AppMesh | Sales Therapy – SalesMesh
AppMesh’s “Sales Therapy” ad is a clever, low-budget spot featuring a single sales rep venting to a therapist—not about his personal life, but about his CRM. The premise? His CRM doesn’t listen, support, or even acknowledge him. It’s the ultimate toxic relationship, but with software. AppMesh positions itself as the CRM that finally understands. The […]
Microsoft | #OriginalByDesign × Kiana Clay
Microsoft’s #OriginalByDesign campaign profiles Kiana Clay—adaptive athlete, entrepreneur, and a force of resilience—showcasing how Microsoft technology helps her defy limits, design her path, and keep pushing forward. It’s a stirring portrait of purpose, passion, and empowerment through tech. The Formula (That Works at Any Budget): 1. Personal Storytelling = Deep Emotional EngagementThe ad zeroes in […]
Paycom | Unnecessary Action Hero — Episode 5: Gymnastics
Paycom continues its Unnecessary Action Hero series with a delightfully absurd Episode 5, where our suited-up hero takes on the ultimate workplace villain: manually entering HR data. This time, he somersaults, cartwheels, and backflips his way across an office—gymnast-style—to deliver a message loud and clear: there’s an easier way to manage HR and payroll. The […]
Dayforce | Do the work you’re meant to do
Dayforce delivers a poetic, cinematic ode to workers everywhere—pairing sweeping visuals with emotionally resonant narration to show how it helps people focus on what really matters. Whether you’re running a hotel, leading a factory team, or helping customers one-on-one, Dayforce positions itself as the software that frees you from the noise, so you can do […]
GoDaddy | GoDaddy Airo® Can – Friendship Saver
GoDaddy continues its surreal streak with “Friendship Saver,” an ad where two friends nearly implode over a heated name debate for a new business. Enter GoDaddy Airo®—the AI tool that swoops in like a digital best friend, solving naming crises and saving friendships with just a few clicks. The Formula (That Works at Any Budget): […]
GoDaddy | GoDaddy Airo® Can – Tube Man
GoDaddy’s “Tube Man” ad takes a literal wind-powered marketing gimmick—the wacky inflatable tube guy—and brings it into the AI era. The spot introduces GoDaddy Airo®, their AI-powered tool for small businesses, by imagining what happens when even the Tube Man gets an upgrade. It’s fast-paced, ridiculous, and delightfully self-aware, targeting entrepreneurs who want to make […]
Workbooks | the No BS CRM
Workbooks’ “No BS CRM” campaign takes a bold and humorous approach to highlight the frustrations many businesses face with traditional CRM systems. By using exaggerated scenarios and a candid tone, the ad positions Workbooks as a straightforward, reliable alternative for midsize businesses seeking a no-nonsense CRM solution. The Formula (That Works at Any Budget): Humorous […]
Monday.com | for whatever you run
Monday.com’s latest ad takes a creative leap by portraying a business being run inside an orca. This imaginative setting underscores the platform’s versatility, emphasizing that no matter how unconventional or unique your business environment might be—even inside a giant marine mammal—Monday.com can adapt to your needs. The Formula (That Works at Any Budget): Unconventional Setting […]
HubSpot | Spread Too Thin
HubSpot’s “Spread Too Thin” ad humorously highlights the chaotic and overwhelming life of a small business owner trying to juggle everything. Through relatable scenarios, the ad effectively underscores the difficulties faced by entrepreneurs who handle marketing, sales, and customer support all at once. By showcasing the struggle, HubSpot presents its software as the perfect solution […]
AppsFlyer |Return to Growth With Data You Can Trust
This sleek, cinematic ad from AppsFlyer leans into the existential crisis of modern marketing: how do you grow when you can’t trust your data? Set against dramatic music and high-contrast visuals, “Return to Growth” positions AppsFlyer as the north star in a chaotic, privacy-regulated landscape. The Formula (That Works at Any Budget): Big Stakes Language […]