Snowflake Inc | BI vs. IT: The Struggle for Data Ends Now
Snowflake delivers a comedic battle royale where BI (Business Intelligence) and IT teams square off in a parody of old-school workplace rivalries. In a world where dashboards duel databases, the ad dramatizes a real business pain point: siloed data teams fighting instead of collaborating. Snowflake steps in as the peacekeeper, turning conflict into clarity. The […]
MailChimp | JailBlimp
Mailchimp’s JailBlimp is delightfully absurd, hilariously meta, and surprisingly strategic. It follows a bizarre narrative involving a mysterious blimp-shaped prison—yes, really—but it all circles back to a clear message: Mailchimp helps businesses escape the “marketing traps” they didn’t know they were in. The Formula (That Works at Any Budget): Absurdist Storytelling = Maximum MemorabilityFrom the […]
Squarespace | Make It with Idris Elba – “I Think Uh. I Should Uh.”
In this ad, Idris Elba faces something most of us know well: the hesitation that hits right before we start something new. As he stumbles through the words—“I think uh, I should uh…”—we see a familiar feeling play out on screen: overthinking. The solution? Squarespace. With a clean, confident aesthetic, the brand steps in as […]
HP | “Chain Reaction” featuring Aaron Takahashi
HP’s “Chain Reaction” ad stars Aaron Takahashi, who finds himself caught in a series of increasingly ridiculous events after a simple printer malfunction. What starts as a minor inconvenience quickly spirals into an uncontrollable chain of chaos—leading to an absurd sequence of mishaps that humorously highlight the frustrations of office technology. The Formula (That Works […]
Apple | The Whole Working-from-Home Thing
Apple’s “The Whole Working-from-Home Thing” ad brings the reality of remote work to life through the eyes of a diverse cast of employees juggling family, pets, and Zoom meetings. From a cat walking across a keyboard to a toddler interrupting a virtual presentation, Apple shows how its products make the WFH experience more manageable—and even […]
Zendesk | The Zendesk Sales Suite
Zendesk’s “Sales Suite” ad blends mock-serious corporate tone with sharp humor to poke fun at outdated, overcomplicated sales tech. It positions Zendesk as the refreshingly simple, human-centered alternative that understands how sales actually works—chaotic, emotional, and sometimes awkward. The Formula (That Works at Any Budget): Corporate Satire = Instant DifferentiationThe ad mimics the style of […]
Mailchimp | Now What, That’s What
Mailchimp’s “Now What, That’s What” ad tackles the all-too-familiar moment in business where you’ve just launched something… and then realize you have no clue what comes next. It’s a stylish, clever ride through the “messy middle” of marketing, offering Mailchimp as the clear next step when the excitement of launching fades into a fog of […]
Okta | That’s Not the Father
Okta flips daytime TV drama into IT comedy gold in this identity-first security spot. Set on a spoof of a Maury-style show, an emotional employee is shocked to discover—live on stage—that the man who logged into her system is not her actual coworker. Enter: the punchline, and the problem—your company’s security is only as strong […]
Trello | Feels Like Magic | Portal
Trello’s “Feels Like Magic” ad leans into a surreal, whimsical tone as it takes us through a productivity portal—literally. A woman opens a glowing wardrobe door and steps into a world where teams are aligned, work flows effortlessly, and nothing gets lost in translation. It’s a visual metaphor for how Trello simplifies project management across […]
Okta | “That’s My IT Guy.”
Okta’s ad spins the usually invisible world of IT into the spotlight—with a twist of spy drama. When a cyberattack threatens a company, one employee proudly proclaims, “That’s my IT guy!” as their identity security expert pulls off the ultimate digital rescue. It’s sleek, dramatic, and glorifies the unsung heroes of the digital age. The […]
Cloudwaremx | Work worth celebrating | The smarter way to workflow
Cloudwaremx’s ad is a punchy, fast-moving ride through the chaotic underbelly of business operations gone wrong—and the dramatic shift when workflow finally clicks. The tone? Snappy. The visuals? Sharp. The message? Work should feel like winning, not whack-a-mole with tasks. The Formula (That Works at Any Budget): Exaggerated Workplace Chaos = Immediate Pain Point RecognitionThe […]
Phonexa | The Startup
This ad from Phonexa leans all the way into startup clichés—with dramatic lighting, motivational quotes, and a hilariously self-serious founder who thinks he’s building the next big thing (spoiler: it’s socks). It’s a pitch-perfect parody that shines a light on overhyped startup culture while cleverly positioning Phonexa as the grown-up in the room. The Formula […]
Monday.com | Back to the office (or not)
This Monday.com ad captures the awkward limbo of hybrid work culture by following one employee’s very literal and very funny attempt to “return to the office.” As the camera follows her through parks, stairwells, and near-empty conference rooms, it becomes clear: the workplace isn’t one place anymore—and that’s exactly why Monday.com exists. The Formula (That […]
WalkMe | Employee Frustration can be Difficult to Diagnose
WalkMe’s ad takes a humorous and insightful approach to highlighting employee frustrations in the workplace. The ad features a comical “diagnosis” of a worker’s frustration with technology. The scenario uses a doctor-patient dynamic, where the employee’s frustrations are misinterpreted and treated as something far more complex than they are. Ultimately, WalkMe positions itself as the […]
Dissolve | This Is a Generic Brand Video
Dissolve’s ad brilliantly parodies the typical, cookie-cutter brand video by exaggerating all the clichés often seen in corporate advertising. It humorously critiques the overused tropes—such as slow-motion shots of people working, vague emotional appeals, and dramatic music—that dominate the marketing world. The ad’s message is clear: break away from generic content and do something more […]
Slack | Sandwich works from home
Slack’s “Sandwich Works From Home” ad cleverly reimagines the workplace dynamic, turning a simple, relatable scenario into a funny yet insightful commentary on modern office life. The spot follows a sandwich-maker working from home, creating a humorous parallel between the complexities of remote work and the classic sandwich-making process. Slack positions itself as the tool […]
Squarespace | Launch It
In “Launch It,” Squarespace delivers a sleek, cinematic ode to entrepreneurs, creators, and dreamers who are ready to take their ideas live. With a dramatic tone and striking visuals, the ad positions Squarespace as the go-to launchpad for building your brand, business, or personal platform online. The Formula (That Works at Any Budget): High Stakes […]
WeTransfer | Doubt. Create. Repeat.
WeTransfer’s film “Doubt. Create. Repeat.” isn’t a typical B2B ad—it’s a poetic manifesto. Stripped of product demos or punchlines, the spot dives deep into the raw, often messy emotional experience of creating. It acknowledges the self-doubt, the imposter syndrome, the creative block—and then gently reminds creators to keep going anyway. The Formula (That Works at […]
Wrike | AL – Less Exciting Full – 1:11 – EN
Wrike’s ad, “AL – Less Exciting,” flips the script on the typical AI hype train by giving us Al, an average guy who’s not exactly revolutionizing the workplace. The joke? Everyone thought they were getting cutting-edge AI, but instead, they got… Al. It’s a deadpan, clever way to contrast the chaos of ineffective project management […]
Adobe | The Heist
Adobe flips the typical high-stakes heist story on its head with a hilarious twist: in a world of cutting-edge security, the real challenge isn’t cracking a safe—it’s opening a simple PDF. The ad leans into spy-movie tropes before delivering a perfectly absurd punchline, making Adobe Acrobat the unexpected hero of the mission. The Formula (That […]
Zoho | Excitement meets Zoho One
Zoho One’s ad leans into absurd humor and exaggerated enthusiasm to make business software—usually a dry topic—feel like the most exciting thing on the planet. The spot plays on over-the-top excitement, treating Zoho’s integrated business software suite like a life-changing revelation. The Formula (That Works at Any Budget): Exaggerated Reactions = Immediate Engagement – The […]
Slack | “So Yeah, We Tried Slack…”
Slack’s ad, “So Yeah, We Tried Slack…”, brilliantly captures the before-and-after chaos of workplace communication. It plays out like a mockumentary, featuring employees trapped in a productivity nightmare—endless email threads, lost messages, and confusion—until Slack swoops in to save the day. The Formula (That Works at Any Budget): Exaggerate the Pain Points – The ad […]
Expensify | 2 Chainz x Adam Scott | Expensify This FULL Super Bowl Commercial 2019
Let’s be real—nobody wakes up excited to file an expense report. But Expensify turned that snooze-fest of a task into a full-blown, diamond-covered, money-cannon-firing rap video. Sure, they had 2 Chainz (Grammy-winning rapper, “It’s a Vibe”) and Adam Scott (Parks and Recreation, Severance), plus a Super Bowl-sized budget to play with. But take away the […]
Webflow | We have a typo
Picture this: A critical website typo goes live. The signup button vanishes into thin air. Is it a crisis? Is it a catastrophe? Webflow takes you inside this moment of digital panic, not to scare you, but to cleverly reveal a world where these nightmares simply… don’t happen. It’s more than an ad; it’s an […]
Wrike | AL – 70s Full – 0:52 – EN
Wrike goes full retro with this 70s-inspired workplace nightmare, where chaotic project management is a relic of the past—or at least, it should be. The ad leans into exaggerated office inefficiencies, complete with outdated processes, overcomplicated workflows, and a dramatically overwhelmed employee drowning in paperwork. It’s a playful but pointed way to show why modern […]
Wix | New York Yankees Start Promoting Themselves
This Wix commercial cleverly plays on the slightly absurd nature of celebrity endorsements. By featuring MLB stars Didi Gregorius and manager Aaron Boone, the ad directly acknowledges that it would be “weird” for them to promote themselves. This self-aware humor gives the commercial an engaging, meta quality, rather than a straight-faced product pitch. The Formula […]
Slack | Decisions | Maybe It’s Time to Try Slack
Slack’s “Decisions” ad brings humor and relatability to the often painful decision-making process within organizations. The ad showcases the challenges that arise when teams struggle to make quick, efficient decisions. By positioning Slack as the solution to streamline communication and simplify team collaboration, the ad highlights how the platform can transform the way decisions are […]
Slack | Teams Do Amazing Things — “Animals!”
This Slack commercial embraces the bizarre, imagining an office staffed by anthropomorphic animals. Instead of a straightforward pitch about productivity, the ad uses playful surrealism to suggest that even the most diverse (and, frankly, absurd) teams can come together seamlessly using Slack. This isn’t just about features; it’s about a company that embraces the unexpected. […]
Adobe | Funny “Robot” Ads for Adobe Marketing Cloud
In a world where marketing automation can feel robotic, Adobe’s ad series embraces the idea with humor and cleverness. By imagining a world where robots take over the marketing duties, Adobe explores the challenges and absurdities that come with relying too much on automation. The robots may be trying to help, but their “help” is […]
Wix | Things You’d Rather Do Than Watch Another Wix Ad
Wix knows exactly what you’re thinking: “Not another website builder ad.” So instead of fighting it, they lean all the way in—turning that skepticism into pure entertainment. This ad doesn’t just acknowledge ad fatigue; it turns it into the entire premise, making for a self-aware, fast-paced ride that keeps you hooked until the very end. […]
UPS | Television Commercial | 2004
UPS keeps it simple, yet effective, with a direct and customer-focused message: What can Brown do for you? This 2004 ad isn’t flashy, but it doesn’t need to be. Instead of gimmicks or over-the-top storytelling, UPS leans into a straight-talking, service-first approach that reinforces reliability, speed, and trust. The Formula (That Works at Any Budget): […]
Wix | Moving on with Barry: My Website From Hell (episode 252)
Stuck in the past? You’re not alone. This Wix ad takes a common B2B problem—outdated, dysfunctional websites—and turns it into a mock reality show intervention. The result? A clever, lighthearted way to highlight how Wix Studio helps businesses break free from bad web design decisions. The Formula (That Works at Any Budget): Relatable Pain Point […]
T-Mobile | Sprint Wireless/Nextel Commercial 2006 ‘Office Dancing’
Some ads sell a product. Others sell a vibe. Nextel’s “Office Dancing” commercial does both—blending corporate absurdity with impeccable comedic timing to position its push-to-talk service as the secret weapon for peak workplace efficiency. At first glance, it’s just three middle-aged office guys dancing like no one’s watching. But look closer, and the ad delivers […]
T-Mobile | Sprint: Business is Beautiful
In the world of B2B advertising, there’s a fine line between making business sound sleek and making it sound completely unrelatable. T-Mobile’s “Business is Beautiful” ad, created after the Sprint acquisition, strikes the perfect balance between humor, clever messaging, and showcasing a very real business challenge: improving communications and streamlining operations. The commercial is filled […]
Webex | Webex Commercial
Webex brings the workplace to life in their ad by cleverly showcasing how technology can transform mundane meetings into more engaging, productive experiences. With a focus on the power of video collaboration, Webex highlights the seamless integration of their platform into everyday business communication. The ad does a great job of demonstrating the efficiency and […]
HP | EDS Commercial – IT Department
In this humorous ad, HP and EDS (Electronic Data Systems) dive into the often-chaotic world of IT departments. The commercial humorously depicts the frustration of working with outdated, unreliable technology and the overburdened IT professionals who have to fix it. By showcasing these struggles, the ad positions HP’s solutions as the perfect fix for all […]
HP | EDS “Airplane”
In this classic HP and EDS commercial, the ad imagines a humorous scenario where an airplane’s complex systems are being operated in a disorganized, chaotic manner—illustrating what happens when business processes aren’t handled properly. The premise: EDS’s solutions are the equivalent of the reliable, streamlined systems that would make this airplane run smoothly. The humor […]
HP | EDS, an HP Company ‘Cat Herders’
In this iconic HP ad, EDS (now part of HP) cleverly tackles the chaotic and challenging nature of managing complex business processes. The ad uses the metaphor of herding cats to illustrate how difficult it can be to manage systems that are constantly in disarray or poorly coordinated. The humor comes from the absurdity of […]
FedEx | 2004 FedEx Commercial
This classic 2004 FedEx ad uses a simple, humorous setup to showcase how essential the company is for timely deliveries. The ad focuses on the idea that no matter what, FedEx will always ensure that packages get to their destination, even in the most extreme circumstances. The clever twist in the ad comes when an […]
FedEx | Funny Caveman FedEx Commercial – 2006 Super Bowl XL
FedEx’s 2006 Super Bowl ad brings humor to the forefront with a caveman-themed commercial that illustrates the lengths a FedEx driver goes to for an important delivery. The caveman, frustrated by the inefficiency of his ancient methods of transportation, becomes the perfect comedic counterpart to FedEx’s fast, reliable service. This ad’s blend of humor and […]
FedEx | FedEx (2004) Television Commercial
FedEx’s 2004 commercial takes a humorous approach to highlight the company’s commitment to speed and reliability in the world of shipping. The ad shows a group of workers in an office setting desperately trying to get a critical package to its destination, but things take an unexpected turn when the package is mistakenly shipped to […]
Xerox | Virgin America & Xerox Funny New Commercial
This commercial by Xerox partners with Virgin America to combine innovation with humor. The ad takes a witty approach, showing how the Xerox service can improve productivity and efficiency in everyday business settings. The humor is built around exaggerated, comically chaotic office situations where the Virgin America crew members are seen interacting with the Xerox […]
Xerox | Marriott Hotels _ Resorts Automates Invoicing with Xerox
In this commercial, Xerox partners with Marriott Hotels & Resorts to demonstrate how their automation solutions streamline business operations, specifically focusing on invoicing. The ad takes a straightforward, solution-driven approach, highlighting the complexity of traditional invoicing systems and showing how Xerox’s automation cuts through the chaos, saving time and resources. While not centered on humor, […]
Xerox | Copiserv TV – Xerox & Brother Dominic Celebrating 40 Years of Miracles
This commercial celebrates 40 years of Xerox’s collaboration with Brother Dominic and his team at Copiserv, a leading document solutions provider. The ad features a quirky, somewhat humorous take on their longstanding partnership, showing Brother Dominic’s “miraculous” document solutions that have made a significant impact on businesses. The tone is lighthearted, blending a sense of […]
Xerox | Football & Process Mapping
In this ad, Xerox uses a clever analogy between football and process mapping to showcase how their solutions can streamline workflows and improve business processes. The commercial humorously compares the strategic planning and precision of a football game to the step-by-step organization of business operations. The idea is that just like a football team needs […]
Xerox | 1976 Super Bowl 10 – Xerox Monks Commercial
This 1976 Super Bowl commercial by Xerox takes a whimsical approach to promote their innovative copying technology, featuring monks performing a rather unexpected task: making copies. In a world before digital technology, the ad humorously imagines monks meticulously copying texts by hand and then showcasing how Xerox’s copier could streamline the process. The humor lies […]
Salesforce |What is Salesforce Customer 360?
Salesforce’s What is Salesforce Customer 360? ad breaks down the concept of the Salesforce Customer 360 platform through a clever, engaging approach. By highlighting the interconnectedness of customer data and how it empowers businesses, Salesforce emphasizes the ease of unifying different parts of the customer journey. The ad uses a lively narrative to showcase how […]
Zendesk | Champions of Many Happy Returns
Zendesk’s Champions of Many Happy Returns ad offers a humorous and heartwarming take on customer service. In this commercial, Zendesk highlights the power of good customer service in creating positive, memorable experiences for both customers and businesses. The ad follows a series of “returns,” where a variety of characters experience stellar customer service that solves […]
FedEx | FedEx commercial with John Moschitta
This iconic FedEx commercial, featuring John Moschitta, is a fast-paced, comedic ad that delivers the company’s core message of fast, reliable delivery with style. Known for Moschitta’s speed-talking skills, the ad cleverly emphasizes the speed and efficiency that FedEx offers while maintaining an energetic, entertaining pace. The Formula (That Works at Any Budget) Speed Equals […]
AOL | David Cross AOL Commercial (1995)
In this quirky 1995 commercial, comedian David Cross takes the spotlight in an ad that cleverly highlights AOL’s internet services in a way that only a late-90s comedy could. Using a mix of dry humor and absurdity, the commercial presents AOL as a must-have for anyone looking to connect with the world, all while underlining […]
