Air | Meet Air
Air uses vibrant, character-driven 2D animation to turn the abstract challenge of digital asset management into a fun and relatable story. Colorful, blocky characters face the “chaos of creativity” as they navigate piles of photos, videos, and design files. Air’s clean UI is woven seamlessly into this animated world, showing how it organizes, shares, and […]
Squarespace | The Next Brilliant Idea
A man and woman are playing chess inside a dimly lit sauna. The man is dripping with sweat and conviction—he’s just had a brilliant idea: “ThermoChess.” It’s chess… but in a sauna. He excitedly wonders aloud how to make it famous. The people around him, all overheated and unimpressed, answer one by one: “Squarespace it.” […]
Zendesk | AI that knows it’s all about YOU
A narrator introduces “Snake Eyes,” a serious-looking heavy metal musician, who’s “trying to change his tune” by playing a delicate mandolin. We learn that Snake Eyes’ favorite guitar brand uses Zendesk AI. It helped him get a personalized guitar pick and update his preferences to match his new persona. A single tear rolls down his […]
Squarespace | Make It Real | Garage
A man sits alone in a dark room, building something on his laptop. Suddenly, his dream comes to life: a spotless car restoration garage, complete with mechanics and machinery. He unveils a restored red convertible under a glowing “Paradise Motors” sign. The ad ends by showing his Squarespace website, with the message: “A website makes […]
Squarespace | All You Need to Launch A Meditation School
The ad opens with a calming voiceover stating you need “nothing” to start a meditation school—while showing serene visuals. But the narrator keeps adding more items: “a Squarespace website,” “a gong maybe,” “some visual metaphors,” and “stressed-out students.” Each is shown with clever, surreal imagery: a dog staring at a gong, a floating laptop, and […]
Squarespace | You Were Born to Perform, Not Manage a Schedule
The ad is set inside a dramatic theater. On stage, a performer in a frantic, oversized white suit acts out his business struggles—he needs help with scheduling, ticketing, and promoting his shows. Another performer, dressed in a calm, geometric costume, responds with quiet, confident gestures. An audience member whispers the translation: “He’s telling him to […]
Squarespace | Everything to Sell Something New
The ad opens in a coffee shop where a woman is building her website. A fast-paced montage follows, showcasing entrepreneurs selling everything from abstract ideas—like “a blank slate” and “a breath of fresh air” (at an oxygen bar)—to services like fashion shoot bookings, festival registrations, and physical products like perfume and vintage goods. Each scene […]
Fiverr | The Fiverr Journey
The ad moves fast through four success stories, each tied to a Fiverr freelancer. It starts with a gamer brand, “TMX Games,” showcasing a sleek new logo and color system. Next is “CAKE:05 Patisserie,” with a beautiful website delivered after four rounds of revisions—credited to “freelance brilliance.” Then a fashion brand explodes online, with headlines […]
Cloudbeds | No More Rate Shenanigans
We open on a man and a mannequin sitting at office desks, both hooked up to bright red puppet strings. The man types on an outdated computer, and the mannequin copies him. The screen shows hotel room rates — including one mistakenly listed at $90,000. When the boss walks in, the man proudly introduces the […]
Fiverr | Got an Idea? Isn’t That Cute.
The ad shows a series of everyday entrepreneurs and creatives going about their lives, each with a new business idea or project. The voiceover dryly lists the usual startup hurdles—branding, logos, websites, marketing, legal help—that anyone with an idea will face. The narration contrasts the excitement of the idea with the overwhelming tasks needed to […]
Squarespace | Make It Real | Oscar the Grouch
A woman spots Oscar the Grouch’s pile of trash on a New York stoop and immediately pronounces it “modern art.” She snaps a photo and builds him a Squarespace website right there. The site goes live, and suddenly Oscar’s trash is showcased in online galleries, news article headlines, and curated into museum-like installations across the […]
Squarespace | A Better Web Awaits
The internet has become a noisy, confusing place. Squarespace turns that idea into a chaotic real-world street. The ad begins with strange images: a baby with an adult face, a broken visitor counter, and a man stepping into a messy street. That street represents the internet. He’s quickly surrounded by weird, loud characters. A muscle […]
G Suite x Squarespace | Present: Girlboss
Sophia Amoruso, founder of Girlboss, narrates her journey from drifting and hustling to becoming a successful entrepreneur. The video flashes between past and present: hitchhiking, packaging vintage items, and eventually launching her own website. She gives advice throughout:“Make sure people see the value and beauty in what you’re selling.”“You got to dream big.”“Figure out what […]
Squarespace | Who Is JohnMalkovich.com
John Malkovich sits in a tailoring workshop, trying to buy the domain “JohnMalkovich.com” for his fashion line. He’s shocked to find it’s already taken. A coworker confirms the bad news. He discovers the domain is being used for an “ULTIMATE Fishing Site,” complete with someone else proudly holding a large fish. Frustrated, he wonders aloud […]
Wix | Conflicting Plugins | You Deserve Better
Two men—representing browser plugins—are in a therapy session. They immediately begin physically fighting, slapping and tackling each other. Watching nearby are a frustrated user and a smug man in a sweater with a “W” logo (representing WordPress). While the WordPress rep downplays the chaos as “kids being kids,” the frustrated user explains that these “kids” […]
Pinterest | ‘The P Is For Performance’
Pinterest’s “The P Is For Performance” campaign features fast-paced mini-movies with two action-hero leads. These cinematic ads—styled like Hollywood blockbusters—highlight Pinterest’s shift from a branding platform to a performance-driven tool for advertisers. The goal? Show that Pinterest now delivers real results like traffic and conversions. The Formula (That Works at Any Budget) Action Scenes + […]
Wix | Jay Pharoah for #PharoahPhitness
Jay Pharoah stands in front of a green screen, promoting his fake fitness brand, “Pharoah Phitness.” He uses a Wix website to show off the business, clicking through features like online bookings and class schedules. With each click, the background behind him shifts—spinning from yoga sessions to boxing gyms to dance workouts—parodying the typical over-the-top […]
WordPress.com | Build Your World
The ad follows creators from different professions — a baker, a barber, a designer, a chef, a florist, and more — as they build websites using WordPress.com. Each scene shows them working on their craft and customizing their online presence. A voiceover talks about the power of building your world online, whether it’s a store, […]
Wix | Hackers? Again?! | You Deserve Better
A website owner faces repeated cyberattacks, symbolizing the frustrations of managing website security on platforms like WordPress. The ad highlights the challenges of constant maintenance, plugin vulnerabilities, and the stress of potential breaches. Wix positions itself as the solution, offering built-in security features and a more streamlined website management experience. The Formula (That Works at […]
Amazon Business | Bo Peep Finds Success
Bo Peep runs a growing sheep management business. Her challenge? Buying supplies for her team while keeping costs low. She turns to Amazon Business for fast delivery, bulk discounts, and smarter purchasing tools. The ad blends animation with a business message. It reimagines a well-known character in a modern role, managing a team and scaling […]
Webflow | Design websites. Don’t code them.
Webflow presents a clear, sleek product demo showing how designers can create professional websites visually—without writing code. The ad opens with a designer frustrated by coding complexities and then shifts to an intuitive drag-and-drop interface that makes web design faster and more creative. The video balances product features with user empowerment, positioning Webflow as the […]
Fiverr | Turn Nothing Into Something
Fiverr delivers a slick, stylized narrative that captures the emotional and practical journey of building something from scratch. We open on an empty room—literally nothing. From there, the video shows a startup founder transforming that nothing into a vibrant business, piece by piece, with the help of Fiverr freelancers. No words. No dialogue. Just dynamic […]
Wix | Build a Professional Bookings Website
In this ad, Wix delivers a sharp, upbeat product demo that walks service professionals through how to create a bookings website—from adding services to syncing calendars. But here’s the twist: it’s not just functional. It’s fun. While the video focuses on clear UI walkthroughs and screen recordings, it also sprinkles in playful, fictional business names […]
Squarespace | Make It With Keanu Reeves
In this ad, Squarespace features Keanu Reeves in a surreal and humorous scenario where he rides his motorcycle in the middle of a desert highway while standing on it, citing lines from Will Power’s “Adventures In Success.” The commercial emphasizes the ease and creativity that Squarespace offers to individuals looking to build their own websites. […]
Intuit Mailchimp | The Brain Finds A New Audience with Facebook Ads
In this ad, Mailchimp cleverly uses a plastic or glass-like brain model to visually explain how the platform acts as a “second brain” for marketers. Set up on a table, the brain model lights up in one specific section as the speaker explains how Mailchimp helps her find new audiences. This metaphorical brain highlights how […]
Squarespace | G Suite x Squarespace Present: Kombucha Dog
What happens when a kombucha brewer decides to use his product to help rescue dogs get adopted? You get Kombucha Dog: a real company with a real mission. This brand story is brought to life by Squarespace and G Suite, showing how sleek websites and integrated tools can fuel purpose-driven businesses. The Formula (That Works […]
WordPress.com | Build a website that can
WordPress.com’s ad is a punchy, fast-paced tribute to modern creators who are doing it all. From side hustlers to small businesses, it shows how WordPress can support whoever you are, whatever you do. With a mix of humor, speed, and creator energy, it positions WordPress not just as a website builder—but as a launchpad. The […]
Adobe | Click, Baby, Click
In this brilliantly over-the-top ad, Adobe pokes fun at marketing gone rogue. A team celebrates a sudden explosion in clicks—only to realize their campaign is targeting babies. The result? A hilarious takedown of vanity metrics and a smart pitch for Adobe’s real-time analytics tools that actually make sense of the chaos. The Formula (That Works […]
Squarespace | 5 to 9 × Dolly Parton
Squarespace flips the script on the classic Dolly Parton anthem “9 to 5” with a bold, musical tribute to side hustlers, dreamers, and after-hours entrepreneurs. Set to a remixed version of “5 to 9,” this ad celebrates the creative energy people pour into their passions after the workday ends. Squarespace positions itself as the website […]
MailChimp | JailBlimp
Mailchimp’s JailBlimp is delightfully absurd, hilariously meta, and surprisingly strategic. It follows a bizarre narrative involving a mysterious blimp-shaped prison—yes, really—but it all circles back to a clear message: Mailchimp helps businesses escape the “marketing traps” they didn’t know they were in. The Formula (That Works at Any Budget): Absurdist Storytelling = Maximum MemorabilityFrom the […]
DHL | Keep Up With the Clicks
DHL’s high-speed ad dramatizes the world of e-commerce, where every click sets off a chain reaction that businesses must keep up with. Set to a cinematic, fast-paced rhythm, the ad showcases DHL’s ability to move as quickly as online shoppers do—delivering behind the scenes while the world shops in real time. The Formula (That Works […]
Squarespace | Sally’s Seashells × Zendaya
Zendaya stars in this modern twist on the classic tongue twister, “Sally sells seashells by the seashore,” reimagined as a story of entrepreneurial ambition powered by Squarespace. The ad traces Sally’s journey from beachside stand to e-commerce empire, all thanks to one thing: building her brand online. The Formula (That Works at Any Budget): Familiar […]
Squarespace | Dream It × Idris Elba
Idris Elba returns in this poetic, visually rich ad that turns dreams into digital reality. With rhythm and flow, he walks us through abstract ambition—dreaming of launching something—and how Squarespace makes those dreams real with clean, professional websites built to elevate any idea. The Formula (That Works at Any Budget): Poetry + Star Power = […]
Squarespace | Make It with Idris Elba – “I Think Uh. I Should Uh.”
In this ad, Idris Elba faces something most of us know well: the hesitation that hits right before we start something new. As he stumbles through the words—“I think uh, I should uh…”—we see a familiar feeling play out on screen: overthinking. The solution? Squarespace. With a clean, confident aesthetic, the brand steps in as […]
Mailchimp | Now What, That’s What
Mailchimp’s “Now What, That’s What” ad tackles the all-too-familiar moment in business where you’ve just launched something… and then realize you have no clue what comes next. It’s a stylish, clever ride through the “messy middle” of marketing, offering Mailchimp as the clear next step when the excitement of launching fades into a fog of […]
GoDaddy | Classy Lookin’ Logo
GoDaddy’s latest ad, Classy Lookin’ Logo, injects humor into the often-stressful process of creating the perfect brand identity. The ad showcases an entrepreneur who gets way too carried away with designing a logo, illustrating how easy it is to overcomplicate things. Enter GoDaddy’s simple, sleek solutions to save the day, showing that building your business […]
GoDaddy | GoDaddy Airo® Can – Friendship Saver
GoDaddy continues its surreal streak with “Friendship Saver,” an ad where two friends nearly implode over a heated name debate for a new business. Enter GoDaddy Airo®—the AI tool that swoops in like a digital best friend, solving naming crises and saving friendships with just a few clicks. The Formula (That Works at Any Budget): […]
GoDaddy | GoDaddy Airo® Can – Tube Man
GoDaddy’s “Tube Man” ad takes a literal wind-powered marketing gimmick—the wacky inflatable tube guy—and brings it into the AI era. The spot introduces GoDaddy Airo®, their AI-powered tool for small businesses, by imagining what happens when even the Tube Man gets an upgrade. It’s fast-paced, ridiculous, and delightfully self-aware, targeting entrepreneurs who want to make […]
Squarespace | Launch It
In “Launch It,” Squarespace delivers a sleek, cinematic ode to entrepreneurs, creators, and dreamers who are ready to take their ideas live. With a dramatic tone and striking visuals, the ad positions Squarespace as the go-to launchpad for building your brand, business, or personal platform online. The Formula (That Works at Any Budget): High Stakes […]
Motion Array | So Easy
Motion Array’s “So Easy” is a playful and simple ad that emphasizes the ease of use and accessibility of their video creation tools. With a direct appeal to creators and editors, the ad highlights how Motion Array streamlines the video production process, making it quick and effortless for users to create professional-grade content. The Formula […]
Square | Open Everywhere with Square
Square’s “Open Everywhere with Square” is a straightforward ad that captures the core of what Square is about: empowering businesses to sell anywhere, from brick-and-mortar to digital spaces. The ad isn’t just about the product’s features but highlights the freedom and flexibility it offers to small businesses striving to grow without geographical limits. The Formula […]
Alibaba.com | Will Meets Way
Alibaba.com’s “Will Meets Way” is an emotional, cinematic tribute to the resilience of entrepreneurs. Through real-world business owners from around the globe, the spot tells the story of how grit, creativity, and determination meet the right tools (aka Alibaba.com) to turn big dreams into scalable businesses. It’s not a joke-heavy B2B ad—but it’s proof that […]
Amazon Business | Leo’s Inventions – Smart Business Buying
Amazon Business delivers a charming blend of humor and absurdity in this ad, featuring Leo, a self-proclaimed inventor who thinks innovation means overcomplicating everything. While Leo designs comically unnecessary contraptions, Amazon Business proves that smart business buying doesn’t have to be complicated—just streamlined, efficient, and hassle-free. The Formula (That Works at Any Budget): Over-Complication = […]
Gamma | Introducing Gamma: Presentations, Websites, and More, powered by AI
Gamma positions itself as the AI-powered alternative to slides and docs, promising a faster, smarter way to create presentations, websites, and content. This ad leans on sleek visuals and a punchy narrative to sell a future where manual formatting is obsolete and AI does the heavy lifting. The Formula (That Works at Any Budget): Framing […]
Canva | The Intervention
Canva’s “The Intervention” takes a hilarious, almost sitcom-like approach to highlight the frustrations of bad design. The ad plays out as an intervention for someone who insists on using outdated, clunky design software—while everyone else has moved on to the simplicity and efficiency of Canva. It’s a witty, relatable take on how painful the design […]
Webflow | We have a typo
Picture this: A critical website typo goes live. The signup button vanishes into thin air. Is it a crisis? Is it a catastrophe? Webflow takes you inside this moment of digital panic, not to scare you, but to cleverly reveal a world where these nightmares simply… don’t happen. It’s more than an ad; it’s an […]
Wix | New York Yankees Start Promoting Themselves
This Wix commercial cleverly plays on the slightly absurd nature of celebrity endorsements. By featuring MLB stars Didi Gregorius and manager Aaron Boone, the ad directly acknowledges that it would be “weird” for them to promote themselves. This self-aware humor gives the commercial an engaging, meta quality, rather than a straight-faced product pitch. The Formula […]
Squarespace | The Singularity
Squarespace just dropped one of the most surreal (and oddly poetic) B2B ads in recent memory. Instead of the usual “build your website easily” pitch, The Singularity takes a more cinematic approach—posing a mind-bending question: What if AI, upon gaining consciousness, just wanted to make a website? With sleek visuals, a hypnotic voiceover, and a […]
Squarespace | Bakery
Squarespace’s “Bakery” ad is a visually engaging piece that highlights how the platform empowers small business owners to establish a compelling online presence. Set in a charming bakery, the ad underscores the seamless integration of Squarespace’s tools to showcase products and connect with customers effectively. The Formula (That Works at Any Budget): Authentic Setting = […]
Amazon Business | Run a Tighter Ship – Smart Business Buying
Amazon Business takes a smart and practical approach to business purchasing in this ad, focusing on how companies can streamline operations and improve efficiency. The ad addresses the common frustrations of managing procurement processes—delays, excess paperwork, and complex approval workflows—and offers Amazon’s platform as a smarter, more efficient solution. Through a series of relatable scenarios, […]
