Amazon Business | Leo’s Inventions – Smart Business Buying
Amazon Business delivers a charming blend of humor and absurdity in this ad, featuring Leo, a self-proclaimed inventor who thinks innovation means overcomplicating everything. While Leo designs comically unnecessary contraptions, Amazon Business proves that smart business buying doesn’t have to be complicated—just streamlined, efficient, and hassle-free. The Formula (That Works at Any Budget): Over-Complication = […]
Adobe | The Heist
Adobe flips the typical high-stakes heist story on its head with a hilarious twist: in a world of cutting-edge security, the real challenge isn’t cracking a safe—it’s opening a simple PDF. The ad leans into spy-movie tropes before delivering a perfectly absurd punchline, making Adobe Acrobat the unexpected hero of the mission. The Formula (That […]
Zoho | Excitement meets Zoho One
Zoho One’s ad leans into absurd humor and exaggerated enthusiasm to make business software—usually a dry topic—feel like the most exciting thing on the planet. The spot plays on over-the-top excitement, treating Zoho’s integrated business software suite like a life-changing revelation. The Formula (That Works at Any Budget): Exaggerated Reactions = Immediate Engagement – The […]
LinkedIn | Find Your In | Laundromat
LinkedIn’s “Find Your In” campaign takes an unexpected, lighthearted approach to networking by setting the scene in a laundromat—a place where you’d never expect to make a career connection. The ad cleverly challenges traditional ideas of networking, showing that opportunities can pop up anywhere—but LinkedIn makes them happen more intentionally. The Formula (That Works at […]
Figma | Figma Slides: All hands on deck
Figma’s ad for Figma Slides transforms a dull, predictable corporate meeting into a chaotic, high-stakes naval operation. With a full-blown war room atmosphere, flashing alerts, and a captain barking orders, the ad turns last-minute slide edits into a dramatic crisis—until Figma Slides swoops in to restore order. The Formula (That Works at Any Budget): High-Stakes […]
Monday CRM | CRMCare.org by monday CRM
Monday CRM takes a satirical jab at the struggles of bad CRM software by framing it as a humanitarian crisis. CRMCare.org—a fictional relief organization—”rescues” teams from outdated, inefficient CRMs, treating their suffering as a dire emergency. The ad blends mock-serious philanthropy with over-the-top dramatization to hammer home the pain of clunky CRMs and the relief […]
Expensify | 2 Chainz x Adam Scott | Expensify This FULL Super Bowl Commercial 2019
Let’s be real—nobody wakes up excited to file an expense report. But Expensify turned that snooze-fest of a task into a full-blown, diamond-covered, money-cannon-firing rap video. Sure, they had 2 Chainz (Grammy-winning rapper, “It’s a Vibe”) and Adam Scott (Parks and Recreation, Severance), plus a Super Bowl-sized budget to play with. But take away the […]
Wix | New York Yankees Start Promoting Themselves
This Wix commercial cleverly plays on the slightly absurd nature of celebrity endorsements. By featuring MLB stars Didi Gregorius and manager Aaron Boone, the ad directly acknowledges that it would be “weird” for them to promote themselves. This self-aware humor gives the commercial an engaging, meta quality, rather than a straight-faced product pitch. The Formula […]
Slack | Teams Do Amazing Things — “Animals!”
This Slack commercial embraces the bizarre, imagining an office staffed by anthropomorphic animals. Instead of a straightforward pitch about productivity, the ad uses playful surrealism to suggest that even the most diverse (and, frankly, absurd) teams can come together seamlessly using Slack. This isn’t just about features; it’s about a company that embraces the unexpected. […]
Asana | Tame Your Work Worries
Asana’s ad, “Tame Your Work Worries,” takes on the all-too-familiar challenge of juggling multiple tasks and feeling overwhelmed at work. By showcasing how chaotic and frustrating managing work without the right tools can be, the ad highlights how Asana can help transform that chaos into smooth, organized productivity. The Formula (That Works at Any Budget): […]
Zapier | Set your work in motion
Work should flow, not feel like a never-ending to-do list. Zapier’s latest ad nails that feeling, turning workplace inefficiencies into a smooth, synchronized system—without the usual corporate video stiffness. Rather than overwhelming viewers with technical jargon, the ad takes a more intuitive, visually engaging approach. We see different work apps and tasks linking seamlessly, almost […]
Squarespace | Bakery
Squarespace’s “Bakery” ad is a visually engaging piece that highlights how the platform empowers small business owners to establish a compelling online presence. Set in a charming bakery, the ad underscores the seamless integration of Squarespace’s tools to showcase products and connect with customers effectively. The Formula (That Works at Any Budget): Authentic Setting = […]
Cognizant | When Data Means Business
In today’s fast-paced world, data is more than just numbers—it’s the key to making smart decisions. Cognizant’s ad shines a light on how data drives business decisions, empowering organizations to think strategically and stay ahead of the competition. By bringing this serious business into focus, the ad positions Cognizant as the expert in transforming complex […]
Surfer | Create ready-to-rank articles in minutes with Surfer AI.
In today’s fast-paced digital world, content creation can feel like an endless grind. Surfer AI steps in to make life easier, offering a streamlined solution that creates SEO-optimized articles in minutes. This ad takes a lighthearted approach to show how Surfer AI empowers content creators to get ahead without the usual stress of keyword research […]
CAKE.com | Better planning, better results | Manage time efficiently with CAKE.com
Time management isn’t just about calendars and to-do lists—it’s about making sure everything runs smoothly without the last-minute panic. CAKE.com’s latest ad gets straight to the point: better planning leads to better results. By showcasing the chaos of poor scheduling versus the ease of a well-organized workflow, the ad highlights how CAKE.com helps businesses stay […]
CrowdStrike | The Future | Extended Cut
In the rapidly evolving world of cybersecurity, CrowdStrike’s ad takes us on a journey into the future—a future where advanced technology, innovation, and protection come together to safeguard businesses. This extended cut doesn’t just highlight the power of CrowdStrike’s capabilities; it makes the audience feel like they’re stepping into the next generation of digital security, […]
Nationwide | Fairer Share
Nationwide’s ad focuses on the concept of fairness, showing a world where people get what they deserve—not just through actions but through meaningful rewards. With a sharp look at how people view fairness in financial services, Nationwide positions itself as the brand that ensures everyone gets a “fairer share.” The Formula (That Works at Any […]
Simply Business | Simply Business TV advert 2024 | ‘Simply the Best’
Insurance ads tend to be, well… forgettable. But Simply Business flips the script with a feel-good, high-energy celebration of small business owners, all set to an undeniably catchy soundtrack. Instead of focusing on policies and paperwork, this ad puts the spotlight where it belongs—on the people who make businesses run. The Formula (That Works at […]
HP.com | Phish in a Barrel
HP’s “Phish in a Barrel” commercial tackles the ongoing problem of cybersecurity threats, specifically phishing attacks, with a blend of humor and serious messaging. By exaggerating the ease with which hackers can target vulnerable systems, HP highlights the need for strong, reliable security solutions to protect against these growing threats. The Formula (That Works at […]
UPS | Television Commercial | 2004
UPS keeps it simple, yet effective, with a direct and customer-focused message: What can Brown do for you? This 2004 ad isn’t flashy, but it doesn’t need to be. Instead of gimmicks or over-the-top storytelling, UPS leans into a straight-talking, service-first approach that reinforces reliability, speed, and trust. The Formula (That Works at Any Budget): […]
T-Mobile | Sprint Wireless/Nextel Commercial 2006 ‘Office Dancing’
Some ads sell a product. Others sell a vibe. Nextel’s “Office Dancing” commercial does both—blending corporate absurdity with impeccable comedic timing to position its push-to-talk service as the secret weapon for peak workplace efficiency. At first glance, it’s just three middle-aged office guys dancing like no one’s watching. But look closer, and the ad delivers […]
T-Mobile | Sprint: Business is Beautiful
In the world of B2B advertising, there’s a fine line between making business sound sleek and making it sound completely unrelatable. T-Mobile’s “Business is Beautiful” ad, created after the Sprint acquisition, strikes the perfect balance between humor, clever messaging, and showcasing a very real business challenge: improving communications and streamlining operations. The commercial is filled […]
Webex | Webex Commercial
Webex brings the workplace to life in their ad by cleverly showcasing how technology can transform mundane meetings into more engaging, productive experiences. With a focus on the power of video collaboration, Webex highlights the seamless integration of their platform into everyday business communication. The ad does a great job of demonstrating the efficiency and […]
HP | EDS Commercial – IT Department
In this humorous ad, HP and EDS (Electronic Data Systems) dive into the often-chaotic world of IT departments. The commercial humorously depicts the frustration of working with outdated, unreliable technology and the overburdened IT professionals who have to fix it. By showcasing these struggles, the ad positions HP’s solutions as the perfect fix for all […]
HP | EDS “Airplane”
In this classic HP and EDS commercial, the ad imagines a humorous scenario where an airplane’s complex systems are being operated in a disorganized, chaotic manner—illustrating what happens when business processes aren’t handled properly. The premise: EDS’s solutions are the equivalent of the reliable, streamlined systems that would make this airplane run smoothly. The humor […]
FedEx | Funny Caveman FedEx Commercial – 2006 Super Bowl XL
FedEx’s 2006 Super Bowl ad brings humor to the forefront with a caveman-themed commercial that illustrates the lengths a FedEx driver goes to for an important delivery. The caveman, frustrated by the inefficiency of his ancient methods of transportation, becomes the perfect comedic counterpart to FedEx’s fast, reliable service. This ad’s blend of humor and […]
Salesforce |What is Salesforce Customer 360?
Salesforce’s What is Salesforce Customer 360? ad breaks down the concept of the Salesforce Customer 360 platform through a clever, engaging approach. By highlighting the interconnectedness of customer data and how it empowers businesses, Salesforce emphasizes the ease of unifying different parts of the customer journey. The ad uses a lively narrative to showcase how […]
Next Insurance | The Insurance of Your Small Business Dreams
Next Insurance’s The Insurance of Your Small Business Dreams commercial taps into the dreams and aspirations of small business owners, providing a clever spin on what happens when things go wrong in the business world. The ad emphasizes the ease and importance of getting the right coverage to protect your business, all while showcasing how […]
Perimeter 81 | Introduces: The Cybersecurity Experience Platform
Perimeter 81’s Cybersecurity Experience Platform ad cleverly positions cybersecurity as both essential and easy to manage, using an engaging and futuristic approach. With a slick, high-tech feel and a well-paced narrative, the ad showcases how Perimeter 81 transforms complex cybersecurity into a seamless experience. Rather than focusing solely on the technical jargon, the ad makes […]
Modern Treasury | Move money easier, grow faster with Modern Treasury
Modern Treasury’s ad efficiently conveys the ease and speed of handling business payments and money transfers. By focusing on the core benefits of streamlining financial operations, the ad highlights the product’s simplicity and efficiency. The visuals reinforce how effortless it is to integrate and automate payments, allowing businesses to focus on growth rather than administrative […]
Compaq | “I Wouldn’t Watch This Commercial” – JOHN CLEESE
In this hilarious commercial, the legendary John Cleese takes the reins with a sarcastic twist, telling viewers that they shouldn’t even bother watching the ad. But in classic Cleese style, he doesn’t just stop there—he gives the audience every reason why Compaq is a great choice for their computing needs, all while dismissing the typical […]
Monday.com | The first work platform you’ll love to use
In “The First Work Platform You’ll Love to Use”, Monday.com sets itself apart by making the work management process fun, engaging, and downright lovable. By showcasing a mix of playful humor and relatable frustrations, this ad positions Monday.com as the work platform that transforms tedious tasks into something you actually want to use. It’s not […]
IBM | Ideating
IBM’s “Ideating” ad showcases the power of collaboration and innovation within the world of business. The commercial emphasizes how technology can unlock creativity, streamline problem-solving, and help businesses ideate more effectively. Through a dynamic blend of visuals and messaging, IBM positions itself as a key enabler in transforming ideas into impactful results. The Formula (That […]
Deel | Deel makes global HR *actually* fine
Deel’s ad presents a clever and humorous take on the challenges of managing global HR. By exaggerating the complexities of handling international payroll and compliance, Deel positions itself as the simple, stress-free solution to what would otherwise be a chaotic task. The Formula (That Works at Any Budget): Exaggerated Chaos = Instant Engagement – The […]
Fiverr | The Competitors
Fiverr’s ad “The Competitors” brings a comedic take on the challenges businesses face when hiring freelancers. It humorously shows how traditional, inefficient methods of finding talent often result in absurd and chaotic situations—highlighting Fiverr as the efficient, easy, and modern solution for all your freelance needs. The Formula (That Works at Any Budget): Exaggerated Pain […]
Service Now | Put AI to Work for People
ServiceNow’s ad “Put AI to Work for People” dives into the transformative power of AI in business, showcasing how their platform uses AI to automate workflows, make smarter decisions, and ultimately improve customer and employee experiences. The commercial presents a world where AI is an ally, helping businesses grow without the friction and challenges often […]
SAP | Business AI “Office Cat”
SAP’s “Business AI ‘Office Cat’” ad introduces their AI solutions in a playful and engaging way, using a quirky office cat character to demonstrate how SAP’s AI can transform business operations. The ad highlights the ease and efficiency SAP’s AI brings to the workplace, showing how it can seamlessly integrate into daily business processes to […]
UKG | Time of Your Life
UKG’s “Time of Your Life” ad uses a mix of humor and emotional appeal to emphasize the importance of work-life balance and the role UKG’s workforce management solutions play in achieving it. The ad focuses on the idea that managing time effectively leads to better employee satisfaction, productivity, and overall happiness at work. The Formula […]
HubSpot Customer Platform | And That’s Why We Use HubSpot
In HubSpot’s “And That’s Why We Use HubSpot” commercial, the brand showcases the ease and efficiency of its customer platform, emphasizing how it helps businesses streamline their operations and improve their overall customer experience. Through a series of humorous and relatable business scenarios, the ad highlights the platform’s benefits in simplifying marketing, sales, and customer […]
Slack | The Big Meeting
In Slack’s “The Big Meeting,” the commercial highlights how the platform streamlines communication, helping teams avoid the chaos of unnecessary meetings. The ad humorously portrays a typical, overlong meeting where employees struggle to stay engaged, only for Slack to swoop in and save the day with seamless communication and collaboration. The commercial uses humor to […]
WINN.AI | No Typing CRM™
WINN.AI introduces its No Typing CRM™ through a high-energy, humorous commercial that highlights how the software takes the pain out of CRM management. The ad imagines a world where typing on keyboards is a thing of the past, and salespeople use voice commands to manage their CRM effortlessly. The message is clear: WINN.AI revolutionizes CRM […]
DHL | Studio to Atelier, grow your business with DHL.
DHL’s “Studio to Atelier” ad takes viewers on a journey of a business owner growing from a small studio operation into a thriving global enterprise. The ad emphasizes how DHL supports this transformation by offering streamlined logistics solutions that allow businesses to expand and thrive, no matter where they are in the world. It’s a […]
Teamwork.com | Meet The Client
Teamwork.com’s “Meet The Client” ad gives a humorous and relatable look at the often frustrating client-business relationship, especially when working on complex projects. Through exaggerated scenarios, the ad highlights the challenges that project managers and teams face in trying to please a client who keeps changing their mind. Teamwork.com presents itself as the solution to […]
WINN.AI | The Sales Painkiller
WINN.AI’s “The Sales Painkiller” takes a hilarious approach to the daily struggles of sales teams, showing how traditional CRM systems feel like an unbearable headache. By exaggerating the pain of manual data entry and clunky processes, the ad positions WINN.AI as the ultimate remedy—an effortless, no-typing CRM that lets sales teams focus on closing deals […]
AppsFlyer | Self Aware Ad
AppsFlyer takes a refreshingly meta approach with “Self Aware Ad,” an ad that knows it’s an ad—and isn’t afraid to poke fun at itself. By breaking the fourth wall and playfully acknowledging common advertising tropes, the ad keeps viewers engaged while subtly driving home the value of AppsFlyer’s marketing analytics. The Formula (That Works at […]
ADP | The 25th Hour
Discover how ADP creatively tackled Business & Work in their latest video “The 25th Hour” within the Human Resources Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Zoom | Zoom Contact Center: For when your customers’ plans don’t go as planned
Discover how Zoom creatively tackled Business & Work in their latest video Zoom Contact Center: For when your customers’ plans don’t go as planned within the IT Services and IT Consulting industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Zendesk | Magical customer experiences
Discover how Zendesk creatively tackled Business & Work in their latest video Magical customer experiences, powered by Zendesk within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Windward | From “DUNNO!” to “I know!” with Ocean Freight Visibility
Discover how Windward creatively tackled Productivity in their latest video From “DUNNO!” to “I know!” with Ocean Freight Visibility within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
WalkMe | Software just wants to see you happy.
Discover how WalkMe creatively tackled Business & Work in their latest video Software just wants to see you happy. within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
