudly announces, “I like getting sheet done.” From that moment on, the entire ad revolves around the running “sheet” pun—his “sheet,” his team’s “sheet,” and how Datarails helps him “keep his sheet together.” He explains that he used to spend hours fixing Excel mistakes and cleaning up […]
monday.com | monday dev, your dev team will actually love it
A development team works inside a casual, industrial-style office. One developer happily uses Monday Dev, his screen showing a bright, clean Sprint Management dashboard. Across from him, a coworker in a hoodie—yogurt in hand—looks confused. He insists Monday.com “isn’t for developers.” His colleague corrects him: this is Monday Dev. The skeptic doubles down. He claims […]
MetaSpark | Productivity chaos
Melinda stands in a modern office and speaks directly to the camera. She argues that employees are a company’s most important product—but their time is wasted switching between countless apps. Behind her, Bob battles the chaos she’s describing. His computer screen is packed with dozens of open windows: spreadsheets, calendars, Slack, Adobe apps, preference panels—an […]
Pie Insurance | Cosmic Woodworking
A woman in a full astronaut suit prepares for what seems like a space mission. The lighting, the music, the slow-motion shots—all pure sci-fi. Then the twist: instead of boarding a rocket, she steps out of a van at a residential construction site. She’s a carpenter. She sands wood, cuts lumber, and chats with her […]
Bigin by Zoho CRM | The CRM choice for anybody
Told as a Western folk ballad, this ad follows Alma, a dedicated tutor trapped in the chaos of manual communication. In a dimly lit, vintage classroom, she’s surrounded by stacks of books and endless lists of phone numbers, spending “days and nights” calling parents one by one. A solemn narrator sings her struggle: “Business is […]
Bigin by Zoho CRM | The CRM choice for every enterprise
Told as a Western folk ballad, this ad follows Clara, the overwhelmed owner of a busy carwash. Her office is a whirlwind of chaos — sticky notes flying, phones ringing nonstop, and appointments slipping through the cracks. A gravelly-voiced narrator sings that her business has become “a nightmare.” Then, the tone shifts: “One day, Clara […]
Bigin by Zoho CRM | The CRM choice for every executive
Told as a Western folk ballad, this ad follows Marla, the overworked CEO of a small business. Her office is chaos — phones ringing nonstop, cords tangled everywhere, and her team scrambling to keep up. A somber narrator sings her story: a leader buried under the noise of her own success. The line “Business is […]