Maersk | Disconnected
In Disconnected, Maersk turns a logistics problem into a cinematic thriller. The ad follows four characters caught in a world where global supply chains stop making sense. Systems don’t talk to each other. Teams operate in silos. And no one can get a straight answer. It’s a metaphor for the fragmented nature of modern logistics. […]
Maersk | All the way
In this powerful ad, Maersk highlights its essential role in global logistics, showcasing the smooth movement of goods and how the company connects businesses across continents. The ad underscores Maersk’s commitment to both innovation and sustainability, with a clear message about the company’s ability to drive change in the logistics industry. The Formula (That Works […]
Smartsheet | Power Your Process | Unprocessed
In this visually impactful ad, Smartsheet introduces the Power Your Process campaign. The video sets the stage in a chaotic, unorganized world where processes are non-existent, highlighting the struggle businesses face when there’s no workflow in place. It’s in this chaos that Smartsheet’s platform shines, offering a clear, efficient way to bring order and structure […]
Mailchimp | Taking Stock | Original Series
In this original short-form comedy series, Mailchimp Presents offers a satirical glimpse into the world of stock photography. Taking Stock follows Hannah, a photographer navigating the absurdities of a quirky stock photo agency. The series delves into the challenges of creative work, highlighting the humorous and often bizarre scenarios that arise in the pursuit of […]
Descript | Introducing Descript
In this product explainer video, Descript introduces a revolutionary way to edit video and audio: by editing text.Forget timelines and clunky software. The ad clearly demonstrates how users can transcribe recordings instantly, then cut, rearrange, and polish content as easily as editing a Google Doc. The video walks through key features—automatic transcription, screen recording, multitrack […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Workato | Conducting Your Enterprise Symphony
In this ad, Workato transforms enterprise integration into a cinematic metaphor by comparing disconnected systems to a chaotic orchestra. The spot opens with a flustered conductor trying to manage an ensemble that’s completely out of sync—horns blaring off-beat, violins scraping dissonantly, and each section operating in isolation. It’s a sharp, visual dramatization of how misaligned […]
Salesforce | Personalize your Partners’ Experience
In this ad, Salesforce highlights how personalizing partner experiences can make a big difference. The story starts with a new partner entering the office. She’s quickly ignored, her name is forgotten, and she’s handed a generic stack of leads. Frustrated, she walks away. Salesforce steps in and transforms the experience by offering a tailored, personalized […]
Intuit Turbotax | The Dark Ad
In this ad, TurboTax uses a playful approach to address the common fears associated with tax filing. The commercial features a shadowy figure emerging from under the stairs in the middle of the night, symbolizing the apprehension many feel towards taxes. The message emphasizes that with TurboTax, there’s nothing to fear, highlighting the ease and […]
Zendesk | The Zendesk AI Effect
In this ad, Zendesk showcases how their AI-powered customer service platform transforms the customer experience. The video highlights real-world examples of businesses leveraging Zendesk AI to enhance productivity, improve service quality, and achieve measurable business results. The Formula (That Works at Any Budget): Real-World Examples = Credible ImpactThe ad features authentic testimonials from businesses that […]
Salesforce | Stop playing hide and seek with customer data
Salesforce’s ad brings an unexpected twist to the usually dry subject of customer data management. By using a playful metaphor, the ad emphasizes the power of their CRM tool to bring together scattered data and streamline customer insights. The Formula (That Works at Any Budget): Playful Metaphor + Relatable Frustration = Instant ConnectionThe ad kicks […]
Wistia | This ad for Soapbox cost $10,000 to produce
Wistia’s ad is a fourth-wall-breaking, behind-the-scenes rollercoaster that turns a modest production budget into a full-on marketing flex. The message? You don’t need a massive budget to make great video—just a tool like Soapbox, and a little bit of know-how. The Formula (That Works at Any Budget): Meta Commentary + Transparency = Instant CredibilityFrom the […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
Capterra | All in a Weeks Work
Capterra takes us inside a whirlwind week at a small business—where HR, finance, and operations collide in chaos. The twist? Every issue could’ve been avoided with the right software. From dance breaks to mild meltdowns, the ad shows how fast things unravel without the right tools—and how Capterra helps teams find them fast. The Formula […]
Squarespace | G Suite x Squarespace Present: Kombucha Dog
What happens when a kombucha brewer decides to use his product to help rescue dogs get adopted? You get Kombucha Dog: a real company with a real mission. This brand story is brought to life by Squarespace and G Suite, showing how sleek websites and integrated tools can fuel purpose-driven businesses. The Formula (That Works […]
Dropbox | Keep Rising with Dropbox
Dropbox’s “Keep Rising” is a visual love letter to creators, freelancers, and small business owners. Through cinematic montages and poetic narration, it champions the idea of building something meaningful—even when the path is tough. It’s not a product demo—it’s a brand anthem designed to stir ambition. The Formula (That Works at Any Budget): Cinematic Storytelling […]
DHL | License to Deliver
DHL leans into full-action movie parody territory in this high-octane, tongue-in-cheek spot that turns an everyday delivery driver into a globe-trotting secret agent. With slick production, explosive stunts, and an unmistakable James Bond flair, this ad positions DHL as the ultimate logistics partner—capable, reliable, and faster than the competition. The Formula (That Works at Any […]
Squarespace | 5 to 9 × Dolly Parton
Squarespace flips the script on the classic Dolly Parton anthem “9 to 5” with a bold, musical tribute to side hustlers, dreamers, and after-hours entrepreneurs. Set to a remixed version of “5 to 9,” this ad celebrates the creative energy people pour into their passions after the workday ends. Squarespace positions itself as the website […]
Snowflake Inc | Promoted to the C-Suite
Snowflake serves up satire with a sharp edge in “Promoted to the C-Suite,” where a data engineer is unexpectedly rewarded with a corner office, private jet perks, and full C-level clout—just for choosing Snowflake. It’s a cheeky take on how data can transform not just business results, but entire careers. The Formula (That Works at […]
Snowflake Inc | BI vs. IT: The Struggle for Data Ends Now
Snowflake delivers a comedic battle royale where BI (Business Intelligence) and IT teams square off in a parody of old-school workplace rivalries. In a world where dashboards duel databases, the ad dramatizes a real business pain point: siloed data teams fighting instead of collaborating. Snowflake steps in as the peacekeeper, turning conflict into clarity. The […]
Orange | Trust Journey
In this emotionally rich and visually stunning spot, Orange France takes viewers on a literal and metaphorical journey of trust between a father and daughter, made possible through technology. What starts as a simple road trip unfolds into a deeper story of independence, safety, and digital connection—showing how Orange empowers people to move forward confidently […]
DHL | Keep Up With the Clicks
DHL’s high-speed ad dramatizes the world of e-commerce, where every click sets off a chain reaction that businesses must keep up with. Set to a cinematic, fast-paced rhythm, the ad showcases DHL’s ability to move as quickly as online shoppers do—delivering behind the scenes while the world shops in real time. The Formula (That Works […]
Squarespace | Sally’s Seashells × Zendaya
Zendaya stars in this modern twist on the classic tongue twister, “Sally sells seashells by the seashore,” reimagined as a story of entrepreneurial ambition powered by Squarespace. The ad traces Sally’s journey from beachside stand to e-commerce empire, all thanks to one thing: building her brand online. The Formula (That Works at Any Budget): Familiar […]
Adobe | Billion Dolla
Adobe’s “Billion Dolla” ad is a wild, fast-paced creative fever dream that follows a young entrepreneur with an idea so big, even she can’t explain it—yet everyone wants in. The twist? She hasn’t built the product. She’s just got the deck. And it was made in Adobe. The Formula (That Works at Any Budget): Big […]
Microsoft | #OriginalByDesign × Kiana Clay
Microsoft’s #OriginalByDesign campaign profiles Kiana Clay—adaptive athlete, entrepreneur, and a force of resilience—showcasing how Microsoft technology helps her defy limits, design her path, and keep pushing forward. It’s a stirring portrait of purpose, passion, and empowerment through tech. The Formula (That Works at Any Budget): 1. Personal Storytelling = Deep Emotional EngagementThe ad zeroes in […]
HP | “Chain Reaction” featuring Aaron Takahashi
HP’s “Chain Reaction” ad stars Aaron Takahashi, who finds himself caught in a series of increasingly ridiculous events after a simple printer malfunction. What starts as a minor inconvenience quickly spirals into an uncontrollable chain of chaos—leading to an absurd sequence of mishaps that humorously highlight the frustrations of office technology. The Formula (That Works […]
Spendesk | Smart Spend Management: The Key to Every Successful Mission
Spendesk goes full action-thriller mode with this cinematic spot that reimagines finance teams as covert operatives. The message? Behind every business success, there’s a stealthy, sharp spend management system. It’s finance, but make it Mission Impossible. The Formula (That Works at Any Budget): Spy-Movie Aesthetic = Instant IntrigueFrom the dramatic lighting to the tense soundtrack […]
Front | The Human Touch
Front’s “The Human Touch” ad makes a bold emotional play in the B2B space. Instead of leading with product features, it leads with empathy—spotlighting the power of real human connection in customer communication. It’s cinematic, moving, and a direct challenge to cold, transactional software. The Formula (That Works at Any Budget): Emotional Storytelling = Deep […]
Zendesk | The Zendesk Sales Suite
Zendesk’s “Sales Suite” ad blends mock-serious corporate tone with sharp humor to poke fun at outdated, overcomplicated sales tech. It positions Zendesk as the refreshingly simple, human-centered alternative that understands how sales actually works—chaotic, emotional, and sometimes awkward. The Formula (That Works at Any Budget): Corporate Satire = Instant DifferentiationThe ad mimics the style of […]
Mailchimp | Now What, That’s What
Mailchimp’s “Now What, That’s What” ad tackles the all-too-familiar moment in business where you’ve just launched something… and then realize you have no clue what comes next. It’s a stylish, clever ride through the “messy middle” of marketing, offering Mailchimp as the clear next step when the excitement of launching fades into a fog of […]
ScreenCloud | IT Hero
ScreenCloud’s ad is a mockumentary-style tribute to the unsung legends of the office: IT teams. Framed like a superhero origin story, it follows one overwhelmed IT pro who unlocks his full potential—not with a cape, but with ScreenCloud’s digital signage solution. It’s a quirky, self-aware reminder that even behind-the-scenes heroes deserve a streamlined way to […]
Dayforce | Do the work you’re meant to do
Dayforce delivers a poetic, cinematic ode to workers everywhere—pairing sweeping visuals with emotionally resonant narration to show how it helps people focus on what really matters. Whether you’re running a hotel, leading a factory team, or helping customers one-on-one, Dayforce positions itself as the software that frees you from the noise, so you can do […]
Okta | That’s Not the Father
Okta flips daytime TV drama into IT comedy gold in this identity-first security spot. Set on a spoof of a Maury-style show, an emotional employee is shocked to discover—live on stage—that the man who logged into her system is not her actual coworker. Enter: the punchline, and the problem—your company’s security is only as strong […]
Trello | Feels Like Magic | Portal
Trello’s “Feels Like Magic” ad leans into a surreal, whimsical tone as it takes us through a productivity portal—literally. A woman opens a glowing wardrobe door and steps into a world where teams are aligned, work flows effortlessly, and nothing gets lost in translation. It’s a visual metaphor for how Trello simplifies project management across […]
Okta | “That’s My IT Guy.”
Okta’s ad spins the usually invisible world of IT into the spotlight—with a twist of spy drama. When a cyberattack threatens a company, one employee proudly proclaims, “That’s my IT guy!” as their identity security expert pulls off the ultimate digital rescue. It’s sleek, dramatic, and glorifies the unsung heroes of the digital age. The […]
Cloudwaremx | Work worth celebrating | The smarter way to workflow
Cloudwaremx’s ad is a punchy, fast-moving ride through the chaotic underbelly of business operations gone wrong—and the dramatic shift when workflow finally clicks. The tone? Snappy. The visuals? Sharp. The message? Work should feel like winning, not whack-a-mole with tasks. The Formula (That Works at Any Budget): Exaggerated Workplace Chaos = Immediate Pain Point RecognitionThe […]
Phonexa | The Startup
This ad from Phonexa leans all the way into startup clichés—with dramatic lighting, motivational quotes, and a hilariously self-serious founder who thinks he’s building the next big thing (spoiler: it’s socks). It’s a pitch-perfect parody that shines a light on overhyped startup culture while cleverly positioning Phonexa as the grown-up in the room. The Formula […]
Monday.com | Back to the office (or not)
This Monday.com ad captures the awkward limbo of hybrid work culture by following one employee’s very literal and very funny attempt to “return to the office.” As the camera follows her through parks, stairwells, and near-empty conference rooms, it becomes clear: the workplace isn’t one place anymore—and that’s exactly why Monday.com exists. The Formula (That […]
WalkMe | Employee Frustration can be Difficult to Diagnose
WalkMe’s ad takes a humorous and insightful approach to highlighting employee frustrations in the workplace. The ad features a comical “diagnosis” of a worker’s frustration with technology. The scenario uses a doctor-patient dynamic, where the employee’s frustrations are misinterpreted and treated as something far more complex than they are. Ultimately, WalkMe positions itself as the […]
WalkMe | Imagine a couples therapy session with your software! #2
In WalkMe’s second ad in the therapy series, the focus shifts to a hilarious and relatable couples therapy session—this time between a software and its user. The user voices all their frustrations with the software, while the software gets a chance to defend itself. The comedic portrayal highlights the miscommunications and unmet expectations that occur […]
WalkMe | What would your software say to you in therapy? #1
WalkMe’s ad takes a humorous look at the relationship people have with software. The ad imagines a software program going through therapy to voice all its frustrations about being misused, misunderstood, and underappreciated by its users. This comedic take offers a light-hearted approach to the challenges of tech adoption and user experience, highlighting how WalkMe […]
GoDaddy | GoDaddy Airo® Can – Friendship Saver
GoDaddy continues its surreal streak with “Friendship Saver,” an ad where two friends nearly implode over a heated name debate for a new business. Enter GoDaddy Airo®—the AI tool that swoops in like a digital best friend, solving naming crises and saving friendships with just a few clicks. The Formula (That Works at Any Budget): […]
GoDaddy | GoDaddy Airo® Can – Tube Man
GoDaddy’s “Tube Man” ad takes a literal wind-powered marketing gimmick—the wacky inflatable tube guy—and brings it into the AI era. The spot introduces GoDaddy Airo®, their AI-powered tool for small businesses, by imagining what happens when even the Tube Man gets an upgrade. It’s fast-paced, ridiculous, and delightfully self-aware, targeting entrepreneurs who want to make […]
Dissolve | This Is a Generic Brand Video
Dissolve’s ad brilliantly parodies the typical, cookie-cutter brand video by exaggerating all the clichés often seen in corporate advertising. It humorously critiques the overused tropes—such as slow-motion shots of people working, vague emotional appeals, and dramatic music—that dominate the marketing world. The ad’s message is clear: break away from generic content and do something more […]
SAP | When Business Works Together
SAP’s “When Business Works Together” ad focuses on the power of collaboration in business, showing how different organizations, when aligned and using the right tools, can achieve extraordinary results. The ad emphasizes SAP’s role in creating seamless connections across various functions, helping businesses achieve greater efficiency and success. The Formula (That Works at Any Budget): […]
UKG | Fairytale Workplace
UKG’s “Fairytale Workplace” ad takes a lighthearted approach to address workplace challenges by presenting a fantastical world where everything works perfectly — employees are always happy, tasks are completed effortlessly, and everyone works in perfect harmony. The ad contrasts this idyllic fantasy with the reality of many organizations, where things aren’t always so smooth, and […]
HubSpot | Spread Too Thin
HubSpot’s “Spread Too Thin” ad humorously highlights the chaotic and overwhelming life of a small business owner trying to juggle everything. Through relatable scenarios, the ad effectively underscores the difficulties faced by entrepreneurs who handle marketing, sales, and customer support all at once. By showcasing the struggle, HubSpot presents its software as the perfect solution […]
Monday.com | The platform where everyone manages work, their way
Monday.com’s ad presents the flexibility of its platform, emphasizing how it allows teams to manage work in a way that suits their unique needs and workflows. It showcases how the platform adapts to various industries, allowing businesses to streamline tasks and collaborate effectively, no matter their specific processes. The Formula (That Works at Any Budget): […]
Squarespace | Launch It
In “Launch It,” Squarespace delivers a sleek, cinematic ode to entrepreneurs, creators, and dreamers who are ready to take their ideas live. With a dramatic tone and striking visuals, the ad positions Squarespace as the go-to launchpad for building your brand, business, or personal platform online. The Formula (That Works at Any Budget): High Stakes […]
Motion Array | So Easy
Motion Array’s “So Easy” is a playful and simple ad that emphasizes the ease of use and accessibility of their video creation tools. With a direct appeal to creators and editors, the ad highlights how Motion Array streamlines the video production process, making it quick and effortless for users to create professional-grade content. The Formula […]
