Squarespace | A Better Web Awaits
The internet has become a noisy, confusing place. Squarespace turns that idea into a chaotic real-world street. The ad begins with strange images: a baby with an adult face, a broken visitor counter, and a man stepping into a messy street. That street represents the internet. He’s quickly surrounded by weird, loud characters. A muscle […]
G Suite x Squarespace | Present: Girlboss
Sophia Amoruso, founder of Girlboss, narrates her journey from drifting and hustling to becoming a successful entrepreneur. The video flashes between past and present: hitchhiking, packaging vintage items, and eventually launching her own website. She gives advice throughout:“Make sure people see the value and beauty in what you’re selling.”“You got to dream big.”“Figure out what […]
Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
Mailchimp | Mail Shrimp
A young person sits alone in a retro-futuristic sorting room, eating a shrimp sandwich. Around them, glowing paper-filled shelves stretch across the space. Workers in uniform move quietly. One shrimp has a human-like eye staring back. As emotional music swells, the person reflects. The ad ends with the text “MailShrimp” transforming into “MailChimp.” The Formula […]
SurveyMonkey | People Powered Data
We open with Zach, an overwhelmed HR manager struggling to create a company-wide survey. The voiceover lists common challenges—what to ask, how to structure it, and how to get useful results. Zach clicks “Build a Survey” on SurveyMonkey. Instantly, the mood shifts. With templates, suggested questions, and scoring tools, Zach quickly builds the perfect survey […]
Asana | Put an end to workplace silos with Asana
Real office buildings are filmed to look like coworkers talking—without using animation or actors. Their voices express common workplace frustrations, especially around teams working in isolation. The message is clear: siloed work slows everyone down. Asana brings all teams and projects into one place so work moves forward together. The Formula (That Works at Any […]
ClickUp | JIRA Lawyer 5
ClickUp’s “JIRA Lawyer 5” features the return of Mike Fry, a dramatic parody of a legal infomercial spokesman who “defends” teams burdened by JIRA’s complexity. Through Fry’s exaggerated rants and faux legal advice, the ad positions ClickUp as the simpler, saner project management alternative. The Formula (That Works at Any Budget) Parody Format + Real […]
Palo Alto Networks | This is Precision AI™
Palo Alto Networks introduces “Precision AI™” with a cinematic journey through a futuristic cyber battlefield. The story follows an agent named J, who fends off advanced digital threats using AI-driven tools. It’s a high-tech action sequence that brings together machine learning, deep learning, and generative AI—all under Palo Alto Networks’ cybersecurity umbrella. The Formula (That […]
QuickBooks | Get Yours with Danny de Vito
QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun. The Formula (That […]
HubSpot | What is HubSpot?
HubSpot explains what it is—and what it does—in simple, visual terms. The video introduces its all-in-one CRM platform for marketing, sales, service, and CMS. It shows how HubSpot helps businesses grow better by connecting tools, teams, and customer experiences. The Formula (That Works at Any Budget) Simple Language + Visual Explanation = Clear Communication HubSpot […]
Volvo Trucks | The Epic Split feat. Van Damme
Volvo Trucks stages a bold stunt: Jean-Claude Van Damme performs a slow-motion split between two reversing trucks. Set to Enya’s Only Time, the ad is filmed in one take at sunrise on an empty runway. It highlights the stability and precision of Volvo’s dynamic steering system with poetic drama and technical control. The Formula (That […]
Miro | Monster problem? Solve anything, together
Miro’s campaign opens with a team facing a giant, city-crushing monster. They try everything—wild guesses, half-baked plans—but fail. The turning point? They start working together on a Miro board. Suddenly, they align, strategize, and stop the monster. The message: no challenge is too big when you collaborate. The Formula (That Works at Any Budget) Visual […]
General Electric | What Matters
GE’s “What Matters” campaign aired during the 2018 Winter Olympics and tells a simple truth: technology matters, but people matter more. Through short vignettes—from a boy finishing homework to a grandmother making it to a school play—the ad shows how GE’s work in healthcare, aviation, and energy quietly powers meaningful moments in daily life. The […]
Salesforce | “Data Forest”
Salesforce’s “Data Forest” commercial features Matthew McConaughey exploring a dense, metaphorical forest—symbolizing the overwhelming complexity of today’s data landscape. As he journeys deeper, the message becomes clear: to thrive in the AI era, companies must not only harness data but do so with trust and ethics. The call to action? “Ask More of AI.” The […]
Upwork | “Hey World”
Upwork’s “Hey World” campaign delivers bold, playful messages to famous people and organizations—offering freelance help for their public challenges. From Elon Musk to NASA, the ad uses cultural references to promote Upwork’s network of skilled freelancers as fast, flexible problem-solvers. The Formula (That Works at Any Budget) Pop Culture Callouts + Direct Address = Instant […]
Pinterest | ‘The P Is For Performance’
Pinterest’s “The P Is For Performance” campaign features fast-paced mini-movies with two action-hero leads. These cinematic ads—styled like Hollywood blockbusters—highlight Pinterest’s shift from a branding platform to a performance-driven tool for advertisers. The goal? Show that Pinterest now delivers real results like traffic and conversions. The Formula (That Works at Any Budget) Action Scenes + […]
Canva | What Will You Design Today?
Canva’s “What Will You Design Today?” ad highlights real people using Canva to turn their ideas into reality. From small business owners to activists, users show how Canva’s simple design tools help anyone create high-quality visuals—no design skills needed. The Formula (That Works at Any Budget) Real Users + Simple Tools = Broad Appeal The […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
Malwarebytes | Only Human – Help Desk
Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
ClickUp | Will GPT-4 replace us?
ClickUp takes a fun, self-aware look at artificial intelligence by having GPT-4 “write” its own commercial. The result? A fast-paced, over-the-top ad full of AI boasting, satire, and visual comedy. It makes one thing clear: AI like GPT-4 can be powerful—but works best when paired with human creativity. ClickUp uses this balance to help teams […]
ClickUp | Santa Uses ClickUp
Santa Claus modernizes his North Pole operations by adopting ClickUp to manage the holiday rush. From organizing the elves’ toy production schedules to tracking the global gift delivery itinerary, ClickUp streamlines every aspect of Santa’s workflow. The ad humorously illustrates how even the most magical operations benefit from efficient project management tools. The Formula (That […]
ClickUp | How Marketing Managers Feel When They’ve Had It!
In this ad, a marketing manager hits his breaking point. He’s buried in meetings, missing deadlines, and dealing with nonstop miscommunication. Just as everything spirals out of control, ClickUp steps in—instantly organizing his chaotic workflow. The result? Calm, clarity, and control. The ad captures the emotional rollercoaster of marketing work and shows how ClickUp brings […]
Asana | Break away from workplace silos with Asana
In this ad, different workplace teams are shown stuck in their own silos, struggling with confusion, miscommunication, and disconnected workflows. The scenes shift between their frustrations until Asana appears—bringing teams together with a shared workspace. Suddenly, everyone’s on the same page. The ad ends with teams celebrating their new, connected way of working. The Formula […]
UiPath | Taking Off
In this ad, a woman stands confidently on a runway, preparing to pilot a small airplane. As she takes off and flies, the scene shifts to her office where UiPath’s automation software works quietly behind the scenes. Visuals show robotic processes speeding up repetitive tasks, allowing her to focus on flying smoothly. The core message: […]
WeTransfer | Presents: The Bunt Machine by Mac Premo
In this ad, artist Mac Premo builds a quirky machine designed to bunt baseballs. He constructs it from junk in his studio, narrating his creative process along the way. The video blends fast edits, sketches, failed test runs, and moments of humor. In the end, the machine delivers a single, soft bunt—awkward but satisfying. The […]
WordPress.com | Build Your World
The ad follows creators from different professions — a baker, a barber, a designer, a chef, a florist, and more — as they build websites using WordPress.com. Each scene shows them working on their craft and customizing their online presence. A voiceover talks about the power of building your world online, whether it’s a store, […]
Freshworks | #HitRefresh with Freshworks
An animated customer service agent runs frantically through a chaotic office, clearly overwhelmed. She’s gripping a flaming telephone and hurls it at a glitching screen labeled “Bloat Overload.” The scene captures the stress of clunky legacy software—until the chaos stops, and everything refreshes. Freshworks appears as the modern solution, offering agents a calmer, cleaner way […]
Dialpad | Say Goodbye to Call Notes with UberConference
The commercial humorously portrays the frustration of manual note-taking during conference calls. A participant struggles to jot down key points, leading to missed information and confusion. The ad then introduces UberConference by Dialpad, highlighting its AI-powered features that automatically transcribe conversations and generate concise summaries. This ensures participants can focus on the discussion without worrying […]
Umault | The Horror of Neglecting your B2B Brand
A young couple moves into a new home. At first, everything seems normal. But soon, strange things start to happen.Lights flicker. Whispers echo. Shadows move.It turns out the house is haunted—not by ghosts, but by their neglected B2B brand.The message? If you ignore your brand, it can come back to haunt you. The Formula (That […]
HP | The Wolf
Christian Slater plays a skilled hacker known as “The Wolf.” He breaks into companies through weak spots most people ignore—like unsecured printers. The ad shows how easy it is to steal data when businesses don’t secure every part of their network. It ends with a clear warning: if your printers and PCs aren’t protected, your […]
Slack | “Traffic”
Slack shows a busy city filled with animated blob-like creatures stuck in traffic. Everyone is honking, shouting, and confused—until a team starts using Slack. As they communicate in channels, things calm down. Their work moves faster. The message is simple: Slack turns chaos into clarity. The Formula (That Works at Any Budget) City Traffic = […]
Storylane | Love at First Demo
The ad portrays a whimsical and exaggerated scenario where a sales representative attempts to deliver a product demo using traditional methods. The demo is disjointed and lacks engagement, leading to a lackluster response from the prospect. Realizing the shortcomings, the rep switches to Storylane, creating an interactive and personalized demo. This new approach captivates the […]
Salesforce | Intro to Salesforce for Small Business
Small business owners struggle to manage sales, marketing, and customer contacts. The video shows how juggling multiple tools causes stress and missed opportunities. Salesforce steps in as an all-in-one platform. It helps users manage everything easily in one place. The Formula (That Works at Any Budget) Common Small Business Problems + Unified Software = Easy […]
Apple Intelligence | Change your tone
A frustrated office worker finds their pudding missing from the fridge. They angrily draft an email to the team — but before sending, they use Apple Intelligence’s writing tools to change the tone. The revised, friendlier message ends up working: the pudding reappears on their desk, along with a compliment on the email itself. It’s […]
Atlassian | “The Contract” | Zach Woods and Jira
Zach Woods plays a confused actor in a funny B2B ad for Jira. He thinks he’s about to get rich from “performance marketing.” But he didn’t read the contract. His payment depends on actual Jira sign-ups. He starts planning his dream life using Jira: a ski chalet, a chimp assistant, and a sake-only diet. But […]
Salesforce | “Not Cool”
This short, punchy ad shows a woman trying to look up a company on her phone, only to find…nothing. No website. No social presence. Her reaction? A disgusted “Not cool.” Salesforce uses this 15-second scene to highlight a very real pain point: if your business isn’t digital, you’re invisible. The Formula (That Works at Any […]
Amazon Business | Bo Peep Finds Success
Bo Peep runs a growing sheep management business. Her challenge? Buying supplies for her team while keeping costs low. She turns to Amazon Business for fast delivery, bulk discounts, and smarter purchasing tools. The ad blends animation with a business message. It reimagines a well-known character in a modern role, managing a team and scaling […]
Umault | Possessed – The Origin Story of a B2B Marketer
A mother is worried. Her son, Damien, isn’t acting normal. He’s possessed—but not by a ghost. He’s obsessed with B2B marketing strategy. He blurts out phrases like “buyer journey” in a demonic voice. This horror-movie parody blends a spooky setup with industry jargon. Umault uses the setup to poke fun at how serious B2B marketers […]
VMware | Cloud Academy
VMware’s Cloud Academy video showcases how their cloud platform empowers IT professionals to learn, build, and scale cloud infrastructure with confidence. The ad features a series of diverse professionals in dynamic work environments, highlighting practical, hands-on learning with VMware’s training resources. It emphasizes skill-building and real-world application, aiming to make cloud mastery accessible and achievable. […]
Salesforce | Without Salesforce: Chaos.
Salesforce contrasts the chaos of managing business without their platform against the clarity and growth that comes with it. The video opens with a chaotic office scene, where employees struggle with fragmented tools, missed deadlines, and frustrated interactions. Then, Salesforce steps in, presenting a streamlined, connected workspace where teams collaborate smoothly and data flows effortlessly, […]
Fiverr | Turn Nothing Into Something
Fiverr delivers a slick, stylized narrative that captures the emotional and practical journey of building something from scratch. We open on an empty room—literally nothing. From there, the video shows a startup founder transforming that nothing into a vibrant business, piece by piece, with the help of Fiverr freelancers. No words. No dialogue. Just dynamic […]
Zendesk | Helpful AI agents
Zendesk delivers a hilariously dry mockumentary-style ad that introduces its AI tools by doing the opposite of what you’d expect: showing AI agents acting like unhelpful humans. Set in a fictional office called “AI-ssist,” we meet chatbots that are late for meetings, passive-aggressive, and more focused on their lunch than solving support tickets. The twist? […]
DigitalOcean | King of the Ocean
DigitalOcean drops a high-energy, startup-friendly anthem that positions developers as bold visionaries—no longer stuck in the shadows, but ruling the tech seas. The video opens with a confident voiceover: “You’re not just building an app. You’re building a business.” It sets the tone early—this is about empowerment. Visually, it’s fast-paced: devs typing, ideas launching, clouds […]
SAP | Swimming in HR problems?
SAP turns a corporate HR nightmare into a literal flood. The video opens on an overwhelmed HR leader sitting in a rapidly flooding office—paperwork floating, employees flailing, and a clear sense of drowning in disorganization. But at the center of it all, the HR lead remains calm, dry, and in control. Why? Because SAP’s human […]
SAP | Is finance in the hot seat?
SAP dramatizes the stress of finance with a literal office fire. The scene opens on a CFO calmly seated at her desk, sipping coffee, while the entire office erupts in flames behind her. Alarms blare, employees panic, and chaos reigns—except for her. Why? Because SAP has her covered. The ad uses fire as a metaphor […]
Adobe Acrobat | Acrobat’s Got It: Big Idea
In this fast-paced office comedy, Adobe Acrobat turns one employee’s “Big Idea” into a chaotic group effort—until Acrobat saves the day. It starts with a man proudly announcing he has a big idea. Immediately, his coworkers swarm, eager to help, tossing around buzzwords, whiteboards, and conflicting edits. The momentum spirals. The idea gets buried under […]
ClickUp | Are You Hitting A Wall-ter At Work?
In this ad, ClickUp personifies workplace frustration through a literal wall named Wall-ter. He’s a sarcastic, unhelpful, cinder block of an obstacle—both physically and metaphorically representing the blockers that teams face without the right productivity tools. The ad opens in a bland office where employees keep “hitting a wall”—only this time, it’s not a figure […]
Zendesk | WTF is Zendesk?
In the ‘WTF is Zendesk?’ commercial, Zendesk employs self-aware humor to address a common question: “What exactly does Zendesk do?” The ad uses witty dialogue and engaging visuals to demystify the complexities of customer service software, making it accessible and relatable to a broad audience. The Formula (That Works at Any Budget) Self-Referential Humor = […]
Wistia | This ad for Soapbox cost $100,000 to produce
In this ambitious commercial, Wistia explores the relationship between budget and creativity by producing three distinct ads for their video creation tool, Soapbox, each with a different budget: $1,000, $10,000, and $100,000. The $100,000 version showcases high-end production values, aiming to demonstrate how increased investment impacts the final product. The Formula (That Works at Any […]
Intel | Jim Parsons – B2B: Supercomputers Commercial USA
In this 2017 commercial, Intel collaborates with Jim Parsons, renowned for his role as Sheldon Cooper in The Big Bang Theory, to highlight the company’s pivotal role in powering over 90% of the world’s supercomputers. The ad emphasizes Intel’s contribution to advancements in various fields, from scientific research to complex data analysis, underscoring the company’s […]
