Pitch | Collaborative presentation software for teams.

A manager is nervous about an upcoming sales pitch. Her team is scattered and unhelpful. One teammate is distracted by video games. Terry, the overconfident one, wants to recycle his awful deck filled with Comic Sans and clip art. The meeting is going nowhere—until someone suggests Pitch.

Everything changes. The team uses Pitch to collaborate in real time. Templates wipe away Terry’s bad design. Task assignments give everyone focus. The platform turns their messy efforts into a polished, professional deck. By the end, the group is united—and ready to win.

The Formula (That Works at Any Budget)

Painful truth = Herding cats on a Zoom call
Every manager knows the frustration of leading a chaotic remote team. The ad dramatizes this pain, then offers Pitch as the fix.
→ Lesson: Hook your audience with a problem they know too well.

Character Archetypes = The team we all recognize
The stressed manager. The cocky slacker. The disengaged creative. The problem-solver. These characters are instantly familiar, which makes the story hit harder.
→ Lesson: Use characters your audience already knows to make the solution feel real.

Feature as Hero = The product in action
Pitch is shown solving problems, not just listed as software. Templates replace bad design. Collaboration pulls everyone together. Assignments keep the work on track. Each feature feels essential.
→ Lesson: Show your product fixing human problems—not just existing.

Humor Breakdown

The funniest moment is Terry’s deck. It’s ugly, outdated, and painfully familiar. That single visual gag captures years of bad presentations in one frame.
→ Lesson: One sharp, relatable joke can be more memorable than a dozen lines of dialogue.

Final Verdict

Pitch makes team chaos the star of the story. The characters are relatable. The humor lands. And the solution feels natural. Instead of selling software, the ad shows how Pitch turns frustration into focus. For any team building a pitch deck, it looks like the tool that finally makes collaboration work.

BRAVE-o-meter Score:
B-8 | R-9 | A-9 | V-8 | E-9
BRAVE – 8.6/10

Watch the full ad & learn more:
Website: Pitch.com
LinkedIn: Pitch on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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