Snowflake Inc. | The Story Behind The Founders Of Snowflake
This video tells the Snowflake origin story through the friendship and technical brilliance of its founders, Benoit and Thierry. It opens like a whimsical fairytale, with baby photos and scenes of France. As the pair grow up, we see their bond deepen through a shared love of computer science and data. When Benoit gets the […]
Billie x Adobe | Create What’s True to You
Billie Eilish partners with Adobe to show how she used Creative Cloud tools to shape her Happier Than Ever album and music video. We see Billie editing, directing, and building her vision step by step. Adobe then opens the door to fans, asking them to create original art using #BillieXAdobe. That fan art ends up […]
Bosch Global | Meet our Robotics Researchers at Bosch
The video opens in a robotics lab. A robotic arm tries to grab a cup—and spills it. A researcher yells, “No!!!” It’s a small fail, but it sets the tone: Bosch is solving real challenges in robotics. From there, the video cuts to researchers discussing their work. They talk about localization, SLAM, scene understanding, motion […]
Dropbox | My shot + Your illustration
A drummer plays in a studio—this is “My shot.” It cuts to abstract illustrations labeled “Your illustration.” Then we enter a Dropbox Paper doc titled Illustration Motion Studies. It includes multiple illustration drafts, collaborator comments, a Soundcloud link, and a YouTube embed of the drumming clip. As the video plays inside the doc, visuals from […]
Zendesk | Why Zendesk?
Jessie Prestige has a problem: the photo upload isn’t working on the MondoPics website. She submits a support ticket. On the other side, Zendesk support agent Jason Borden receives the ticket and begins typing a reply—but then switches to live chat. Jessie joins the chat and admits she doesn’t know her browser version. Jason responds […]
G Suite x Squarespace | Present: Girlboss
Sophia Amoruso, founder of Girlboss, narrates her journey from drifting and hustling to becoming a successful entrepreneur. The video flashes between past and present: hitchhiking, packaging vintage items, and eventually launching her own website. She gives advice throughout:“Make sure people see the value and beauty in what you’re selling.”“You got to dream big.”“Figure out what […]
Volvo Trucks | The Epic Split feat. Van Damme
Volvo Trucks stages a bold stunt: Jean-Claude Van Damme performs a slow-motion split between two reversing trucks. Set to Enya’s Only Time, the ad is filmed in one take at sunrise on an empty runway. It highlights the stability and precision of Volvo’s dynamic steering system with poetic drama and technical control. The Formula (That […]
General Electric | What Matters
GE’s “What Matters” campaign aired during the 2018 Winter Olympics and tells a simple truth: technology matters, but people matter more. Through short vignettes—from a boy finishing homework to a grandmother making it to a school play—the ad shows how GE’s work in healthcare, aviation, and energy quietly powers meaningful moments in daily life. The […]
HubSpot CRM | ‘A Smooth CRM for Rough Seas’
Kathryn Hahn stars as the pirate CEO of a high-seas business in HubSpot’s “A Smooth CRM for Rough Seas.” Set aboard a fully crewed ship, the ad uses a nautical metaphor to show how chaotic customer relationships can feel without the right tools. But with HubSpot CRM, even the most turbulent waters become smooth sailing. […]
Canva | What Will You Design Today?
Canva’s “What Will You Design Today?” ad highlights real people using Canva to turn their ideas into reality. From small business owners to activists, users show how Canva’s simple design tools help anyone create high-quality visuals—no design skills needed. The Formula (That Works at Any Budget) Real Users + Simple Tools = Broad Appeal The […]
WeTransfer | Presents: The Bunt Machine by Mac Premo
In this ad, artist Mac Premo builds a quirky machine designed to bunt baseballs. He constructs it from junk in his studio, narrating his creative process along the way. The video blends fast edits, sketches, failed test runs, and moments of humor. In the end, the machine delivers a single, soft bunt—awkward but satisfying. The […]
Trello | No matter what’s up next, plan it with Trello
The video shows a campsite with all the equipment and supplies hanging on strings and organized in detail. Each item corresponds to a Trello card displayed on screen, highlighting how every essential for the camp—from tents to food to “40 lbs of ice”—was carefully planned on Trello. The ad visually demonstrates how Trello helps organize […]
WordPress.com | Build Your World
The ad follows creators from different professions — a baker, a barber, a designer, a chef, a florist, and more — as they build websites using WordPress.com. Each scene shows them working on their craft and customizing their online presence. A voiceover talks about the power of building your world online, whether it’s a store, […]
Salesforce | Intro to Salesforce for Small Business
Small business owners struggle to manage sales, marketing, and customer contacts. The video shows how juggling multiple tools causes stress and missed opportunities. Salesforce steps in as an all-in-one platform. It helps users manage everything easily in one place. The Formula (That Works at Any Budget) Common Small Business Problems + Unified Software = Easy […]
Fiverr | Turn Nothing Into Something
Fiverr delivers a slick, stylized narrative that captures the emotional and practical journey of building something from scratch. We open on an empty room—literally nothing. From there, the video shows a startup founder transforming that nothing into a vibrant business, piece by piece, with the help of Fiverr freelancers. No words. No dialogue. Just dynamic […]
SAP | Swimming in HR problems?
SAP turns a corporate HR nightmare into a literal flood. The video opens on an overwhelmed HR leader sitting in a rapidly flooding office—paperwork floating, employees flailing, and a clear sense of drowning in disorganization. But at the center of it all, the HR lead remains calm, dry, and in control. Why? Because SAP’s human […]
SAP | Is finance in the hot seat?
SAP dramatizes the stress of finance with a literal office fire. The scene opens on a CFO calmly seated at her desk, sipping coffee, while the entire office erupts in flames behind her. Alarms blare, employees panic, and chaos reigns—except for her. Why? Because SAP has her covered. The ad uses fire as a metaphor […]
ClickUp | Are You Hitting A Wall-ter At Work?
In this ad, ClickUp personifies workplace frustration through a literal wall named Wall-ter. He’s a sarcastic, unhelpful, cinder block of an obstacle—both physically and metaphorically representing the blockers that teams face without the right productivity tools. The ad opens in a bland office where employees keep “hitting a wall”—only this time, it’s not a figure […]
Wix | Build a Professional Bookings Website
In this ad, Wix delivers a sharp, upbeat product demo that walks service professionals through how to create a bookings website—from adding services to syncing calendars. But here’s the twist: it’s not just functional. It’s fun. While the video focuses on clear UI walkthroughs and screen recordings, it also sprinkles in playful, fictional business names […]
Maersk | ‘Together, All The Way’
Maersk’s Together, All The Way is a cinematic portrayal of the company’s commitment to global connectivity. The ad follows the journey of a shipping container, illustrating the seamless integration of Maersk’s logistics services and the human stories intertwined with global trade. The Formula (That Works at Any Budget) Visual Storytelling = Emotional Engagement The ad […]
Maersk | Disconnected
In Disconnected, Maersk turns a logistics problem into a cinematic thriller. The ad follows four characters caught in a world where global supply chains stop making sense. Systems don’t talk to each other. Teams operate in silos. And no one can get a straight answer. It’s a metaphor for the fragmented nature of modern logistics. […]
Maersk | All the way
In this powerful ad, Maersk highlights its essential role in global logistics, showcasing the smooth movement of goods and how the company connects businesses across continents. The ad underscores Maersk’s commitment to both innovation and sustainability, with a clear message about the company’s ability to drive change in the logistics industry. The Formula (That Works […]
Mailchimp | Taking Stock | Original Series
In this original short-form comedy series, Mailchimp Presents offers a satirical glimpse into the world of stock photography. Taking Stock follows Hannah, a photographer navigating the absurdities of a quirky stock photo agency. The series delves into the challenges of creative work, highlighting the humorous and often bizarre scenarios that arise in the pursuit of […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Workato | Conducting Your Enterprise Symphony
In this ad, Workato transforms enterprise integration into a cinematic metaphor by comparing disconnected systems to a chaotic orchestra. The spot opens with a flustered conductor trying to manage an ensemble that’s completely out of sync—horns blaring off-beat, violins scraping dissonantly, and each section operating in isolation. It’s a sharp, visual dramatization of how misaligned […]
Salesforce | Personalize your Partners’ Experience
In this ad, Salesforce highlights how personalizing partner experiences can make a big difference. The story starts with a new partner entering the office. She’s quickly ignored, her name is forgotten, and she’s handed a generic stack of leads. Frustrated, she walks away. Salesforce steps in and transforms the experience by offering a tailored, personalized […]
Zendesk | The Zendesk AI Effect
In this ad, Zendesk showcases how their AI-powered customer service platform transforms the customer experience. The video highlights real-world examples of businesses leveraging Zendesk AI to enhance productivity, improve service quality, and achieve measurable business results. The Formula (That Works at Any Budget): Real-World Examples = Credible ImpactThe ad features authentic testimonials from businesses that […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
Squarespace | G Suite x Squarespace Present: Kombucha Dog
What happens when a kombucha brewer decides to use his product to help rescue dogs get adopted? You get Kombucha Dog: a real company with a real mission. This brand story is brought to life by Squarespace and G Suite, showing how sleek websites and integrated tools can fuel purpose-driven businesses. The Formula (That Works […]
WordPress.com | Build a website that can
WordPress.com’s ad is a punchy, fast-paced tribute to modern creators who are doing it all. From side hustlers to small businesses, it shows how WordPress can support whoever you are, whatever you do. With a mix of humor, speed, and creator energy, it positions WordPress not just as a website builder—but as a launchpad. The […]
Squarespace | 5 to 9 × Dolly Parton
Squarespace flips the script on the classic Dolly Parton anthem “9 to 5” with a bold, musical tribute to side hustlers, dreamers, and after-hours entrepreneurs. Set to a remixed version of “5 to 9,” this ad celebrates the creative energy people pour into their passions after the workday ends. Squarespace positions itself as the website […]
Orange | Trust Journey
In this emotionally rich and visually stunning spot, Orange France takes viewers on a literal and metaphorical journey of trust between a father and daughter, made possible through technology. What starts as a simple road trip unfolds into a deeper story of independence, safety, and digital connection—showing how Orange empowers people to move forward confidently […]
Squarespace | Sally’s Seashells × Zendaya
Zendaya stars in this modern twist on the classic tongue twister, “Sally sells seashells by the seashore,” reimagined as a story of entrepreneurial ambition powered by Squarespace. The ad traces Sally’s journey from beachside stand to e-commerce empire, all thanks to one thing: building her brand online. The Formula (That Works at Any Budget): Familiar […]
Microsoft | #OriginalByDesign × Kiana Clay
Microsoft’s #OriginalByDesign campaign profiles Kiana Clay—adaptive athlete, entrepreneur, and a force of resilience—showcasing how Microsoft technology helps her defy limits, design her path, and keep pushing forward. It’s a stirring portrait of purpose, passion, and empowerment through tech. The Formula (That Works at Any Budget): 1. Personal Storytelling = Deep Emotional EngagementThe ad zeroes in […]
Squarespace | Dream It × Idris Elba
Idris Elba returns in this poetic, visually rich ad that turns dreams into digital reality. With rhythm and flow, he walks us through abstract ambition—dreaming of launching something—and how Squarespace makes those dreams real with clean, professional websites built to elevate any idea. The Formula (That Works at Any Budget): Poetry + Star Power = […]
HP | “Chain Reaction” featuring Aaron Takahashi
HP’s “Chain Reaction” ad stars Aaron Takahashi, who finds himself caught in a series of increasingly ridiculous events after a simple printer malfunction. What starts as a minor inconvenience quickly spirals into an uncontrollable chain of chaos—leading to an absurd sequence of mishaps that humorously highlight the frustrations of office technology. The Formula (That Works […]
Apple | The Whole Working-from-Home Thing
Apple’s “The Whole Working-from-Home Thing” ad brings the reality of remote work to life through the eyes of a diverse cast of employees juggling family, pets, and Zoom meetings. From a cat walking across a keyboard to a toddler interrupting a virtual presentation, Apple shows how its products make the WFH experience more manageable—and even […]
Mailchimp | Now What, That’s What
Mailchimp’s “Now What, That’s What” ad tackles the all-too-familiar moment in business where you’ve just launched something… and then realize you have no clue what comes next. It’s a stylish, clever ride through the “messy middle” of marketing, offering Mailchimp as the clear next step when the excitement of launching fades into a fog of […]
Monday.com | for whatever you run
Monday.com’s latest ad takes a creative leap by portraying a business being run inside an orca. This imaginative setting underscores the platform’s versatility, emphasizing that no matter how unconventional or unique your business environment might be—even inside a giant marine mammal—Monday.com can adapt to your needs. The Formula (That Works at Any Budget): Unconventional Setting […]
SAP | When Business Works Together
SAP’s “When Business Works Together” ad focuses on the power of collaboration in business, showing how different organizations, when aligned and using the right tools, can achieve extraordinary results. The ad emphasizes SAP’s role in creating seamless connections across various functions, helping businesses achieve greater efficiency and success. The Formula (That Works at Any Budget): […]
UKG | Fairytale Workplace
UKG’s “Fairytale Workplace” ad takes a lighthearted approach to address workplace challenges by presenting a fantastical world where everything works perfectly — employees are always happy, tasks are completed effortlessly, and everyone works in perfect harmony. The ad contrasts this idyllic fantasy with the reality of many organizations, where things aren’t always so smooth, and […]
Squarespace | Launch It
In “Launch It,” Squarespace delivers a sleek, cinematic ode to entrepreneurs, creators, and dreamers who are ready to take their ideas live. With a dramatic tone and striking visuals, the ad positions Squarespace as the go-to launchpad for building your brand, business, or personal platform online. The Formula (That Works at Any Budget): High Stakes […]
Flux | a better way to make hardware
Flux’s ad showcases how their technology transforms hardware design and production. It targets engineers and product designers, highlighting how Flux simplifies and streamlines the process of creating and manufacturing hardware by leveraging modern tools and methodologies. The Formula (That Works at Any Budget): Clear Problem + Innovative Solution = Instant Connection – The ad starts […]
Square | Open Everywhere with Square
Square’s “Open Everywhere with Square” is a straightforward ad that captures the core of what Square is about: empowering businesses to sell anywhere, from brick-and-mortar to digital spaces. The ad isn’t just about the product’s features but highlights the freedom and flexibility it offers to small businesses striving to grow without geographical limits. The Formula […]
WeTransfer | Doubt. Create. Repeat.
WeTransfer’s film “Doubt. Create. Repeat.” isn’t a typical B2B ad—it’s a poetic manifesto. Stripped of product demos or punchlines, the spot dives deep into the raw, often messy emotional experience of creating. It acknowledges the self-doubt, the imposter syndrome, the creative block—and then gently reminds creators to keep going anyway. The Formula (That Works at […]
Apple | Escape from the office
Apple’s “Escape from the Office” is a cinematic, 9-minute comedy that feels more like a short film than a commercial—and that’s exactly the point. It follows a scrappy team of corporate misfits as they quit their soul-sucking jobs to build a startup, powered entirely by Apple’s business tools. It’s part heist film, part underdog story, […]
Intuit QuickBooks | Presents: The New Business Dilemma
QuickBooks brings a fresh perspective to the struggles of new business owners in their ad, The New Business Dilemma. With a clever mix of wit and relatability, this ad highlights the often-overlooked complexities of entrepreneurship, while positioning QuickBooks as the seamless solution to those overwhelming “what now?” moments. The Formula (That Works at Any Budget): […]
Resilience | “The Argument”
In “The Argument,” Resilience takes us into the world of a heated workplace discussion where everything goes wrong—thanks to the chaos that ensues when people stop listening. The ad showcases how failing to address challenges head-on can create unnecessary confusion. Resilience offers a solution that helps organizations steer clear of these miscommunications and stay focused […]
Alibaba.com | Will Meets Way
Alibaba.com’s “Will Meets Way” is an emotional, cinematic tribute to the resilience of entrepreneurs. Through real-world business owners from around the globe, the spot tells the story of how grit, creativity, and determination meet the right tools (aka Alibaba.com) to turn big dreams into scalable businesses. It’s not a joke-heavy B2B ad—but it’s proof that […]
Amazon Business | Leo’s Inventions – Smart Business Buying
Amazon Business delivers a charming blend of humor and absurdity in this ad, featuring Leo, a self-proclaimed inventor who thinks innovation means overcomplicating everything. While Leo designs comically unnecessary contraptions, Amazon Business proves that smart business buying doesn’t have to be complicated—just streamlined, efficient, and hassle-free. The Formula (That Works at Any Budget): Over-Complication = […]
