IBM | IBM Typewriters Super Bowl Commercial ’86

IBM’s “IBM Typewriters” ad from the 1986 Super Bowl is a vintage gem of B2B advertising, designed to showcase IBM’s dominance in the typewriter market. The commercial uses humor and an exaggerated scenario to highlight the reliability and speed of IBM’s typewriters compared to the competition. The Formula (That Works at Any Budget) Exaggeration = […]
AT&T | Family Business

AT&T’s “Family Business” commercial showcases how their communication services can help streamline family connections while highlighting the sometimes-chaotic yet lovable dynamics of a family business. Through humor and relatable situations, AT&T positions itself as the reliable backbone for both personal and professional communication needs. The Formula (That Works at Any Budget) Relatable Family Dynamics = […]
Oracle | Oracle Commercial

Oracle’s “Oracle Commercial” introduces the power of its cutting-edge technology through a series of slick, fast-paced visuals that position Oracle as the solution to solving the most complex business challenges. The commercial emphasizes Oracle’s role as the go-to solution for businesses looking to scale, innovate, and leverage data to drive better decision-making in today’s digital-first […]
IBM | Commercial

IBM’s commercial dives into the power of innovation and how technology can transform industries. The ad presents IBM’s solutions as the catalyst for change, driving businesses to move from traditional methods to cutting-edge technologies that fuel progress and growth. The Formula (That Works at Any Budget): Elevating Innovation = Instant Interest – By positioning IBM’s […]
IBM | Ideating

IBM’s “Ideating” ad showcases the power of collaboration and innovation within the world of business. The commercial emphasizes how technology can unlock creativity, streamline problem-solving, and help businesses ideate more effectively. Through a dynamic blend of visuals and messaging, IBM positions itself as a key enabler in transforming ideas into impactful results. The Formula (That […]
IBM | Innovation Man Yelling

IBM’s “Innovation Man Yelling” ad delivers a fast-paced, humorous portrayal of the chaos that comes with tech innovation. With an overly enthusiastic and dramatic “Innovation Man,” the ad showcases how IBM can help companies tame this whirlwind of excitement and transform creative chaos into effective solutions. The Formula (That Works at Any Budget): Exaggerated Character […]
Deel | Deel makes global HR *actually* fine

Deel’s ad presents a clever and humorous take on the challenges of managing global HR. By exaggerating the complexities of handling international payroll and compliance, Deel positions itself as the simple, stress-free solution to what would otherwise be a chaotic task. The Formula (That Works at Any Budget): Exaggerated Chaos = Instant Engagement – The […]
Fiverr | The Competitors

Fiverr’s ad “The Competitors” brings a comedic take on the challenges businesses face when hiring freelancers. It humorously shows how traditional, inefficient methods of finding talent often result in absurd and chaotic situations—highlighting Fiverr as the efficient, easy, and modern solution for all your freelance needs. The Formula (That Works at Any Budget): Exaggerated Pain […]
SAP | Business AI “Office Cat”

SAP’s “Business AI ‘Office Cat’” ad introduces their AI solutions in a playful and engaging way, using a quirky office cat character to demonstrate how SAP’s AI can transform business operations. The ad highlights the ease and efficiency SAP’s AI brings to the workplace, showing how it can seamlessly integrate into daily business processes to […]
HubSpot Customer Platform | And That’s Why We Use HubSpot

In HubSpot’s “And That’s Why We Use HubSpot” commercial, the brand showcases the ease and efficiency of its customer platform, emphasizing how it helps businesses streamline their operations and improve their overall customer experience. Through a series of humorous and relatable business scenarios, the ad highlights the platform’s benefits in simplifying marketing, sales, and customer […]