The 9 best cybersecurity product videos of the year, and why you'd know them anywhere.
Clear is the minimum. Five launches and explainers, plus four product ads, from the past twelve months. All of them are clear and distinctive: cover the logo and you'd still know whose film it is.
Most security videos look like each other. Blue particle globes, glowing padlocks, a presenter in front of a dashboard. They can be perfectly clear and still do nothing for the brand, because a viewer remembers the category, not the company. Every film on this list was released in the past twelve months and does something no competitor could copy without looking like a copy.
How we picked
Three rules: security, clear, distinctive.
We searched YouTube and Vimeo across more than two hundred security brands, checked the 2026 B2B award shortlists, kept the launches and product films released between October 2025 and October 2026, then went through each one frame by frame. To make the list, a film had to pass three rules:
- Security, made by security. A security company selling a security product to a business buyer.
- Clear. One idea about the product or the problem that a buyer could repeat after one viewing.
- Distinctive. Cover the logo and you'd still know whose film it is. It owns a character, a world, a visual device or a tone, and avoids the category's stock imagery. Humour is welcome when it carries the product message.
Plenty of well-made films failed the distinctive rule. Presenter-plus-dashboard launches, podcast-style explainers, screen-recorded product tours and blue data-globe animations were all clear. They just could have belonged to anyone. We also ignored view counts, which in this category mostly reflect paid media.
| # | Brand | Video | Type | What makes it distinctive | Released |
|---|---|---|---|---|---|
| 01 | Arctic Wolf | A Higher Standard | Platform launch | The aurora brought inside a working SOC | May 2026 |
| 02 | Rubrik | Agent Rewind | Product launch | A rogue AI agent, and a rewind button | Nov 2025 |
| 03 | Tenable | Untenable | Brand and platform launch | Black-and-white chaos cut with highlighter-yellow calm | May 2026 |
| 04 | Darktrace | Threat Investigations | Product explainer | Threat hunting as a lost ball on a golf course | Apr 2026 |
| 05 | LexisNexis Risk Solutions | Camera AI Analysis | 3D explainer | Our film: "Images can lie" | 2026 |
| 06 | Cohesity | The Goat of Identity Resilience | Product ad | A goat it owns across a whole campaign | May 2026 |
| 07 | Palo Alto Networks | Secure AI Coding | Product ad | Developers confessing what their AI agents did | Sep 2026 |
| 08 | Illumio | The AI Cataclysm | Product ad | A disaster that loads like a progress bar | Jun 2026 |
| 09 | ThreatLocker | Fast Isn't Fast Enough | Product ad | Physical security run like cybersecurity | Feb 2026 |
Part one
Launches and explainers.
Films whose job is to introduce a product or explain how it works.
01Arctic Wolf: A Higher Standard.
Platform launch · 0:43 · May 2026
Arctic Wolf launched its Aurora platform and agentic SOC by literally bringing the aurora indoors: northern lights ripple across the ceiling of a working security operations centre while analysts make real decisions underneath. It's serious, cinematic and impossible to mistake for anyone else, because the visual idea comes straight from the brand name and the product name. No glowing padlocks needed.
Steal thisLook inside your own name for the visual idea. If it's already yours, a competitor can't borrow it.
02Rubrik: rewind it back.
Product launch · 0:48 · November 2025
An AI agent goes rogue in an ordinary office, and the people around it react the way anyone would. Then someone hits rewind and the damage runs backwards. Rubrik Agent Rewind is a hard idea to explain, recovery for the actions AI agents take, and the film shows it as a gesture everyone already understands. It's live action, played straight, and it lands on one line: unleash agents, not risk.
Steal thisFind the everyday action that is your product. A rewind button explains recovery faster than any architecture diagram.
03Tenable: chaos into clarity.
Brand and platform launch · 0:51 · May 2026
Tenable launched its new brand and its exposure management platform with one visual rhythm. Threats arrive as storms of grainy black-and-white particles: fangs, lightning, a shark fin, a tornado. Then the screen snaps to highlighter yellow and something calm sits in the middle of it, a goldfish in its bowl, a cup of coffee. Chaos, then clarity, again and again, until "untenable" becomes Tenable. The line: your exposure ends here.
Steal thisBuild the look around the tension your product resolves. Two visual states, alternating, can tell the whole story without a single screen.
04Darktrace: the lost ball.
Product explainer · 0:47 · April 2026
No SOC, no screens, no hoodies. Darktrace sets threat investigation on a misty golf course, where players hunt through the rough for a lost ball. Everyone knows that feeling, and it's exactly what investigating a novel threat feels like. Then comes the claim: investigations up to ten times faster. Darktrace also cut the film to 31 and 16 seconds for paid placements.
Steal thisBorrow a world your buyer knows from outside work. A metaphor from outside security can't be confused with a competitor.
05LexisNexis Risk Solutions: images can lie.
3D explainer · Our film · See the case study
Full disclosure: we made this one. Camera AI Analysis sits inside IDVerse, LexisNexis Risk Solutions' identity verification platform. The film opens on a simple, uncomfortable line, "Images can lie", then uses 3D animation to show how the product looks at the whole picture, not just a face. There's no interface stock footage and no glowing padlocks: a single idea is built visually from the first frame to the last.
Steal thisOpen on the one sentence your buyer can't argue with, then make the product the proof.
Want a film nobody could mistake for a competitor's?
Brief us →Part two
Product ads.
Not launches or explainers in the strict sense, but product ads that usually run around a launch. Each one sells a specific product with a single idea, in about a minute. Looking for advertising campaigns rather than product films? See 10 cybersecurity ads that work, and how to plan a campaign.
06Cohesity: The Goat of Identity Resilience.
Product ad · 0:57 · May 2026
Goats wander an ordinary office, turn up on a video call and keel over on the carpet, while Cohesity explains a niche problem: restoring your data after an attack isn't enough if your identities are still compromised. The goat is a pun on "greatest of all time", and Cohesity uses it across the whole campaign. A July follow-up on cyber resilience puts a goat in flying goggles and has another riding a baggage carousel. One animal does the brand recognition. The script does the explaining.
Steal thisPick one recurring device and run it across every film in the campaign. That's how a brand gets remembered.
07Palo Alto Networks: no confessions needed.
Product ad · 0:31 · September 2026
Developers speak straight to camera like they're in a confessional, owning up to what their AI coding agents have been doing. It's funny because every engineering leader knows it's true. Then Palo Alto Networks gives the line that makes the product clear: with full visibility into coding agents, no confessions are needed. Rogue actions and leaks get stopped in real time, and AI coding stays useful.
Steal thisFind the behaviour your buyer already recognises in their own team, and let the product be the reason they no longer have to worry about it.
08Illumio: The AI Cataclysm.
Product ad · 0:30 · June 2026
A progress bar labelled "The AI Cataclysm" loads over Times Square, the planet at night, a trading floor and a phone with no service. Disaster arrives like a software update. Then Illumio cuts to its product map and one position: you can't stop every breach, but you can contain it. Thirty seconds, one device, and a product in the middle.
Steal thisTurn an abstract risk into one simple, repeatable visual, then show the product as the thing that stops it.
09ThreatLocker: fast isn't fast enough.
Product ad · 1:01 · February 2026
What if physical security worked like most cybersecurity? A vault, a hospital theatre and a production line get hit, and the response arrives after the damage is done. Directed by Kevin O'Brien with Diamond View, it argues for zero trust without showing a single screen. The idea is the product's whole philosophy: stop it before it starts.
Steal thisMove your problem into the physical world, where everyone instantly understands what's at stake.
The patterns
What makes a security video distinctive.
- An owned device. A goat, a golf course, a developer confessional. Something that repeats and can only belong to you.
- A world from outside security. Golf, a vault, a hospital, a confessional. Borrowed worlds explain faster and can't be confused with a competitor.
- A look that survives a cutdown. Illumio's loading bar and Tenable's highlighter yellow are recognisable in a single frame.
- Humour with a point. Cohesity, Palo Alto Networks and Rubrik are funny, and the joke always carries the message.
- Still clear. Every film still makes one point a buyer can repeat. Distinctive without clear is just noise.
It's the standard we hold our own work to, from the Camera AI film above to our Thales Luna 8 launch, a 3D film built around a hardware security module with no interface to film. If you're planning a launch, our guides to product launch explainer videos, security product explainers and cybersecurity video formats go deeper.
Honourable mentions.
- Wiz, The Untold Story of Wiz: a brand mockumentary built on its own name, with Wiz Khalifa. Brilliant, but a brand film rather than a product one.
- CrowdStrike, AI Is Nothing If It's Not Secure: the falcon in CrowdStrike red, wrapped around the Las Vegas Sphere during Fal.Con.
Planning a security launch or product video? Brief us on your product. The Film Blueprint is free, and you pay $0 until you sign off the storyboard.
FAQ
Frequently asked questions.
If you cover the logo and still know whose video it is, it's distinctive. The best recent examples own a recurring device, like Cohesity's goat, or borrow a world from outside security, like Darktrace's golf course, instead of padlocks, hoodies and blue data globes.
No. Clear gets the message understood, but if the film looks like every competitor's, viewers remember the category, not your brand. The strongest security films are clear and distinctive at the same time.
Yes, when the joke carries the message. Palo Alto Networks' developer "confessions" are funny and explain the risk of AI coding agents in seconds. Humour that replaces the explanation doesn't work.
At Black Camel, the Film Blueprint (research, brief, concepts, script and storyboard) is free, and you pay $0 until you sign off the storyboard. Production starts from $10,000 per project. Scope, format and deadline set the final price.