Be the B2B brand
buyers remember

A B2B Video Production Agency for companies

that need to differentiate in a crowded category
A B2B Video Production Agency
for companies that need to
differentiate in a crowded category

Brands we work with

The creative formula for 
B2B Video Advertising success

The creative formula for B2B Video Advertising success

Used by Slack, Monday.com, Zendesk and Mailchimp

The world’s most successful B2B video ads and commercials have followed the Problemotional Creative Formula. 

This formula has transformed unknown B2B brands into unicorns, produced iconic ads, deepened brand memorability, and reshaped category positioning.

3 Step Problemotional Formula

1 Problem

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Address
your clients'
pain points

B2B Buyers buy because of problems. And when the message is about what buyers care about, the problem that causes them pain, they pay attention, feel understood, and remember you as the obvious solution

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2 Emotion

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Engage with wit, humor, and relatable truths

What makes ad viewers pay attention? Emotion. What makes them remember you? Emotion. What makes them share with other buyers? Emotion.

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3 Solution

Showcase the transformation your solution offers.

Take the viewers from the painful problem they experience to where they want to be.

Agency Reviews

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B2B Video Production Portfolio

Scroll-stopping Problemotional Ads

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SecurityHQ – Cyber Security advertising is so cliche, let’s do something different.
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AppSec Phoenix – Follow the thread and rocket social engagement.
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Thales & Exclusive Networks –  Knight Series 1
Identity Access Management.
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Thales & Exclusive Networks –  Knight Series 2
Identity Access Management.

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Thales & Exclusive Networks –  Knight Series 2
Identity Access Management.

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F5 – Distributed Cloud Services as a symphony.

What our clients are saying

A testimonial for Black Camel’s B2B Video Production

Phoebe Harper

Vendor Marketing Manager,
Exclusive Network

A testimonial for Black Camel’s B2B Video Production

Ray Bugg

CEO
Digit FYO

A testimonial for Black Camel’s B2B Video Production

Jon Holden

CRO
Aventi (SAP FieldGlass Partner)

B2B Video Production Portfolio

Scroll-stopping Event Video Ads

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Digit Expo 2023 – Award Winner: Somethings are better in person.
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Digit Expo 2023 – Somethings are just better in person.
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RX – IBTM 2023 – Rekindle event culture’s excitement.
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RX – IBTM 2024 – Rekindle event culture’s excitement.

Stand out in a crowded category with original video concepts

In a market where B2B brands are blending in, originality is your competitive edge. Our creative team develops video concepts that make your brand’s solutions unforgettable.

While other agencies charge for ideas, we provide them for free, showcasing our expertise and ensuring you see the value we bring.
Step 1
The meet & greet
We understand your brand and target market.
Step 2
The brief
We craft a brief based on your needs.

Step 3
The reseach
We collect competitor & audience insights.

Step 4
The creation
We brainstorm & develop problemotional concepts

Step 5
The FREE pitch
We present the top 4-5 concepts.
Step 6
You visualize
If you like the ad concepts we can produce them.
Step 1
The meet & greet
We understand your brand and target market.
Step 2
The brief
We craft a brief based on your needs.

Step 3
The reseach
We collect competitor & audience insights.

Step 4
The creation
We brainstorm & develop problemotional concepts

Step 5
The FREE pitch
We present the top 4-5 concepts.
Step 6
You visualize
If you like the ad concepts we can produce them.