We make
$50k Video Ads
for $10k.

Our competitorswish we didn’t.

Video-first brand campaigns for B2Bs done blending in. Priced to make always-on brand campaigns your default.

Brands we work with

Too Expensive? *
Or Too Forgettable?

Most mid-sized B2Bs can’t afford the
kind of brand ads that get remembered
— so they end up blending in with
everyone else who can’t afford them.

What You Get

See Your Campaign Before You Commit

Preview the full creative—concept, script, storyboard, and rollout plan—before you spend a penny. No risk, no guesswork. Share it with your team, win buy-in, and move forward with confidence.

Ads Your ICP Will Love

We use the same formula that made Slack, ClickUp, and Monday.com. Spot the pain. Make them laugh. Solve it. Show the win. Your story, told with edge, wit, and a punchline that sticks.

A Complete Brand Campaign—In a Box

Everything you need, delivered as one cohesive campaign: a hero video, cutdowns, statics, GIFs, Stories, Shorts—all built around a single big idea and formatted for every channel your buyers use.

Every Format. Every Platform. Every Scroll.

LinkedIn, CTV, YouTube, Meta, TikTok, programmatic—plus reels, shorts, GIFs, stories, and statics. If your buyers are there, your brand will be too

Proof It’s Working—In CFO Language

Quarterly Share of Search and Share of Voice tracking. So when finance asks, “Is this working?” you have numbers.

SANDWICH

Los Angeles

$250K minimum

UMAULT

Chicago

$70K starting price

VIDEO BROTHERS

Unknown

$65K and up

Pricing

One-Off Brand Campaign - Test the Waters
$10K–$15K (depending on complexity)

Live-action hero video (45-90s) + complete
campaign asset suite + toolkit

Six-Week Campaign Series - Consistent Presence
$7K/month

Fresh live-action hero video every 6 weeks + full creative
library + AI/Stock video + ongoing optimization

Monthly Campaign Series - Never Go Quiet
$10K/month

New live-action hero video every month + complete asset
refresh AI/Stock video + continuous optimization 

BLACK CAMEL

Cape Town
$10K one-offs or $6K/month retainer

90% of the quality at 20% of the price. One-off campaigns or new creative every 2 months. $178K saved vs one Sandwich video per year.

The B2B Ad Formula That Builds Unicorns 🦄

(Used by Slack, Monday.com, Zendesk, Click Up—And Us.)

Most B2B ads are forgettable. The ones that win follow a formula. We’ve reverse-engineered the strategies behind these standout campaigns and developed our own Problem-Humor Formula.

Here’s how it works:

Identify the Core Problem
Pinpoint the genuine pain points your audience faces.

Infuse Clever Humor
Use wit and originality to make the message memorable and engaging.

Deliver a Compelling Story
Craft narratives that resonate, ensuring your brand stands out.

The result? Ads that not only entertain but also drive conversions.

Curious to see it in action? We’re offering 5 free video-ad concepts to showcase how this formula can work for you.

Agency Reviews

B2B Video Ad Portfolio

Technology Brands

Mapscale (AI Mapping) Product Launch

Mapscale (AI Mapping) Product Launch

Workato – Enterprise Orchestra Campaign

Thales & Exclusive Networks –  Knight Series 1
Identity Access Management.

Thales & Exclusive Networks –  Knight Series 2 Identity Access Management.
Thales & Exclusive Networks – Knight Series 4 Identity Access Management.

Thales & Exclusive Networks –  Knight Series 3
Identity Access Management.

Influ2 – Reach Out: Supercadence for SDR Success
Influ2 – Never Miss a Beat: Supercadence for SDR Success

SecurityHQ – Cyber Security advertising
is so cliche, let’s do something different.

AppSec Phoenix – Follow the thread and rocket social engagement.
Catchpoint – Transforming Network Insights for Better Sleep

What our clients are saying

A testimonial for Black Camel’s B2B Video Production

Phoebe Harper

Vendor Marketing Manager,
Exclusive Network

A testimonial for Black Camel’s B2B Video Production

Ray Bugg

CEO
Digit FYO

A testimonial for Black Camel’s B2B Video Production

Jon Holden

CRO
Aventi (SAP FieldGlass Partner)

B2B Video Production Portfolio

Getting Bums on Seats - Event Marketing Vidoes

Digit Expo 2023 – Award Winner: Somethings are better in person (dinner date).

Digit Expo 2023 – Somethings are just better in person (child birth)

RX Global – IBTM 2024 – The flying lanyard.

RX Global – IBTM 2024 – Filmed a “real” band to show us the future of AI.

RX – IBTM 2023 – Rekindle event culture’s excitement.
RX – IBTM 2024 – Rekindle event culture’s excitement.

Recent Awards

B2B Explainer & Product Videos

Simplifying the Complex

SecurityHQ – SHQ Response Platform Product Lanch

TigerGraph – Welcome to the Age of Graph Technology Introduction

CNTXT – Data Is Everywhere Introduction
Abbott – HIV Awareness Month Video

Stand out in a crowded category with original video concepts

In a market where B2B brands are blending in, originality is your competitive edge. Our creative team develops video concepts that make your brand’s solutions unforgettable.

While other agencies charge for ideas, we provide them for free, showcasing our expertise and ensuring you see the value we bring.

We Let Our Ideas Do The Talking

See your brand's potential through 5 free video concepts

No obligation. No maybes. Just clever, original video concepts that show you exactly what we can do.

The same approach that helped Slack and Mailchimp create their most memorable advertising campaigns in modern B2B history.

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