UiPath | Taking Off
In this ad, a woman stands confidently on a runway, preparing to pilot a small airplane. As she takes off and flies, the scene shifts to her office where UiPath’s automation software works quietly behind the scenes. Visuals show robotic processes speeding up repetitive tasks, allowing her to focus on flying smoothly. The core message: […]
WeTransfer | Presents: The Bunt Machine by Mac Premo
In this ad, artist Mac Premo builds a quirky machine designed to bunt baseballs. He constructs it from junk in his studio, narrating his creative process along the way. The video blends fast edits, sketches, failed test runs, and moments of humor. In the end, the machine delivers a single, soft bunt—awkward but satisfying. The […]
Zoho | Stay on top of your accounting just like Mr. Kutty
In this ad, Mr. Kutty, a CFO, gets an urgent accounting call just as he’s about to paraglide. Without missing a beat, he solves the issue on his phone using Zoho Books. Then, he takes off and enjoys his adventure. The message is clear: you can manage your business from anywhere. The Formula (That Works […]
Trello | No matter what’s up next, plan it with Trello
The video shows a campsite with all the equipment and supplies hanging on strings and organized in detail. Each item corresponds to a Trello card displayed on screen, highlighting how every essential for the camp—from tents to food to “40 lbs of ice”—was carefully planned on Trello. The ad visually demonstrates how Trello helps organize […]
Wix | Jay Pharoah for #PharoahPhitness
Jay Pharoah stands in front of a green screen, promoting his fake fitness brand, “Pharoah Phitness.” He uses a Wix website to show off the business, clicking through features like online bookings and class schedules. With each click, the background behind him shifts—spinning from yoga sessions to boxing gyms to dance workouts—parodying the typical over-the-top […]
Veritas Technologies | The Truth in Cloud: Ransomware
In this ad, three colleagues talk about a ransomware threat at work. A female employee tells the group their boss received a warning letter about ransomware. Another coworker tries to calm her, saying it is likely nothing serious. But as they discuss more, doubt and concern grow. The ad ends by showing Veritas technology as […]
WordPress.com | Build Your World
The ad follows creators from different professions — a baker, a barber, a designer, a chef, a florist, and more — as they build websites using WordPress.com. Each scene shows them working on their craft and customizing their online presence. A voiceover talks about the power of building your world online, whether it’s a store, […]
Freshworks | #HitRefresh with Freshworks
An animated customer service agent runs frantically through a chaotic office, clearly overwhelmed. She’s gripping a flaming telephone and hurls it at a glitching screen labeled “Bloat Overload.” The scene captures the stress of clunky legacy software—until the chaos stops, and everything refreshes. Freshworks appears as the modern solution, offering agents a calmer, cleaner way […]
Upwork | Project: Big Important
A corporate employee is assigned a vague but high-stakes task titled “Project: Big Important.”Instead of panicking, he opens Upwork.He quickly assembles a freelance team—designers, developers, researchers—ready to tackle whatever the project turns out to be.The ad shows how Upwork helps businesses find top freelance talent fast, even for mission-critical work. The Formula (That Works at […]
Okta | Therapy
The commercial opens with an IT professional and a developer sitting in a therapy session. They express their frustrations about managing multiple identity systems, dealing with security breaches, and the constant pressure of ensuring seamless user access. The therapist listens patiently as they vent about their challenges. The ad then introduces Okta as the solution […]
Dialpad | Say Goodbye to Call Notes with UberConference
The commercial humorously portrays the frustration of manual note-taking during conference calls. A participant struggles to jot down key points, leading to missed information and confusion. The ad then introduces UberConference by Dialpad, highlighting its AI-powered features that automatically transcribe conversations and generate concise summaries. This ensures participants can focus on the discussion without worrying […]
HP | The Wolf
Christian Slater plays a skilled hacker known as “The Wolf.” He breaks into companies through weak spots most people ignore—like unsecured printers. The ad shows how easy it is to steal data when businesses don’t secure every part of their network. It ends with a clear warning: if your printers and PCs aren’t protected, your […]
Slack | “Traffic”
Slack shows a busy city filled with animated blob-like creatures stuck in traffic. Everyone is honking, shouting, and confused—until a team starts using Slack. As they communicate in channels, things calm down. Their work moves faster. The message is simple: Slack turns chaos into clarity. The Formula (That Works at Any Budget) City Traffic = […]
Salesforce | Intro to Salesforce for Small Business
Small business owners struggle to manage sales, marketing, and customer contacts. The video shows how juggling multiple tools causes stress and missed opportunities. Salesforce steps in as an all-in-one platform. It helps users manage everything easily in one place. The Formula (That Works at Any Budget) Common Small Business Problems + Unified Software = Easy […]
Webflow | Design websites. Don’t code them.
Webflow presents a clear, sleek product demo showing how designers can create professional websites visually—without writing code. The ad opens with a designer frustrated by coding complexities and then shifts to an intuitive drag-and-drop interface that makes web design faster and more creative. The video balances product features with user empowerment, positioning Webflow as the […]
VMware | Cloud Academy
VMware’s Cloud Academy video showcases how their cloud platform empowers IT professionals to learn, build, and scale cloud infrastructure with confidence. The ad features a series of diverse professionals in dynamic work environments, highlighting practical, hands-on learning with VMware’s training resources. It emphasizes skill-building and real-world application, aiming to make cloud mastery accessible and achievable. […]
Zendesk | Relationships Are Complicated: “Space Crap”
Zendesk drops us into an absurd sci-fi scenario where a stressed-out human and an alien customer argue over — you guessed it — space crap. Set on a spaceship, the ad dramatizes a messy customer relationship through hilarious intergalactic tension. The core message: customer relationships are complicated, but Zendesk helps smooth things over, even when […]
Join.me | Frantic
Join.me captures the high-stress chaos of trying to set up a meeting without reliable conferencing tools. A man scrambles through his office, balancing coffee, dodging colleagues, and shouting to get a meeting started — only to realize he doesn’t have the access code. The message? Meeting tools shouldn’t make meetings harder. Enter Join.me: simple, no-download […]
Salesforce | Without Salesforce: Chaos.
Salesforce contrasts the chaos of managing business without their platform against the clarity and growth that comes with it. The video opens with a chaotic office scene, where employees struggle with fragmented tools, missed deadlines, and frustrated interactions. Then, Salesforce steps in, presenting a streamlined, connected workspace where teams collaborate smoothly and data flows effortlessly, […]
Horbito | Welcome to the new Cloud
Horbito introduces its browser-based cloud workspace from inside a cluttered garage workshop. The host, surrounded by wires, power tools, and workbenches, gives a hands-on demo of Horbito, emphasizing how it brings all your apps and cloud tools into a single, efficient browser environment. The space is messy but functional—just like your workflow before Horbito. The […]
Wix | Build a Professional Bookings Website
In this ad, Wix delivers a sharp, upbeat product demo that walks service professionals through how to create a bookings website—from adding services to syncing calendars. But here’s the twist: it’s not just functional. It’s fun. While the video focuses on clear UI walkthroughs and screen recordings, it also sprinkles in playful, fictional business names […]
Veritas Technologies | The Truth in Cloud: It’s not there.
In this satirical commercial, Veritas Technologies addresses a prevalent misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection. The ad humorously underscores the importance of organizations taking proactive measures to safeguard their data, emphasizing that relying solely on cloud providers can lead to vulnerabilities. The Formula (That Works […]
Veritas Technologies | The Truth in Cloud: Are we down?
In this satirical commercial, Veritas Technologies addresses a common misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection and uptime. The ad uses humor to highlight the critical importance of organizations taking proactive measures to safeguard their data, emphasizing that reliance on cloud providers alone can lead to […]
Zendesk | WTF is Zendesk?
In the ‘WTF is Zendesk?’ commercial, Zendesk employs self-aware humor to address a common question: “What exactly does Zendesk do?” The ad uses witty dialogue and engaging visuals to demystify the complexities of customer service software, making it accessible and relatable to a broad audience. The Formula (That Works at Any Budget) Self-Referential Humor = […]
Wistia | This ad for Soapbox cost $100,000 to produce
In this ambitious commercial, Wistia explores the relationship between budget and creativity by producing three distinct ads for their video creation tool, Soapbox, each with a different budget: $1,000, $10,000, and $100,000. The $100,000 version showcases high-end production values, aiming to demonstrate how increased investment impacts the final product. The Formula (That Works at Any […]
Intel | Jim Parsons – B2B: Supercomputers Commercial USA
In this 2017 commercial, Intel collaborates with Jim Parsons, renowned for his role as Sheldon Cooper in The Big Bang Theory, to highlight the company’s pivotal role in powering over 90% of the world’s supercomputers. The ad emphasizes Intel’s contribution to advancements in various fields, from scientific research to complex data analysis, underscoring the company’s […]
Maersk | ‘Together, All The Way’
Maersk’s Together, All The Way is a cinematic portrayal of the company’s commitment to global connectivity. The ad follows the journey of a shipping container, illustrating the seamless integration of Maersk’s logistics services and the human stories intertwined with global trade. The Formula (That Works at Any Budget) Visual Storytelling = Emotional Engagement The ad […]
Maersk | Disconnected
In Disconnected, Maersk turns a logistics problem into a cinematic thriller. The ad follows four characters caught in a world where global supply chains stop making sense. Systems don’t talk to each other. Teams operate in silos. And no one can get a straight answer. It’s a metaphor for the fragmented nature of modern logistics. […]
Maersk | All the way
In this powerful ad, Maersk highlights its essential role in global logistics, showcasing the smooth movement of goods and how the company connects businesses across continents. The ad underscores Maersk’s commitment to both innovation and sustainability, with a clear message about the company’s ability to drive change in the logistics industry. The Formula (That Works […]
Mailchimp | Taking Stock | Original Series
In this original short-form comedy series, Mailchimp Presents offers a satirical glimpse into the world of stock photography. Taking Stock follows Hannah, a photographer navigating the absurdities of a quirky stock photo agency. The series delves into the challenges of creative work, highlighting the humorous and often bizarre scenarios that arise in the pursuit of […]
Descript | Introducing Descript
In this product explainer video, Descript introduces a revolutionary way to edit video and audio: by editing text.Forget timelines and clunky software. The ad clearly demonstrates how users can transcribe recordings instantly, then cut, rearrange, and polish content as easily as editing a Google Doc. The video walks through key features—automatic transcription, screen recording, multitrack […]
Fiverr | Need a Freelancer? Obviously Fiverr
In this fast-paced, exaggerated spot, Fiverr shows what happens when a business owner refuses to ask for help—especially when buried under paperwork and looming deadlines. The ad humorously reminds small business owners that they don’t have to do everything themselves. Fiverr exists to make hiring freelancers obvious, easy, and efficient. The Formula (That Works at […]
Dropbox Sign | Fall in love with an easier way to get work done
This Dropbox Sign ad tells a funny, relatable story: A woman goes on a first date… but brings her entire office setup with her. Why? She needs to receive, print, sign, scan, and send a document—right in the middle of a busy restaurant. When her printer jams during dinner, her date calmly introduces her to […]
Salesforce | Personalize your Partners’ Experience
In this ad, Salesforce highlights how personalizing partner experiences can make a big difference. The story starts with a new partner entering the office. She’s quickly ignored, her name is forgotten, and she’s handed a generic stack of leads. Frustrated, she walks away. Salesforce steps in and transforms the experience by offering a tailored, personalized […]
Walkme | Walkme in real life
In this ad, WalkMe humorously imagines how its digital adoption platform could make life outside of work easier. The ad exaggerates real-life scenarios—like dealing with a smoking car engine, burning food, playing poker, and even helping a stranger give birth in a park—to show how WalkMe’s guidance could simplify even the most chaotic situations. The […]
Squarespace | Make It With Keanu Reeves
In this ad, Squarespace features Keanu Reeves in a surreal and humorous scenario where he rides his motorcycle in the middle of a desert highway while standing on it, citing lines from Will Power’s “Adventures In Success.” The commercial emphasizes the ease and creativity that Squarespace offers to individuals looking to build their own websites. […]
Intuit Turbotax | The Dark Ad
In this ad, TurboTax uses a playful approach to address the common fears associated with tax filing. The commercial features a shadowy figure emerging from under the stairs in the middle of the night, symbolizing the apprehension many feel towards taxes. The message emphasizes that with TurboTax, there’s nothing to fear, highlighting the ease and […]
Zendesk | “I like it when he gives me the business”
In this ad, Zendesk humorously personifies the relationship between a business and its customers. The narrative unfolds as a woman recounts her frustrations with her partner—who is revealed to be the business itself. She shares how the business’s poor customer service led her to publicly vent on social media, causing embarrassment. The ad emphasizes the […]
Veritas Technologies | The Truth in Cloud: This is impossible
In this ad, Veritas shows a team in an office, trying to figure out how to migrate to the cloud. The team struggles with the complexity of the task, surrounded by pizza, snacks, and coffee, trying to crack this “impossible” challenge. The ad emphasizes that cloud migration doesn’t have to be as difficult as it […]
Intuit Mailchimp | The Brain Finds A New Audience with Facebook Ads
In this ad, Mailchimp cleverly uses a plastic or glass-like brain model to visually explain how the platform acts as a “second brain” for marketers. Set up on a table, the brain model lights up in one specific section as the speaker explains how Mailchimp helps her find new audiences. This metaphorical brain highlights how […]
Salesforce | Stop playing hide and seek with customer data
Salesforce’s ad brings an unexpected twist to the usually dry subject of customer data management. By using a playful metaphor, the ad emphasizes the power of their CRM tool to bring together scattered data and streamline customer insights. The Formula (That Works at Any Budget): Playful Metaphor + Relatable Frustration = Instant ConnectionThe ad kicks […]
Wistia | This ad for Soapbox cost $10,000 to produce
Wistia’s ad is a fourth-wall-breaking, behind-the-scenes rollercoaster that turns a modest production budget into a full-on marketing flex. The message? You don’t need a massive budget to make great video—just a tool like Soapbox, and a little bit of know-how. The Formula (That Works at Any Budget): Meta Commentary + Transparency = Instant CredibilityFrom the […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
Capterra | All in a Weeks Work
Capterra takes us inside a whirlwind week at a small business—where HR, finance, and operations collide in chaos. The twist? Every issue could’ve been avoided with the right software. From dance breaks to mild meltdowns, the ad shows how fast things unravel without the right tools—and how Capterra helps teams find them fast. The Formula […]
Squarespace | G Suite x Squarespace Present: Kombucha Dog
What happens when a kombucha brewer decides to use his product to help rescue dogs get adopted? You get Kombucha Dog: a real company with a real mission. This brand story is brought to life by Squarespace and G Suite, showing how sleek websites and integrated tools can fuel purpose-driven businesses. The Formula (That Works […]
WordPress.com | Build a website that can
WordPress.com’s ad is a punchy, fast-paced tribute to modern creators who are doing it all. From side hustlers to small businesses, it shows how WordPress can support whoever you are, whatever you do. With a mix of humor, speed, and creator energy, it positions WordPress not just as a website builder—but as a launchpad. The […]
Dropbox | Keep Rising with Dropbox
Dropbox’s “Keep Rising” is a visual love letter to creators, freelancers, and small business owners. Through cinematic montages and poetic narration, it champions the idea of building something meaningful—even when the path is tough. It’s not a product demo—it’s a brand anthem designed to stir ambition. The Formula (That Works at Any Budget): Cinematic Storytelling […]
Adobe | Click, Baby, Click
In this brilliantly over-the-top ad, Adobe pokes fun at marketing gone rogue. A team celebrates a sudden explosion in clicks—only to realize their campaign is targeting babies. The result? A hilarious takedown of vanity metrics and a smart pitch for Adobe’s real-time analytics tools that actually make sense of the chaos. The Formula (That Works […]
Snowflake Inc | The Office Bromance: BI ❤️ IT
Snowflake dives into workplace comedy with a mockumentary-style ad that turns the often-contentious relationship between BI (Business Intelligence) and IT into a full-blown “bromance.” With dry humor and sitcom timing, it highlights how Snowflake brings harmony to departments that typically butt heads over data access, governance, and control. The Formula (That Works at Any Budget): […]
Snowflake Inc | Promoted to the C-Suite
Snowflake serves up satire with a sharp edge in “Promoted to the C-Suite,” where a data engineer is unexpectedly rewarded with a corner office, private jet perks, and full C-level clout—just for choosing Snowflake. It’s a cheeky take on how data can transform not just business results, but entire careers. The Formula (That Works at […]
