General Electric | What Matters

GE’s “What Matters” campaign aired during the 2018 Winter Olympics and tells a simple truth: technology matters, but people matter more. Through short vignettes—from a boy finishing homework to a grandmother making it to a school play—the ad shows how GE’s work in healthcare, aviation, and energy quietly powers meaningful moments in daily life. The […]
1Password | Cybersecurity and Skin Care

Ryan Reynolds addresses the Wrexham AFC football team—whom he co-owns—in 1Password’s “Cybersecurity and Skin Care” campaign. He compares online security to skincare routines: both are often overlooked but critically important. The team responds with surprise that he’s preaching what they already practice—thanks to 1Password. The Formula (That Works at Any Budget) Skincare Analogy + Real-Life […]
HubSpot CRM | ‘A Smooth CRM for Rough Seas’

Kathryn Hahn stars as the pirate CEO of a high-seas business in HubSpot’s “A Smooth CRM for Rough Seas.” Set aboard a fully crewed ship, the ad uses a nautical metaphor to show how chaotic customer relationships can feel without the right tools. But with HubSpot CRM, even the most turbulent waters become smooth sailing. […]
Amazon Business | Rome In a Day

Amazon Business rewrites history. In a playful twist on the classic saying, Romulus builds Rome in a single day—with the help of Amazon Business tools. Bulk orders, spend analytics, and fast shipping power the city’s rapid rise. It’s ancient history, modernized. The Formula (That Works at Any Budget) Ancient Story + Modern Tools = Clever […]
Volvo Trucks | The Technician

Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
ClickUp | Not Using ClickUp Is An Engineer’s Nightmare

ClickUp uses humor to show what happens when engineering teams rely on too many disconnected tools. The ad exaggerates the chaos—missed tasks, miscommunication, and total confusion. The message is clear: without one platform to manage everything, work gets messy. ClickUp offers the solution with one place to manage tasks, documents, timelines, and more. The Formula […]
ClickUp | Returning To Work | The Haircut

ClickUp delivers a witty take on returning to office life after remote work. One big issue? Hair. The ad shows employees awkwardly re-entering the workplace with unruly post-pandemic hairstyles and nerves. The message: while the hair might be a mess, your workflow doesn’t have to be—ClickUp makes returning smoother. The Formula (That Works at Any […]
ClickUp | Cavemen | Whiteboards

ClickUp takes us back to the Stone Age—literally. A group of cavemen try to preserve their ideas by carving them into stone. But a sudden storm wipes it all away. Cut to the present: ClickUp Whiteboards offer a smarter, safer way to capture and organize ideas. The ad cleverly contrasts ancient tools with modern ones, […]
ClickUp | Santa Uses ClickUp

Santa Claus modernizes his North Pole operations by adopting ClickUp to manage the holiday rush. From organizing the elves’ toy production schedules to tracking the global gift delivery itinerary, ClickUp streamlines every aspect of Santa’s workflow. The ad humorously illustrates how even the most magical operations benefit from efficient project management tools. The Formula (That […]
ClickUp | Returning To Work | The Handshake

An employee reaches out for a handshake—but things get awkward fast. Another person hesitates. A third jumps in with a fist bump. The once-simple gesture has become a minefield. This short, funny ad captures the tension of returning to the office. ClickUp uses the moment to show how its tools help teams adapt to change. […]