Motion (Creative Analytics) | TAKE THE RED PILL

An executive is asked if he needs to level up his DTC ads. Suddenly, a man resembling Morpheus from The Matrix appears. He offers to “show him the way.” The executive follows him into a dark room filled with screens, code, and data. He sits in a chair, and cables connect him to a machine. […]
SAP | Innovation can be an uphill battle

A typical office scene quickly turns into chaos. The moment the voiceover mentions innovation, the setting shifts. The office transforms into a grassy hillside where business people, desks, and computers tumble down uncontrollably. The voiceover lists real challenges like new regulations, legal obstacles, and supply chain problems. A woman, overwhelmed by the chaos, pulls out […]
SAP | Business growing fast?

A businessman begins his day calmly at his desk. But as the voiceover talks about growth, his office slowly transforms into a chaotic jungle. The environment spirals out of control—plants burst through his laptop, oversized boxes drop from the sky, and he’s chased by exaggerated versions of customers and developers. He falls into a pit, […]
ServiceNow | Professor Idris is in

Idris Elba, dressed as a professor, sits in a traditional study and questions outdated ideas about learning and technology. He introduces “ServiceNow University” as a new, fun, and accessible way to learn about AI. The scene shifts to a bright, digital world showing animated learners leveling up their skills through the platform. Idris reappears on […]
HP | The Wrong Kind of Busy

A fast-paced montage shows stressed-out office workers across various environments—conference rooms, open-plan desks, elevators, and video calls. The voiceover runs through a rapid list of daily work frustrations: taking notes, summarizing emails, eating at your desk, decoding acronym soup (KPIs, TBDs, FYIs), and surviving chaotic meetings. Visual metaphors build the pressure—papers fly through the air, […]
Intel | Round Table Ultrabook™

The video opens in a medieval castle. Knights in armor sit around a large table, struggling to interpret sales data on clunky laptops. The king, frustrated, asks for help but is told to “call the helpline.” Just then, a woman enters carrying a sleek, modern laptop—the Ultrabook. The knights marvel at its thinness, calling it […]
BT Business | Peter Jones and The Gremlins ad

An office winds down for the night as employees head home—except for one man still at his desk. Suddenly, the elevator opens to reveal a swarm of Gremlins. They pour into the workspace, tearing wires, smashing equipment, and wreaking havoc. The man watches helplessly. A voiceover explains, “Because you never know when an IT problem […]
EDS | Running With The Squirrels

he ad parodies the Running of the Bulls—but instead of bulls, it’s squirrels. Styled like a serious documentary, people dressed in white with red scarves speak about the dangers of “running with squirrels.” Interviewees give dramatic advice like “think like a squirrel” and “respect the squirrel.” Meanwhile, visuals show swarms of squirrels chasing crowds in […]
Hootsuite | #KnowYourSocial: Social Marketing

Amy, a social media strategist, is introduced by a colleague to a new hire, Sasha. The colleague asks Amy a simple question about emojis for tweeting. Instead, Amy replies with technical marketing jargon like “conversion rates,” “Facebook optimized video content,” “organic,” “paid performance,” and “ROI.” Sasha adds by asking if they use “UTM parameters.” Both […]
Hootsuite | Survival Guide: “Chit Chat”

This B2B commercial opens with a holiday-themed title card: “The Happy Helpful Holiday (Office) Survival Guide.” A tip appears—”Prepare conversation starters to liven up your office holiday functions”—and we cut to a painfully awkward moment at an office party. One colleague asks an overly intellectual question about human evolution, while the others stare in silence. […]