Deel | HR, IT, and Payroll in One Place
The ad begins in a cramped, outdated 1970s-style office. Three workers represent HR, IT, and Payroll. Everything feels slow, manual, and disconnected. They click a simple action: “Create contract” and “Place order.” Immediately, the world transforms. The HR manager becomes a cowboy riding a giant flying contract across a desert. The IT manager relaxes in […]
Brex | Things just got real AF.
A cinematic boardroom dinner sets the tone. Two business leaders sit at opposite ends of a long table. The conversation is styled like a prestige drama. They discuss a $5.15B acquisition involving Brex and Capital One. The dialogue moves fast. Stock structure. IPO strategy. Scaling potential. The woman lists major companies using Brex, including TikTok […]
Brex | Keep Growing
A founder’s life plays out in a fast-paced montage. Everything revolves around a 5:00 AM alarm clock. We see him working alone in a messy office. Then growing. Then raising $3M in funding. Throughout the journey, Brex is always present. He tracks cash, books flights, pays vendors, and sets card limits—all in one place. Even […]
Brex | Companies spend smarter and move faster
A CFO sits in a modern office. He explains his job is to control company spending. But he can’t be everywhere at once. The scene cuts to a sales team at a high-end dinner. They are closing a deal. As they pay, digital overlays appear on the Brex card. Expense rules are applied instantly. The […]
Reckon | like an accountant in your pocket II
A café worker is inside a laundromat when a tiny, suit-wearing accountant suddenly emerges from her laundry basket. He’s covered in shredded tissue pieces and immediately starts pitching Reckon’s “fair” pricing model—flat rates, no hidden fees, and flexible plans that can be changed anytime. The moment escalates when the laundromat owner spots the mess, holds […]
Reckon | Like an accountant in your pocket!
A landscaper removes his work jacket. A tiny accountant pops out of his pocket. The man looks shocked. The miniature accountant introduces himself as Reckon. He explains key features like unlimited invoicing, payroll, and checking profit and loss on the go. The landscaper asks if he can grant wishes. The accountant says no, but then […]
Reckon One | Accounting software perfect for small businesses
A man tries to pitch Reckon One in under 30 seconds. As he speaks, stagehands rapidly change his outfits and the set around him. He transforms from a bartender to a chef, then a construction worker, a barber, and finally a magician. He explains that most businesses only use a small part of their accounting […]
Justworks | What All-In-One HR Looks Like
Justworks shows exactly what all-in-one HR looks like — benefits, payroll, onboarding and compliance handled seamlessly in one platform. A clean, confident 33-second B2B product explainer.
QuickBooks | Get Yours with Danny de Vito
Danny DeVito appears in a bright blue tracksuit and neon green glasses. He plays a high-energy business coach for a gym trainer named Jody. He reminds her that she didn’t get a degree in taxation. Her job is building bodies, not studying tax code. As Jody trains clients, DeVito follows her around the gym. He […]
Anaplan, Inc. | Finance Analyst
A narrator contrasts two finance departments. First, we see “their” team. They work late into the night in a dim office. Spreadsheets stack up. Coffee goes cold. The environment feels tense and reactive. Then we meet “this” team, powered by Anaplan. The lighting is bright. The workspace is calm and organized. When a senior manager […]
Base44 | “It’s App to You”
Nina sits in an open-plan office and casually announces that she has built a budgeting app. Her colleagues are stunned. One immediately says it is impossible because “Nina can’t code.” Instead of arguing, Nina demonstrates the platform. She types a simple text prompt requesting “financial reports.” Instantly, the system generates a polished, visual dashboard. The […]
Ramp | Complete the mission in a faction of the time
A stressed businessman sprints through a dark parking garage to meet a mysterious operative in sunglasses. He is panicked. He needs more time to close the books. The operative calmly explains that he does not need more time. He needs more of himself. The trunk of a car opens to reveal a high-tech “Accounting Agent.” […]
Ramp | Multiply What’s Possible
An accountant, played by Brian Baumgartner from The Office, sits buried under a mountain of paper receipts and spreadsheets. The office feels cramped and chaotic. He looks overwhelmed. He discovers Ramp and clicks “Get Started.” Immediately, something changes. He is multiplied. Dozens of clones appear across the office. One scans receipts with a phone. Another […]
Asignet | top tech companies save millions each year with Expense Management.
An enthusiastic employee walks her skeptical colleague through Asignet’s AI-powered invoice verification tool. She highlights a small discrepancy first. A contractor has been overcharging by 40 cents per unit. Then she uncovers something bigger. The company has been paying for a former employee’s cell phone plan for three years after he left. With one click, […]
Rippling | Tim Robinson: I have to be paid?
A menacing businessman, played by Tim Robinson, delivers a dark, cinematic monologue that feels ripped from a prestige revenge thriller. The tone is intense. The stakes feel high. Then the performance abruptly stops. He pulls his manager aside, drops the villain act, and complains that he didn’t get paid this week. The manager explains the […]
Rippling | The Mastermind ft. Tim Robinson
A cinematic supervillain gathers his team to finally execute a long-awaited revenge plot. His secret weapon is revealed: Baby Breck, a pink, slimy monster. The plan immediately falls apart when the henchmen explain that Baby Breck hasn’t been onboarded yet—he’s still waiting for a laptop and health benefits. To make matters worse, the harness needed […]
Intuit TurboTax | Now Taxes is Done For You
In this B2B video ad example, a small business owner runs a futuristic food truck called Intergalactic Pizza. He’s visibly stressed, staring at an inbox full of unanswered tax questions. Unsure what qualifies as a deduction, he connects via video chat with a TurboTax expert who specializes in his industry. The expert confirms that not […]
Perk | Less This More That: The CFO’s Revelation
A CFO named Tom is scrambling to prepare final numbers for a board report. His screen fills with chaos: spreadsheets labeled Final, Final_v2, and Final_FINAL, alongside frantic chat messages debating mismatched totals and duplicate expenses. The pressure escalates as more notifications pile up. In parallel, another CFO, Joy, receives the same request. Instead of panic, […]
Perk | Breakthroughs…almost
Iconic historical figures are shown on the verge of world-changing breakthroughs—only to be derailed by mundane travel and expense admin. Isaac Newton is moments away from discovering gravity when a coachman interrupts him with a Horse and Groom bill. Marie Curie is seconds from discovering radium when an assistant drops a stack of invoices due […]
SAP Concur | Hair Cut
A small business manager calmly explains why efficiency matters. To save time, she cuts her own hair while mining cryptocurrency on a server rack and playing a game of chess against herself. She casually mentions that SAP Concur handles all her business finances, keeping expenses and invoices under control without slowing her down. The ad […]
SAP Concur | keeps you ahead of problems
A man wearing a black T-shirt with a warning icon represents the everyday “problems” of traditional expense management. He appears across offices and travel moments, quietly disrupting work. He scatters physical receipts with a fan, invades coworkers’ personal space to show disconnected systems, flips airport boards to “Cancelled,” and even steals a lobster tail from […]
Navan | Are you a strong CFO?
A CFO sits at his desk attempting to meditate, repeating the mantra, “I am a strong CFO.” A calm voiceover reassures him that he is in control of company travel expenses — until he breaks character and admits he’s completely overwhelmed. As he spirals, chaotic expense examples appear on screen: Sarah flying economy plus, Mikey […]
Navan | The Travel Platform That Makes Every Employee Happy
A business traveler is stuck using outdated, 1990s-style travel software. Everything is slow, frustrating, and tinted in dull green. He’s placed on a 40-minute customer support hold while his CFO grows increasingly stressed. In contrast, another traveler uses Navan. His experience is seamless across laptop, phone, and watch. While the first traveler is still waiting, […]
QuickBooks | Outdo it – Lily’s Catering
Inside a fast-paced professional kitchen, a chef stays focused on cooking while animated, glowing line-art characters quietly work in the background. These characters represent AI agents handling back-office tasks like tracking employee hours and preparing payroll. Notifications appear to confirm tasks are completed without interrupting her workflow. The voiceover refers to this invisible help as […]
SEON | Behind the Pain (Hide the Pain Harold) 2
The ad is framed as a therapy session with András Arató — the man behind the “Hide the Pain Harold” meme. He explains that thousands of fake online profiles using his face have pushed him into an identity crisis. Because of this, he can’t prove who he is to banks or holiday rental sites. His […]
SEON | Behind the Pain (Hide the Pain Harold) 1
The spot is framed as a behind-the-scenes interview with András Arató — the man behind the iconic “Hide the Pain Harold” meme. He tries to talk about his real achievements, but the off-screen director keeps interrupting, insisting he “do the meme face.” Harold then gets a notification for a limited-edition sneaker drop and rushes to […]
Zoho | To Build Anything That Truly Lasts, It Takes Time
The ad opens with sweeping shots of India—temples being carved stone by stone, rituals passed through generations, and artisans working with patience. Over these visuals, a calm voice repeats the phrase “it takes time.” The story then shifts into the modern world, showing technology, collaboration, and innovation. Zoho uses this contrast to make a clear […]
Chronosphere | Cut Log Data Costs By More Than 50%
A manager stands in a spotless, room next to a towering pile of wood logs. He asks about the cost of storing them. Suddenly, an engineer bursts out of the pile holding a single log, proudly announcing he found the one needed to fix a critical customer issue. The manager, relieved, asks for another employee, […]
Datarails | Get Sheet Done
A CFO looks straight into the camera and proudly announces, “I like getting sheet done.” From that moment on, the entire ad revolves around the running “sheet” pun—his “sheet,” his team’s “sheet,” and how Datarails helps him “keep his sheet together.” He explains that he used to spend hours fixing Excel mistakes and cleaning up […]
PayPal | Everywhere
A woman pays for her items in-store using PayPal on her phone. Standing behind her, Will Ferrell is stunned to discover that PayPal can be used for in-person payments. His shock turns into pure joy. What follows is a full-blown, surreal musical number. The store transforms into a colorful, high-energy performance as Will sings, “I […]
Melio Payments | Pay vendors within minutes with Melio
A pizza shop owner receives an invoice from a supplier—due today. The relaxed scene instantly transforms into a high-stakes action movie. A ticking clock starts. Dramatic music swells. The owner panics, realizing his standard online payment will take five business days, meaning it’ll be marked “LATE.” The tension builds until a voiceover asks: “Wanna be […]
Reckon | Payroll
A donut shop owner is working late, looking stressed as she struggles with payroll on her laptop. A voiceover introduces Reckon, and her expression immediately shifts from frustration to a confident smile as she says, “I’ve got this.” The ad then uses a slick split-screen format, showing the clean and simple Reckon software interface on […]
Square | Introducing Square Handheld
Set to a driving electronic beat, a sleek white Square handheld device passes seamlessly between employees across different modern businesses—a busy restaurant, a chic retail shop, and more. Each worker uses it effortlessly: taking orders tableside, checking inventory on the sales floor, and accepting tap-to-pay payments on the spot. The flowing handoff continues like a […]
Reckon | All for Small
Inside a bustling bakery, a man receives a massive order—a dream come true for any small business. But instead of celebrating, he spirals into panic. Not about the baking, but about the mountain of admin tasks it will unleash: payroll, invoicing, and cash flow. His anxiety explodes into a chaotic, Broadway-style musical number. Covered in […]
FreshBooks | Would You Rather?
A man drowns in accounting paperwork at the office. When a coworker asks what he’s doing, he vents: “I’d rather get a rectal exam from a hairy little honey badger.” His wish is granted. Suddenly, he’s in a nightmarish doctor’s office, where a sinister figure in a honey badger mask prepares for the exam. Just […]
Intuit QuickBooks | AI-powered tools + Your Passion = Growing Your Business
A creative designer’s dream comes true when she lands a huge contract. But the celebration quickly turns into chaos: invoices pile up, paperwork floods her desk, and financial stress takes over. She’s shown sweating, overwhelmed, and drowning in admin. At her breaking point, she turns to QuickBooks. Instantly, the software identifies overdue invoices and connects […]
Cloudbeds | Payments Weren’t Always a Breeze
The narrator introduces “Life before Cloudbeds.” At the hotel front desk, a receptionist tries—and fails—to process a guest’s payment. He fumbles through a card swiper, a manual imprinter, and a faulty mobile reader. Each attempt only adds more frustration. Finally, after realizing he billed the wrong number of nights, he tells the guest they’ll need […]
Paychex | SECURE Act 2.0 Tax Credits
Three small-business owners share a simple goal: do right by their teams. An office manager, a restaurant owner, and a woodworker explain how Paychex—already their payroll partner—helped them add retirement plans and take advantage of Secure Act 2.0 tax credits. The spot highlights Paychex as the #1 401(k) provider and reframes the brand as an […]
Briza | Briza in Action
Briza uses clean, minimalist 2D animation to tackle a big B2B challenge: the inefficiency of serving small business insurance clients. Through smart visual metaphors like a draining hourglass and a cityscape of businesses, it highlights how manual underwriting wastes time and resources. By showing a smooth digital workflow from application to payment, the video positions […]
Spendesk | The all-in-one company spending solution for modern finance teams
Spendesk turns the stress of financial admin into a cartoonish tidal wave of paperwork. Using a quirky, hand-drawn 2D animation style, the video shows a finance professional literally drowning in receipts and chasing runaway company cards. Then, Spendesk appears as a surfboard—transforming chaos into control. The result is a fun, energetic, and memorable ad that […]
Quickbook | Eggs
The scene opens in a chaotic diner where customers frantically eat eggs. A stressed waitress struggles to manage a kitchen overwhelmed with overdue invoices stamped “FINAL REMINDER.” Suddenly, giant, menacing roosters wearing “SUPPLIER” name tags terrorize the staff and customers. The tension builds until the scene abruptly shifts to a calm, clean diner. The waitress […]
Xero Accounting Software | Less time on accounting, more on what you love
The ad opens with a dramatic visual: a car driving on two wheels while a man tries to remove a tire using a power drill. Another person rides in the passenger seat, while a third tries to assist from the back—all while the vehicle is still in motion. A voiceover explains, “You are the mechanic […]
Xero Accounting Software | CashFlow
A construction worker finishes building a playground rocket and tells a colleague, “All done, Ash.” He then shows her Xero on his laptop, explaining that with Xero, he’s sorted his numbers and keeps his cash flow “flying.” He jumps onto a jackhammer that transforms into a flying machine. As he soars through the air, he […]
Xero Accounting Software | Freedom
Inside Sue’s Salon, a hairdresser finishes styling a client’s hair and casually mentions she’s “sorted my numbers too” with Xero. She then declares, “Now, I can take my business anywhere!” and crashes through the wall—flying off on her styling chair. Other business owners follow suit. A gym owner lifts off on a spin bike. A […]
Microsoft | Introduction to Microsoft Excel 1990
A man rushes through an office building, panicked about an unfinished spreadsheet just minutes before a big meeting. He hops into an elevator, where a calm colleague notices his distress. With no time to lose, the colleague opens Microsoft Excel on a laptop and shows off key features like AutoFill and AutoFormat. Within seconds, the […]
SAP | Business growing fast?
A businessman begins his day calmly at his desk. But as the voiceover talks about growth, his office slowly transforms into a chaotic jungle. The environment spirals out of control—plants burst through his laptop, oversized boxes drop from the sky, and he’s chased by exaggerated versions of customers and developers. He falls into a pit, […]
Rho | “The Father of Accounting”
The video opens in 1494 Italy. Luca Pacioli, known as the “Father of Accounting,” writes by candlelight with a quill. He explains the double-entry bookkeeping system—debits, credits, and the balance of assets and liabilities. But then he begins describing problems that sound surprisingly modern. He complains about broken spreadsheet formulas, clients who don’t understand accounting […]
Vividly | Escape Spreadsheet Hell
In this ad, Vividly takes a bold, theatrical approach to showcase the chaos of spreadsheet-driven trade promotion management. The video opens with a sinister narrator—set in a dimly lit office—speaking directly to the audience like a haunted guide through “spreadsheet hell.” He paints a vivid picture of the confusion, errors, and frustration marketers face every […]
Intuit Turbotax | The Dark Ad
In this ad, TurboTax uses a playful approach to address the common fears associated with tax filing. The commercial features a shadowy figure emerging from under the stairs in the middle of the night, symbolizing the apprehension many feel towards taxes. The message emphasizes that with TurboTax, there’s nothing to fear, highlighting the ease and […]
Spendesk | Smart Spend Management: The Key to Every Successful Mission
Spendesk goes full action-thriller mode with this cinematic spot that reimagines finance teams as covert operatives. The message? Behind every business success, there’s a stealthy, sharp spend management system. It’s finance, but make it Mission Impossible. The Formula (That Works at Any Budget): Spy-Movie Aesthetic = Instant IntrigueFrom the dramatic lighting to the tense soundtrack […]
