Virtual events had their time to shine, but thanks to science in-person events are back in the lead. Enter DIGIT Expo, the largest tech expo in Scotland. They one goal in mind: to convince people to ditch their screens and join the real world. So, with coffee on tap, whiteboards galore, and a team of fired-up creatives, we came up with the concept “some things are just better in person”.
This video was the first step in our mission to change the boring and forgettable stigma attached to B2B advertising. Our secret weapon? Humour, of course. Winning an award was just a bonus – a shiny, pink, glass one.
