Gusto | Cooler Than a Guy in a Leather Jacket
A stressed-out brewery owner is hunched over his laptop at the bar, clearly overwhelmed by administrative work. Suddenly, a cooler, more relaxed version of himself appears—wearing a retro leather jacket and sunglasses. He introduces himself as “You, but with more Gusto.” The future self explains that in his timeline, they switched to Gusto for payroll. […]
Gusto | Stop Pulling Your Hair Out
A man in an office is finishing his payroll using Gusto. Suddenly, a cooler, more relaxed version of himself—with long hair and effortless confidence—appears, introducing himself as “You, with more Gusto.” This future self explains how stress-free life has become now that the business runs smoothly. The original man, puzzled, says his business is a […]
Wasabi Cloud | Save Up to $400K a Year with Wasabi
This isn’t your typical B2B commercial — it’s a full-blown musical. Nate, an overly enthusiastic IT guy, and Kate, a no-nonsense CFO, try to convince their golf-obsessed boss to ditch Amazon’s overpriced cloud storage. Their frustration? A “so f—ing pricey” (bleeped) AWS bill packed with egress fees. In true Broadway style, they burst into song […]
Asana | Medieval Solutions
A knight in full armor stomps through a modern office. He struggles to type on a keyboard with his gauntlets, growing more frustrated by the second. His coworker mutters, “Not again,” as the knight erupts in rage, screaming in archaic English before drawing his sword and smashing his computer monitor. The screen cuts to the […]
Zendesk | Zendesk Apps Promo
Three departments—Sales, Support, and Engineering—try to help a single customer. A sales rep needs quick information to close a deal, but the request gets trapped in a maze of silos. Sales can’t get a straight answer from Support, Support can’t get a simple fix from Engineering, and the whole thing collapses into jargon, mismatched account […]
Zendesk | Sh*t Support Agents Say
A support agent in a headset rattles off an endless stream of clichés customers have heard a thousand times: “Have you tried turning it off and on again?” … “Can I put you on hold for just a sec?” … “I’d feel the exact same way if I was in your shoes.” He recites them […]
Copado | A Fable of Collaboration Catastrophes
A creative team tries to recreate Leonardo’s “Vitruvian Man,” but without a shared process their collaboration collapses. They draw over each other’s lines, talk past one another, and turn the whiteboard into a messy tangle. The narrator frames this as life before Copado. Once Copado is introduced, the chaos snaps into alignment: the scribbles resolve […]
Copado | A Fable of No Visibility or Traceability
A man introduces his Salesforce release manager, Leila—who’s trying to work while wearing a sleep mask with cartoon eyes on it. She fumbles around her desk, misses her mouse, and can’t answer her boss’s questions about a project launch. “Sometimes it feels like she’s flying blind,” he explains. He hands her Copado. The mask comes […]
Hiver | Poor cross team collaboration
Detective Red Undant returns to solve another “customer service crime.” This time, the culprit is bad cross-team collaboration. As he narrates, chaos erupts in the background: a frustrated customer wrestles a support agent for control of a binder, symbolizing siloed teams and lost communication. The detective stays calm. He explains how Hiver integrates with tools […]
Reckon | All for Small
Inside a bustling bakery, a man receives a massive order—a dream come true for any small business. But instead of celebrating, he spirals into panic. Not about the baking, but about the mountain of admin tasks it will unleash: payroll, invoicing, and cash flow. His anxiety explodes into a chaotic, Broadway-style musical number. Covered in […]