Cloudbeds | No More Marketing Nonsense
A hotel marketing “expert” gives an over-complicated, jargon-filled presentation. He talks about “metasearch,” “SEO as an unseen zephyr,” and other buzzwords. His colleagues look bored and unimpressed. One employee reminds him they hired the agency to increase direct bookings—but after eight months, all they’ve seen is a doodle of a smiley face. The woman interrupts, […]
Teamwork.com | The No-Show
The video opens with a chaotic “Before Teamwork.com” scenario: a frazzled manager suggests lying to a client about WiFi issues to cover for an absent team member. One colleague looks panicked. Another reaches for the router to stage a fake outage. The tone is tense, desperate, and slightly absurd.The scene shifts to “After Teamwork.com.”The same […]
Hootsuite | Survival Guide: “Chit Chat”
This B2B commercial opens with a holiday-themed title card: “The Happy Helpful Holiday (Office) Survival Guide.” A tip appears—”Prepare conversation starters to liven up your office holiday functions”—and we cut to a painfully awkward moment at an office party. One colleague asks an overly intellectual question about human evolution, while the others stare in silence. […]
1Password | You’ll never be a part of this lineup.
A man at a grocery store checkout loudly spells out a complex password over the phone. It includes uppercase letters, numbers, and a dollar sign. He also mentions he doesn’t use two-factor authentication. The cashier, Clara, looks concerned. She explains he’s putting himself at risk of identity theft. Clara shows how 1Password can share sensitive […]
NexHealth | The All-In-One Patient Experience Platform
A man tries to book a dentist appointment. He calls, gets stuck in an automated menu, and tries again later—only to be placed on hold. Inside the dental office, the receptionist is overwhelmed by ringing phones, stacks of paperwork, and endless scheduling. A frustrated doctor wonders why they don’t have more five-star reviews. Then, NexHealth […]
Dropbox | My shot + Your illustration
A drummer plays in a studio—this is “My shot.” It cuts to abstract illustrations labeled “Your illustration.” Then we enter a Dropbox Paper doc titled Illustration Motion Studies. It includes multiple illustration drafts, collaborator comments, a Soundcloud link, and a YouTube embed of the drumming clip. As the video plays inside the doc, visuals from […]
Upwork | “Hey World”
Upwork’s “Hey World” campaign delivers bold, playful messages to famous people and organizations—offering freelance help for their public challenges. From Elon Musk to NASA, the ad uses cultural references to promote Upwork’s network of skilled freelancers as fast, flexible problem-solvers. The Formula (That Works at Any Budget) Pop Culture Callouts + Direct Address = Instant […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
Malwarebytes | Only Human – Help Desk
Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
Malwarebytes | Cyberprotection for Every Business
This ad highlights how Malwarebytes provides powerful cyber protection for businesses of all sizes, across all industries and locations. It uses dramatic, real-world scenes to emphasize the critical importance of strong cybersecurity solutions in today’s fast-evolving digital landscape. The Formula (That Works at Any Budget) Broad Appeal + Clear Cybersecurity Message = Strong Connection By […]