Gusto | elevator music or payroll compliance?
Two women stand in an elevator when a voice asks one of them: “Would you rather listen to elevator music all day or deal with payroll compliance?” Without hesitation, she answers, “Payroll compliance.” Her colleague looks horrified. Calmly, she explains that with Gusto, compliance is easy because it automates payroll and tax filing. Instantly relieved, […]
Gusto | watch paint dry or compare benefits plans?
A painter is hard at work when someone asks him a classic question:“Would you rather watch paint dry or compare benefits plans?” Without missing a beat, he answers, “Compare benefits.” He explains that with Gusto, finding great medical, dental, and vision plans for his team is incredibly easy. Just then, his coworker gets paint splattered […]
Gusto | get a root canal or run payroll?
A man sits nervously in a dentist’s chair as his dentist prepares her tools. Trying to distract himself, he asks,“Would you rather give yourself a root canal or run payroll?” Without hesitation, she replies, “Payroll.” The patient looks shocked, but she calmly explains that with Gusto, payroll is simple—featuring automatic tax filing and unlimited payroll […]
Gusto | wax your own brows or figure out payroll compliance?
A man sits nervously in a salon chair as an esthetician prepares to wax his eyebrows. Trying to distract himself, he asks:“Would you rather wax your own eyebrows or figure out payroll compliance?” Without hesitation, she says she’d rather handle compliance—because with Gusto, it’s easy. The platform automatically files all her federal, state, and local […]
AT&T | SLEEP WITH RAIN
Rainn Wilson stars as the eccentric Founder & CEO of a startup called “Sleep with Rainn.” His company’s big idea? A smart pillow that plays his soothing voice to help people fall asleep. His team—a chaotic ensemble of his former The Office co-stars—fumbles through an increasingly disastrous product launch day. From botched shipments to security […]
Basis Technologies | Welcome to the New Golden Age of Advertising
Set in a stylish, retro ad agency, an executive explains that the glamorous ideal of her industry is a myth. The reality is a mess of “wildly inefficient processes” and manual spreadsheets burning out her team. After introducing Basis, she tosses the old files as the office transforms. Basis is presented as a central operating […]
Skedda | Book Any Space in the Modern Workplace
Sam arrives at a busy office only to find his favorite desk already taken. What follows is a silent, dramatic standoff with his coworker, ending when she smugly holds up a sign that reads, “I GOT HERE FIRST.” Defeated, Sam leaves. The ad then introduces Skedda. With the platform, Sam can book a desk from […]
Reckon | Payroll
A donut shop owner is working late, looking stressed as she struggles with payroll on her laptop. A voiceover introduces Reckon, and her expression immediately shifts from frustration to a confident smile as she says, “I’ve got this.” The ad then uses a slick split-screen format, showing the clean and simple Reckon software interface on […]
Apple | Writing Tools
Warren, a weary office worker, struggles to draft an important email to his boss. His message is clumsy and loaded with awkward slang like “zhuzhing” and “big enchilada.” With a single tap of Apple Intelligence “Writing Tools” on his iPhone, the draft instantly transforms into a polished, professional email. His boss reads it and looks […]
Superside | Find Your Perfect Creative Partner
The ad is staged as a retro TV dating game show called “Find Your Creative Partner.” A Director of Marketing is the contestant, tasked with finding help for a surprise, last-minute design project. She presents the challenge to three contestants: a traditional creative agency, an overworked internal creative team, and Superside, represented by a glowing […]