IBM | Keep It Simple

Long live the golden era of classic IBM commercials—when B2B marketing understood that humor was the key to memorability. In a time when ad space was too valuable to waste, IBM nailed the formula: Make them laugh, and they’ll remember you. This ad plunges us straight into an IT nightmare—layers of jargon, escalating troubleshooting, and […]
Service Now | Put AI to Work for People

ServiceNow’s ad “Put AI to Work for People” dives into the transformative power of AI in business, showcasing how their platform uses AI to automate workflows, make smarter decisions, and ultimately improve customer and employee experiences. The commercial presents a world where AI is an ally, helping businesses grow without the friction and challenges often […]
UKG | Time of Your Life

UKG’s “Time of Your Life” ad uses a mix of humor and emotional appeal to emphasize the importance of work-life balance and the role UKG’s workforce management solutions play in achieving it. The ad focuses on the idea that managing time effectively leads to better employee satisfaction, productivity, and overall happiness at work. The Formula […]
Slack | The Big Meeting

In Slack’s “The Big Meeting,” the commercial highlights how the platform streamlines communication, helping teams avoid the chaos of unnecessary meetings. The ad humorously portrays a typical, overlong meeting where employees struggle to stay engaged, only for Slack to swoop in and save the day with seamless communication and collaboration. The commercial uses humor to […]
Salesforce | “The Great Data Heist” | Ask More of AI with Matthew McConaughey

In “The Great Data Heist,” Salesforce teams up with Matthew McConaughey to show how its AI tools help businesses unlock the full potential of their data. The ad uses a heist-inspired narrative, where McConaughey leads a group of “data thieves” to pull off an impressive, high-tech operation. As the team uses Salesforce’s AI tools to […]
WINN.AI | No Typing CRM™

WINN.AI introduces its No Typing CRM™ through a high-energy, humorous commercial that highlights how the software takes the pain out of CRM management. The ad imagines a world where typing on keyboards is a thing of the past, and salespeople use voice commands to manage their CRM effortlessly. The message is clear: WINN.AI revolutionizes CRM […]
DHL | Studio to Atelier, grow your business with DHL.

DHL’s “Studio to Atelier” ad takes viewers on a journey of a business owner growing from a small studio operation into a thriving global enterprise. The ad emphasizes how DHL supports this transformation by offering streamlined logistics solutions that allow businesses to expand and thrive, no matter where they are in the world. It’s a […]
AppsFlyer | Self Aware Ad

AppsFlyer takes a refreshingly meta approach with “Self Aware Ad,” an ad that knows it’s an ad—and isn’t afraid to poke fun at itself. By breaking the fourth wall and playfully acknowledging common advertising tropes, the ad keeps viewers engaged while subtly driving home the value of AppsFlyer’s marketing analytics. The Formula (That Works at […]
ADP | The 25th Hour

Discover how ADP creatively tackled Business & Work in their latest video “The 25th Hour” within the Human Resources Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Workday | Rock Star – Super Bowl LVII Commercial 2023

Discover how Workday creatively tackled Business & Work in their latest video Workday Big Game Spot: Rock Star within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!