Squarespace | Goth

The ad opens in a dull, lifeless gray office. Employees sit in silence, drained of color and energy. Among them is a young woman with a goth aesthetic—creative, restless, and clearly out of place. She opens Squarespace and begins building a site for her passion project: Goth Styling. As she types “goth” into the domain […]

Squarespace | Ohm

A calm, guru-like man sets out to find the perfect domain name for his wellness retreat. As he types on his laptop, his leather armchair suddenly comes alive—rocketing through city streets, crashing through forests, and soaring up green hills in a surreal, chaotic journey. Each time he tries to register his dream domain, “ohmmmmmm.com,” it’s […]

Zapier | Rebel against the backlog with AI orchestration

A woman recounts how she once pitched “Zapier AI Orchestration” to her skeptical CEO. In a flashback, her IT colleague explains how Zapier used AI to cut their support ticket backlog by 50%—“in minutes, not weeks”—without hiring more people. The idea succeeds beyond expectations. The ad ends back in the present, where the once-dismissive CEO […]

Zapier | Put AI to work on real work with Zapier’s AI orchestration

A young woman in an elevator tells her boss about a brilliant idea she had. We flash back to her at her desk, pitching “Zapier AI Orchestration” to a skeptical coworker. She explains that Zapier connects AI to all their existing apps—like Salesforce and OpenAI—to automate workflows “in minutes, not weeks.” The idea spreads quickly, […]

Basis Technologies | Seamless

A woman in a sleek, retro setting explains that running an ad agency “used to be all-consuming.” We flash back to a man desperately hammering away on a typewriter by the pool, interrupted mid-sunbathe by a bellhop delivering a rotary phone. The chaos of old-school agency life plays out in glamorous surroundings—poolside panic, nonstop calls, […]

AT&T | SLEEP WITH RAIN

Rainn Wilson stars as the eccentric Founder & CEO of a startup called “Sleep with Rainn.” His company’s big idea? A smart pillow that plays his soothing voice to help people fall asleep. His team—a chaotic ensemble of his former The Office co-stars—fumbles through an increasingly disastrous product launch day. From botched shipments to security […]

Notion | A History of Notes

The spot opens with a montage of famous historical paintings—Raphael’s The School of Athens, the signing of the Declaration of Independence, and more. Each scene highlights great minds of history struggling to take notes. A title card declares: “Note-taking has always been… stressful.” The ad then asks, “What if there was a better way?” We […]

Asana | Medieval Solutions

A knight in full armor stomps through a modern office. He struggles to type on a keyboard with his gauntlets, growing more frustrated by the second. His coworker mutters, “Not again,” as the knight erupts in rage, screaming in archaic English before drawing his sword and smashing his computer monitor. The screen cuts to the […]

PortPro Tech | Your prescription for a healthier drayage operation

A group of exhausted logistics professionals sit in a therapy circle with “Dr. Dray, Trucking Logistics Therapist.” Each confesses their industry-specific nightmares: endless “Where’s my container?” calls, running blind with no visibility, and the cash flow pain of manual invoicing. Dr. Dray listens patiently, then reveals the diagnosis: Outdated Drayage Transportation Management System Syndrome (O.D.T.M.S.S.). […]

FedEx | Get your ducks in a row

A frazzled woman runs into FedEx Office, chased by a flock of ducks. She explains she’s overwhelmed preparing for her boutique’s grand opening. The employee, Alex, calmly finishes her sentence: “…ducks in a row?” He then shows how FedEx Office can help with printing, signage, branded merch, and shipping. Relieved, she finally packs her ducks […]

FedEx | Watch

A businessman in a meeting tries to assert dominance by flaunting his “big, shiny, really big watch.” He stretches and poses to make sure it gets noticed. The narrator calls it a “classic corporate power move.” But his colleague, unimpressed, quietly works on his laptop using the FedEx platform to control his supply chain. The […]

FedEx | Long Pause

Two employees stand nervously while their boss deploys “The Long Pause”—a classic intimidation tactic. A narrator quickly cuts it down, explaining that the real power move is staying ahead of global trade changes with smart tools. One employee then presents the FedEx platform on a tablet, showing that true power comes from competence, not ego. […]

FedEx | Late to Meeting

A woman struts into a meeting late—a narrator calls it a “classic corporate power move.” The ad immediately pivots, revealing the real power move: using FedEx’s predictive modeling to stop supply chain issues before they happen. The ad reframes business power as competence, not posturing, and ends with the tagline: “The New Power Move℠.” The […]

FedEx | Eye Contact

A wide-eyed, awkward businessman tries a series of “old school power moves” to appear dominant—like unblinking eye contact and overly familiar greetings. Each attempt backfires, making him look more creepy than confident. His antics are contrasted with Liz, a calm and competent colleague. When he panics over a complex customs issue, Liz has already solved […]

FedEx | The Real Power Move

We see a montage of “corporate power moves”: a man locking eyes in an overlong handshake, a woman arriving late on purpose, a founder in a hoodie at a boardroom table, and even a CEO holding a meeting in a steam room. Then comes the twist—the narrator reveals the real power move: using FedEx to […]

Basis Technologies | Welcome to the New Golden Age of Advertising

Set in a stylish, retro ad agency, an executive explains that the glamorous ideal of her industry is a myth. The reality is a mess of “wildly inefficient processes” and manual spreadsheets burning out her team. After introducing Basis, she tosses the old files as the office transforms. Basis is presented as a central operating […]

Skedda | Book Any Space in the Modern Workplace

Sam arrives at a busy office only to find his favorite desk already taken. What follows is a silent, dramatic standoff with his coworker, ending when she smugly holds up a sign that reads, “I GOT HERE FIRST.” Defeated, Sam leaves. The ad then introduces Skedda. With the platform, Sam can book a desk from […]

Zendesk | Zendesk Apps Promo

Three departments—Sales, Support, and Engineering—try to help a single customer. A sales rep needs quick information to close a deal, but the request gets trapped in a maze of silos. Sales can’t get a straight answer from Support, Support can’t get a simple fix from Engineering, and the whole thing collapses into jargon, mismatched account […]

Zendesk | Sh*t Support Agents Say

A support agent in a headset rattles off an endless stream of clichés customers have heard a thousand times: “Have you tried turning it off and on again?” … “Can I put you on hold for just a sec?” … “I’d feel the exact same way if I was in your shoes.” He recites them […]

ClickUp | Declaration

The Founding Fathers gather on July 4th, 1776, to finalize the Declaration of Independence—only to realize they’ve lost the latest version. Chaos erupts. Petty arguments fly, complete with 18th-century insults, as the room descends into disorder. Just as the moment teeters on collapse, Thomas Jefferson calmly opens a laptop. The Declaration is neatly organized in […]

Apple | Writing Tools

Warren, a weary office worker, struggles to draft an important email to his boss. His message is clumsy and loaded with awkward slang like “zhuzhing” and “big enchilada.” With a single tap of Apple Intelligence “Writing Tools” on his iPhone, the draft instantly transforms into a polished, professional email. His boss reads it and looks […]

Snowflake Inc | Secret AI Agent

A CEO demands his dev team “whip up” a working AI agent in just three hours for a board meeting. Knowing it’s impossible, the team decides to fake it. They cram into a supply closet, with one dev eavesdropping through a vent and relaying the board’s questions while the others type answers on a laptop. […]

Snowflake Inc. | Quick Numbers

Data analyst Eva sees a Slack message she dreads: “PHIL – INCOMING!!!!!!” Phil from marketing is on his way for “quick numbers.” To avoid him, she stages a full-blown escape. She darts through the office like a secret agent, crawls through vents, and ends up stuck in a vending machine—all while her coworkers carry on […]

Copado | A Fable of Collaboration Catastrophes

A creative team tries to recreate Leonardo’s “Vitruvian Man,” but without a shared process their collaboration collapses. They draw over each other’s lines, talk past one another, and turn the whiteboard into a messy tangle. The narrator frames this as life before Copado. Once Copado is introduced, the chaos snaps into alignment: the scribbles resolve […]

Copado | A Fable of No Visibility or Traceability

A man introduces his Salesforce release manager, Leila—who’s trying to work while wearing a sleep mask with cartoon eyes on it. She fumbles around her desk, misses her mouse, and can’t answer her boss’s questions about a project launch. “Sometimes it feels like she’s flying blind,” he explains. He hands her Copado. The mask comes […]

Hiver | Poor cross team collaboration

Detective Red Undant returns to solve another “customer service crime.” This time, the culprit is bad cross-team collaboration. As he narrates, chaos erupts in the background: a frustrated customer wrestles a support agent for control of a binder, symbolizing siloed teams and lost communication. The detective stays calm. He explains how Hiver integrates with tools […]

Hiver | Case of the Missing Email

A trench-coated detective named Detective Red Undant walks into a chaotic office “crime scene.” The crime? A customer email has gone missing, swallowed by an endless trail of CCs and forwards. He interrogates frazzled employees, piecing together the timeline like a classic whodunit. Each handoff makes the story messier until the truth is clear: the […]

Reckon | All for Small

Inside a bustling bakery, a man receives a massive order—a dream come true for any small business. But instead of celebrating, he spirals into panic. Not about the baking, but about the mountain of admin tasks it will unleash: payroll, invoicing, and cash flow. His anxiety explodes into a chaotic, Broadway-style musical number. Covered in […]

NinjaOne | Suffering from IT misery?

A man with a mustache starts his day like normal—until a dramatic Breaking News alert interrupts, announcing the “IT Misery Index” is in full meltdown. Instantly, his world spirals into chaos. He’s bombarded with urgent texts, frantic alerts, and desperate help requests. Meanwhile, the scene shifts to a calm, cheerful coworker in an elevator. When […]

Crazy Domains | Bring Your Website Live in Minutes with .au Direct

Jack, the owner of Jack’s Pies, is busy serving customers when he takes a phone call. The caller asks how to order online. Jack awkwardly admits he doesn’t have a website and suggests ordering through his social media instead. The customer is unimpressed. A blunt, deadpan voiceover cuts in: “That’s a bad look.” The ad […]

Crazy Domains | It’s Simple, Local and Memorable

Jack, the proud owner of Jack’s Pies, launches a social media livestream to promote his business. But there’s a problem: his domain name is a mouthful—jacks.handcraftedpies1980… He stumbles, stammers, and eventually gives up mid-pitch, visibly flustered. The ad then reveals the solution: Crazy Domains. With a short, memorable .au domain, Jack’s business transforms. The livestream […]

SeekOut | Stay ready for what’s next.

A recruiter is split into two identical versions of himself, each tasked with filling the same role under pressure. One searches internal talent, the other external candidates. Both quickly drown in paperwork, getting nowhere fast. As frantic messages pour in from the team, a calm narrator cuts in. The recruiters, now wearing tinfoil hats, confess […]

Goldcast | Mindshare Marketing: Stop Sliming. Start Shining.

A woman is relaxing on her couch when she’s suddenly interrupted by a pushy salesman—literally drenched in green slime. He knows her personal details, spams her with intrusive pop-ups, and even blasts a megaphone in her face as she tries to ignore him. Then a senior executive steps in, explaining that this kind of sales […]

Amazon Business | The Castle of the Cat

In feudal Japan, a massive construction project is falling apart. Workers strain with primitive tools, ropes snap, and panic spreads across the site. The foreman rushes to the Shogun to report that they are behind schedule. The Shogun, calm and composed with his pet cat in his arms, pulls out a smartphone. Quoting the proverb […]

Salesforce | The Handoff

A woman sits down for a date with a man who speaks like a stiff, automated chatbot. When she casually mentions her love of hair metal, he stares blankly before awkwardly “handing off” the conversation to someone new: Randy, an absurd 80s rock star stereotype. Instead of improving things, Randy makes everything worse. He’s loud, […]

Umault | Marketing Pants

Inside a dull, lifeless office populated entirely by anthropomorphic animals, a marketing team is at rock bottom. Their budget is gone, SEO rankings are crashing, and leads have completely dried up. Just when despair seems total, a pair of magical, sparkly pink pants descends from the ceiling. The animals slip them on, and the office […]

Superside | Find Your Perfect Creative Partner

The ad is staged as a retro TV dating game show called “Find Your Creative Partner.” A Director of Marketing is the contestant, tasked with finding help for a surprise, last-minute design project. She presents the challenge to three contestants: a traditional creative agency, an overworked internal creative team, and Superside, represented by a glowing […]

Webflow | The naysayer

A developer sits at his desk late at night, surrounded by glowing screens of code. On the phone with an unseen client or marketer, he looks exhausted as he repeats the same word over and over: “No… no… no way… nope… no.” The moment perfectly captures creative ambition running headfirst into technical limitations. Finally, an […]

Webflow | Post-launch revisionist

A boss sits in a meeting, praising his team for launching a new website. But then he drops the nightmare request: he had a dream the site could be “better.” Without offering clear feedback, he casually asks the team to implement his vague, dream-inspired changes—and to have something ready by tomorrow. Completely oblivious, he finishes […]

Webflow | Code conversationalist

A developer is working late, surrounded by glowing screens of code. An unseen colleague casually asks him to “update a rollover” (a hover effect). Instead of giving a simple answer, he rattles off two impossibly long strings of CSS code, asking which one they mean. The scene cuts off before the question can be answered. […]

FreshBooks | Would You Rather?

A man drowns in accounting paperwork at the office. When a coworker asks what he’s doing, he vents: “I’d rather get a rectal exam from a hairy little honey badger.” His wish is granted. Suddenly, he’s in a nightmarish doctor’s office, where a sinister figure in a honey badger mask prepares for the exam. Just […]

GoDaddy | Airo® Can – Kids Cuts

A stylist at a quirky children’s salon explains that she used to be too busy with admin to handle “cases like these”—a waiting room packed with kids sporting hilariously awful home haircuts. Now, with GoDaddy Airo automatically building her website and managing appointments, she can focus on fixing the damage caused by parents who “learned […]

Hootsuite | Harmony Through Hootsuite

A man strolls through the office and is stunned to see his coworker levitating in a serene, cross-legged meditation pose. Curious, he asks how she’s doing it. Calmly, she lists off the Hootsuite features that made her workload vanish—social inbox, collaboration tools, AI post suggestions—explaining that with Hootsuite, she’s achieved “true harmony.” Still baffled, the […]

Hootsuite | Social-first AI for social teams

A marketer asks his AI assistant, “Rewind AI,” why a competitor is trending on social media. Instead of a quick answer, he’s transported into a 90s-style video rental store. A cheerful clerk hands him the “insight” on a VHS tape. When she tries to play it, the VCR chews it up—magnetic ribbon spewing everywhere. A […]

Air | Couples Therapy for Creatives

A couple sits in a therapist’s office, locked in a heated argument. At first, it sounds like a messy personal dispute—but the twist quickly reveals they’re creative partners. Their “relationship problems” are actually about a chaotic workflow, terrible file naming conventions, and control issues. The woman declares she wants to “open up the relationship.” The […]

Contentsquare | Make Sense of customer behavior

A mustachioed professional sits across from a mystical fortune teller, hoping to unlock the secrets of his customers. A voiceover teases: “Wouldn’t your job be easier if you could just sense what your customers wanted?” The fortune teller attempts a reading, but instead, the man is swept into a surreal, Indiana Jones–style quest through a […]

Contentsquare | Sense reveals what customers really want

A modern professional is working on her laptop—but instead of an office, she’s stuck in a chaotic old-world marketplace. A manic snake-oil salesman jumps in, waving a bottle of “Customer Sense Oil” and promising it will fix her app engagement problems. She ignores him and turns to Contentsquare’s AI agent, Sense, which appears directly on […]

Lusha | Scared of Sales Quotas?

The story begins like a horror movie. A salesman sits alone in the dark, paralyzed with fear as a sinister whisper creeps into his ear: “Scared of missing your monthly sales quotas?” Just as the tension peaks, the atmosphere flips. Bright lights flood in, cheerful music plays, and the “villain” is revealed as nothing more […]

Wizer | Secure Code Training for Developers

A developer sits late at night, trapped in “Secure code training module 96,” staring down a soul-crushing 20-hour timer. Suddenly, a Morpheus-inspired mentor appears, offering a better way. He plugs the developer into Wizer, launching a Matrix-style sequence where training is downloaded straight into his brain. The developer wakes up transformed, proclaiming: “I know code […]

Superside | This Designer Is Dead Tired

Two detectives arrive at what looks like a murder scene. On the floor lies a young graphic designer, collapsed from sheer exhaustion. The detectives quickly determine the “cause of death” isn’t foul play but overwork and malnourishment. One detective mutters, “They should have used Superside.” When his partner asks what that means, he explains Superside’s […]

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