Square | Open Everywhere with Square

Square’s “Open Everywhere with Square” is a straightforward ad that captures the core of what Square is about: empowering businesses to sell anywhere, from brick-and-mortar to digital spaces. The ad isn’t just about the product’s features but highlights the freedom and flexibility it offers to small businesses striving to grow without geographical limits. The Formula […]

QuartrApp| Quartr Everywhere

Quartr’s “Quartr Everywhere” ad leans into absurdity to prove a point: you can use the app literally anywhere. Whether you’re at a board meeting, in the bath, or in the middle of a high-speed car chase (yes, really), Quartr brings investor insights to your fingertips—no excuses, no friction. The Formula (That Works at Any Budget): […]

Intuit QuickBooks | Presents: The New Business Dilemma

QuickBooks brings a fresh perspective to the struggles of new business owners in their ad, The New Business Dilemma. With a clever mix of wit and relatability, this ad highlights the often-overlooked complexities of entrepreneurship, while positioning QuickBooks as the seamless solution to those overwhelming “what now?” moments. The Formula (That Works at Any Budget): […]

HoneyBook | The One-Stop Shop for Your Business

HoneyBook’s ad ditches buzzwords and decks in favor of pure personality. Set in a colorful, fast-paced world of small business chaos, it shows just how many hats solopreneurs wear—and how much easier life becomes when everything runs through HoneyBook. Think of it as a 60-second stress spiral turned productivity fantasy. The Formula (That Works at […]

NerdWallet | Future You

In “Future You,” NerdWallet takes a simple financial planning benefit and gives it a wildly imaginative twist—your future self shows up to let you know just how much better life can be when you make smart money moves today. Whether it’s buying a home, starting a business, or just having peace of mind, this ad […]

Intuit Quickbooks | Celebrate the full picture of your business in one place

QuickBooks’ “Celebrate the Full Picture” ad ditches spreadsheets and stress in favor of a charming, colorful musical number about financial clarity. From payroll to expenses, invoicing to inventory, this is QuickBooks reintroducing itself as more than accounting software—it’s your business control center, with all the knobs, dials, and auto-syncs in one place. And yes—there’s singing. […]

FactSet | “Not Just the Facts” Part II

FactSet continues its tongue-in-cheek takedown of outdated financial analysis, proving that data without context is useless. The ad leans into dry, deadpan humor, contrasting old-school, robotic number crunching with FactSet’s ability to provide actionable insights, not just raw facts. The Formula (That Works at Any Budget): Deadpan Humor = Instant Differentiation – The delivery is […]

Gusto | If you had to choose… herding cats or building a benefits package?

Gusto takes a literal approach to a common workplace frustration, comparing the pain of managing employee benefits to the even more impossible task of herding cats. By leaning into absurdity—complete with a room full of uncooperative felines—the ad makes a clear, relatable point: HR tasks shouldn’t be this hard. The Formula (That Works at Any […]

Zoho | Excitement meets Zoho One

Zoho One’s ad leans into absurd humor and exaggerated enthusiasm to make business software—usually a dry topic—feel like the most exciting thing on the planet. The spot plays on over-the-top excitement, treating Zoho’s integrated business software suite like a life-changing revelation. The Formula (That Works at Any Budget): Exaggerated Reactions = Immediate Engagement – The […]

Simply Business | Simply Business TV advert 2024 | ‘Simply the Best’

Insurance ads tend to be, well… forgettable. But Simply Business flips the script with a feel-good, high-energy celebration of small business owners, all set to an undeniably catchy soundtrack. Instead of focusing on policies and paperwork, this ad puts the spotlight where it belongs—on the people who make businesses run. The Formula (That Works at […]

Modern Treasury | Move money easier, grow faster with Modern Treasury

Modern Treasury’s ad efficiently conveys the ease and speed of handling business payments and money transfers. By focusing on the core benefits of streamlining financial operations, the ad highlights the product’s simplicity and efficiency. The visuals reinforce how effortless it is to integrate and automate payments, allowing businesses to focus on growth rather than administrative […]

Workday | Rock Star – Super Bowl LVII Commercial 2023

Scene from Workday’s Big Game Spot: Rock Star, a top B2B video ad featuring humor and creativity

Discover how Workday creatively tackled Business & Work in their latest video Workday Big Game Spot: Rock Star within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Intuit QuickBooks | For the Hero Behind the Heroes

Discover how Intuit QuickBooks creatively tackled Business & Work in their latest video “For the Hero Behind the Heroes” within the Financial industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

FreshBooks | Would You Rather?

Discover how Freshbooks creatively tackled Business & Work in their latest video FreshBooks Presents: Would You Rather? within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

FloQast | Are Your Anxiety Animals Running Wild?

Discover how FloQast creatively tackled Business & Work in their latest video Are Your Anxiety Animals Running Wild? – Try FloQast Close within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

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