LinkedIn | Find Your In | Laundromat
LinkedIn’s “Find Your In” campaign takes an unexpected, lighthearted approach to networking by setting the scene in a laundromat—a place where you’d never expect to make a career connection. The ad cleverly challenges traditional ideas of networking, showing that opportunities can pop up anywhere—but LinkedIn makes them happen more intentionally. The Formula (That Works at […]
Comcast Business | Impossible Shot
IBM | Create Customer Service in Service of Customers with watsonx Assistant
Let’s be honest—most AI-powered customer service feels like a digital runaround. Endless menus, robotic responses, and the ever-dreaded “I didn’t quite get that.” IBM’s latest ad flips that script, showcasing how watsonx Assistant turns frustrating interactions into smooth, efficient experiences. This isn’t just another “AI makes everything better” pitch. Instead, the ad focuses on what’s […]
Juniper Networks | Fast Lane Productivity – The NOW Way to Network
In a world where speed and efficiency are everything, Juniper Networks brings us a smart take on how businesses can boost productivity by embracing the NOW way to network. This ad cleverly showcases the challenges of a fast-paced, technology-driven world, where traditional methods just can’t keep up. The concept is simple: modern business demands real-time […]
Postman | API Collaboration with Postman – This Is Big
APIs power the modern world—but let’s be real, managing them can be a nightmare. That’s where Postman steps in, and they’re making one thing clear: collaboration in API development just got way easier. This ad ditches the dry, technical jargon in favor of a sleek, high-energy showcase of how Postman streamlines API workflows. No fluff, […]
Trend Micro | Life of a CISO – Managing Your Cyber Risk
Being a CISO isn’t just a job—it’s a high-stakes juggling act where one missed risk could mean disaster. Trend Micro’s latest ad captures the pressure of modern cybersecurity leadership, showing the relentless, never-off-the-clock reality of managing threats, compliance, and business expectations—all while keeping everything from spiraling into chaos. The Formula (That Works at Any Budget): […]
Tableau | Tableau Pulse – Have You Checked Your Pulse Today?
Data should work for you, not the other way around. Tableau Pulse gets that. This ad makes a simple but powerful point: you shouldn’t have to dig through dashboards to find what matters—your data should come to you. By framing Tableau Pulse as an effortless way to stay informed, the ad highlights its real-time insights […]
Grammarly | Blow Your Workload Out of the Water
If you’ve ever been buried under a mountain of emails, documents, or messages, you know the struggle. Grammarly gets it—and this ad turns that stress into a smooth, streamlined experience. By highlighting how Grammarly can help you clear the clutter, the ad showcases the power of having an AI-powered assistant that ensures your writing flows […]
Cognizant | When Data Means Business
In today’s fast-paced world, data is more than just numbers—it’s the key to making smart decisions. Cognizant’s ad shines a light on how data drives business decisions, empowering organizations to think strategically and stay ahead of the competition. By bringing this serious business into focus, the ad positions Cognizant as the expert in transforming complex […]
CAKE.com | Better planning, better results | Manage time efficiently with CAKE.com
Time management isn’t just about calendars and to-do lists—it’s about making sure everything runs smoothly without the last-minute panic. CAKE.com’s latest ad gets straight to the point: better planning leads to better results. By showcasing the chaos of poor scheduling versus the ease of a well-organized workflow, the ad highlights how CAKE.com helps businesses stay […]
CrowdStrike | The Future | Extended Cut
In the rapidly evolving world of cybersecurity, CrowdStrike’s ad takes us on a journey into the future—a future where advanced technology, innovation, and protection come together to safeguard businesses. This extended cut doesn’t just highlight the power of CrowdStrike’s capabilities; it makes the audience feel like they’re stepping into the next generation of digital security, […]
UPS | Television Commercial | 2004
UPS keeps it simple, yet effective, with a direct and customer-focused message: What can Brown do for you? This 2004 ad isn’t flashy, but it doesn’t need to be. Instead of gimmicks or over-the-top storytelling, UPS leans into a straight-talking, service-first approach that reinforces reliability, speed, and trust. The Formula (That Works at Any Budget): […]
Webex | Webex Commercial
Webex brings the workplace to life in their ad by cleverly showcasing how technology can transform mundane meetings into more engaging, productive experiences. With a focus on the power of video collaboration, Webex highlights the seamless integration of their platform into everyday business communication. The ad does a great job of demonstrating the efficiency and […]
Salesforce | Everyone’s an Einstein
We’ve all been there—sitting in a meeting, nodding along, but inside, we’re wondering if we need a PhD to understand what’s going on. Salesforce captures this all-too-common struggle, transforming workplace confusion into a smart, AI-powered solution. In this video, employees don’t just improve—they evolve into full-blown Einsteins. With a cinematic approach, the ad strikes the […]
Xerox | Copiserv TV – Xerox & Brother Dominic Celebrating 40 Years of Miracles
This commercial celebrates 40 years of Xerox’s collaboration with Brother Dominic and his team at Copiserv, a leading document solutions provider. The ad features a quirky, somewhat humorous take on their longstanding partnership, showing Brother Dominic’s “miraculous” document solutions that have made a significant impact on businesses. The tone is lighthearted, blending a sense of […]
Salesforce |What is Salesforce Customer 360?
Salesforce’s What is Salesforce Customer 360? ad breaks down the concept of the Salesforce Customer 360 platform through a clever, engaging approach. By highlighting the interconnectedness of customer data and how it empowers businesses, Salesforce emphasizes the ease of unifying different parts of the customer journey. The ad uses a lively narrative to showcase how […]
Zendesk | Champions of Many Happy Returns
Zendesk’s Champions of Many Happy Returns ad offers a humorous and heartwarming take on customer service. In this commercial, Zendesk highlights the power of good customer service in creating positive, memorable experiences for both customers and businesses. The ad follows a series of “returns,” where a variety of characters experience stellar customer service that solves […]
Zendesk | Tales of Customer Service, featuring Drizly
Zendesk’s Tales of Customer Service commercial featuring Drizly cleverly blends real-world customer service challenges with humor, offering a lighthearted yet effective look at how Zendesk can help businesses manage customer service interactions. The ad showcases a situation where Drizly’s customer service team, aided by Zendesk, smoothly handles the chaos that could easily spiral out of […]
Perimeter 81 | Introduces: The Cybersecurity Experience Platform
Perimeter 81’s Cybersecurity Experience Platform ad cleverly positions cybersecurity as both essential and easy to manage, using an engaging and futuristic approach. With a slick, high-tech feel and a well-paced narrative, the ad showcases how Perimeter 81 transforms complex cybersecurity into a seamless experience. Rather than focusing solely on the technical jargon, the ad makes […]
MCI | MCI Commercial
MCI’s “MCI Commercial” ad is a classic example of early 2000s B2B marketing aimed at showcasing the company’s capabilities in telecommunications. It focuses on emphasizing MCI’s ability to offer reliable, large-scale solutions for businesses looking to enhance their communication systems. The ad uses a straightforward approach, detailing the benefits of MCI’s services while positioning them […]
IBM | IBM Typewriters Super Bowl Commercial ’86
IBM’s “IBM Typewriters” ad from the 1986 Super Bowl is a vintage gem of B2B advertising, designed to showcase IBM’s dominance in the typewriter market. The commercial uses humor and an exaggerated scenario to highlight the reliability and speed of IBM’s typewriters compared to the competition. The Formula (That Works at Any Budget) Exaggeration = […]
AT&T | Family Business
AT&T’s “Family Business” commercial showcases how their communication services can help streamline family connections while highlighting the sometimes-chaotic yet lovable dynamics of a family business. Through humor and relatable situations, AT&T positions itself as the reliable backbone for both personal and professional communication needs. The Formula (That Works at Any Budget) Relatable Family Dynamics = […]
Oracle | Oracle Commercial
Oracle’s “Oracle Commercial” introduces the power of its cutting-edge technology through a series of slick, fast-paced visuals that position Oracle as the solution to solving the most complex business challenges. The commercial emphasizes Oracle’s role as the go-to solution for businesses looking to scale, innovate, and leverage data to drive better decision-making in today’s digital-first […]
IBM | Commercial
IBM’s commercial dives into the power of innovation and how technology can transform industries. The ad presents IBM’s solutions as the catalyst for change, driving businesses to move from traditional methods to cutting-edge technologies that fuel progress and growth. The Formula (That Works at Any Budget): Elevating Innovation = Instant Interest – By positioning IBM’s […]
IBM | Keep It Simple
Long live the golden era of classic IBM commercials—when B2B marketing understood that humor was the key to memorability. In a time when ad space was too valuable to waste, IBM nailed the formula: Make them laugh, and they’ll remember you. This ad plunges us straight into an IT nightmare—layers of jargon, escalating troubleshooting, and […]
Service Now | Put AI to Work for People
ServiceNow’s ad “Put AI to Work for People” dives into the transformative power of AI in business, showcasing how their platform uses AI to automate workflows, make smarter decisions, and ultimately improve customer and employee experiences. The commercial presents a world where AI is an ally, helping businesses grow without the friction and challenges often […]
UKG | Time of Your Life
UKG’s “Time of Your Life” ad uses a mix of humor and emotional appeal to emphasize the importance of work-life balance and the role UKG’s workforce management solutions play in achieving it. The ad focuses on the idea that managing time effectively leads to better employee satisfaction, productivity, and overall happiness at work. The Formula […]
DHL | Studio to Atelier, grow your business with DHL.
DHL’s “Studio to Atelier” ad takes viewers on a journey of a business owner growing from a small studio operation into a thriving global enterprise. The ad emphasizes how DHL supports this transformation by offering streamlined logistics solutions that allow businesses to expand and thrive, no matter where they are in the world. It’s a […]
WINN.AI | The Sales Painkiller
WINN.AI’s “The Sales Painkiller” takes a hilarious approach to the daily struggles of sales teams, showing how traditional CRM systems feel like an unbearable headache. By exaggerating the pain of manual data entry and clunky processes, the ad positions WINN.AI as the ultimate remedy—an effortless, no-typing CRM that lets sales teams focus on closing deals […]
Zoom | Zoom Contact Center: For when your customers’ plans don’t go as planned
Discover how Zoom creatively tackled Business & Work in their latest video Zoom Contact Center: For when your customers’ plans don’t go as planned within the IT Services and IT Consulting industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Zendesk | Magical customer experiences
Discover how Zendesk creatively tackled Business & Work in their latest video Magical customer experiences, powered by Zendesk within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
WalkMe | Software just wants to see you happy.
Discover how WalkMe creatively tackled Business & Work in their latest video Software just wants to see you happy. within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Vonage | Re-engage with customers on their favorite channel
Discover how Vonage creatively tackled Productivity in their latest video Re-engage with customers on their favorite channel within the IT Services and IT Consulting industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Vimeo | Vimeo One Take Editing with AI
Discover how Vimeo creatively tackled Business & Work in their latest video Vimeo One Take Editing with AI within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Siemens | Transform the everyday
Discover how Siemens creatively tackled Technology in their latest video “Transform the Everyday” within the Technology and Information industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Universe | You Can Make a Website From Your Phone – Isn’t That Marvelous?
Discover how Universe creatively tackled Productivity & Utilities in their latest video You Can Make a Website From Your Phone – Isn’t That Marvelous? within the Technology, Information and Internet industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
EXN & Thales | Perfect Match
Discover how Thales creatively tackled Business & Work in their latest video Exclusive Networks and Thales: Match Made In Heaven within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
SurveyMonkey | Ask. Listen. Act. ❘ Giancarlo Esposito
Discover how Survey Monkey creatively tackled Business & Work in their latest video Ask. Listen. Act. ❘ Giancarlo Esposito and SurveyMonkey within the Market Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Superside | Expand Your Design Capacity
Discover how Superside creatively tackled Business & Work in their latest video Expand Your Design Capacity With Superside within the Design Services industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Squarespace | Make A Website To Sell Anything
Discover how Squarespace creatively tackled Business & Work in their latest video Make A Website To Sell Anything | Squarespace within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Splunk | Cloud Fact: Splunk Takes the Turbulence Out of Your Cloud Journey
Discover how Splunk creatively tackled Business & Work in their latest video Cloud Fact: Splunk Takes the Turbulence Out of Your Cloud Journey within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Sopro | We love our clients
Discover how Sopro creatively tackled Marketing in their latest video Sopro – We Love Our Clients within the Marketing Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Slingshot Biosciences | Time to Take Control
Discover how Slingshot Biosciences creatively tackled Productivity in their latest video Time to Take Control within the Biotechnology Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Sinch | The Customer Communications Cloud
Discover how Sinch creatively tackled Social Networking in their latest video We are Sinch: the Customer Communications Cloud within the IT Services and IT Consulting industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Simply Business | You name it. We insure it.
Discover how Simply Business creatively tackled Insurance in their latest video Simply Business TV advert 2022: You name it. We insure it. within the Insurance industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Similarweb | Grow Your Traffic and Win Your Market
Discover how Similarweb creatively tackled Business & Work in their latest video Grow Your Traffic and Win Your Market With Similarweb within the Market Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Santander UK | Seen on TV | CCB | Connections
Discover how Santander creatively tackled Finance in their latest video Seen on TV within the Banking industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Salesforce | “The March” – Team Earth with Matthew McConaughey
Discover how Salesforce creatively tackled Business & Work in their latest video “The March” :60 | Join Salesforce x Matthew McConaughey on Team Earth | Salesforce within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Roland DG | Introducing Roland DG
Discover how Roland DG EMEA creatively tackled Manufacturing in their latest video Introducing Roland DG within the Computers and Electronics Manufacturing industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Rippling.com | Work Magic
Discover how Rippling creatively tackled Business & Work in their latest video Work Magic | Rippling.com within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
