Fiverr | Got an Idea? Isn’t That Cute.
The ad shows a series of everyday entrepreneurs and creatives going about their lives, each with a new business idea or project. The voiceover dryly lists the usual startup hurdles—branding, logos, websites, marketing, legal help—that anyone with an idea will face. The narration contrasts the excitement of the idea with the overwhelming tasks needed to […]
Lenovo | Users Happen | “Lunch”
Lenovo’s Users Happen ad uses humor to show the chaos that IT teams often deal with. In the “Lunch” episode, a user’s meal turns into a tech disaster. The ad highlights the need for durable, reliable workplace devices. The Formula (That Works at Any Budget) Workplace Accidents + Humor = Engaging Content The ad shows […]
Smartsheet | Second Spot
In this ad, a marketing team is racing to launch a campaign when a surprise request hits: they need a second TV spot—fast. Panic sets in, but with Smartsheet, the team quickly aligns. Tasks are assigned, updates are tracked in real-time, and everyone collaborates smoothly. The team delivers the new spot just in time. The […]
Asana | Break away from workplace silos with Asana
In this ad, different workplace teams are shown stuck in their own silos, struggling with confusion, miscommunication, and disconnected workflows. The scenes shift between their frustrations until Asana appears—bringing teams together with a shared workspace. Suddenly, everyone’s on the same page. The ad ends with teams celebrating their new, connected way of working. The Formula […]
WordPress.com | Build Your World
The ad follows creators from different professions — a baker, a barber, a designer, a chef, a florist, and more — as they build websites using WordPress.com. Each scene shows them working on their craft and customizing their online presence. A voiceover talks about the power of building your world online, whether it’s a store, […]
Zendesk | Relationships Are Complicated: “Space Crap”
Zendesk drops us into an absurd sci-fi scenario where a stressed-out human and an alien customer argue over — you guessed it — space crap. Set on a spaceship, the ad dramatizes a messy customer relationship through hilarious intergalactic tension. The core message: customer relationships are complicated, but Zendesk helps smooth things over, even when […]
Horbito | Welcome to the new Cloud
Horbito introduces its browser-based cloud workspace from inside a cluttered garage workshop. The host, surrounded by wires, power tools, and workbenches, gives a hands-on demo of Horbito, emphasizing how it brings all your apps and cloud tools into a single, efficient browser environment. The space is messy but functional—just like your workflow before Horbito. The […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Workato | Conducting Your Enterprise Symphony
In this ad, Workato transforms enterprise integration into a cinematic metaphor by comparing disconnected systems to a chaotic orchestra. The spot opens with a flustered conductor trying to manage an ensemble that’s completely out of sync—horns blaring off-beat, violins scraping dissonantly, and each section operating in isolation. It’s a sharp, visual dramatization of how misaligned […]
Vividly | Escape Spreadsheet Hell
In this ad, Vividly takes a bold, theatrical approach to showcase the chaos of spreadsheet-driven trade promotion management. The video opens with a sinister narrator—set in a dimly lit office—speaking directly to the audience like a haunted guide through “spreadsheet hell.” He paints a vivid picture of the confusion, errors, and frustration marketers face every […]