Intel | Intel-Powered Tablets With Coach Ron Crawford
Basketball coach Ron Crawford explains why success isn’t just about strategy—it’s about finding an edge. The video shows him using an Intel-powered tablet during practice and team meetings. He analyzes plays, reviews footage, and prepares his players. During the big game, his team wins in the final moments. Crawford holds up an Intel processor, saying […]
HP | The Future of Collaboration
A team holds a hybrid meeting with some employees in a conference room and others joining remotely by video call. The manager suggests bringing everyone back to the office, saying, “The way we’re working just isn’t working.” But remote workers push back. One explains that noise-canceling headphones let them be heard clearly, even with background […]
HP | Board Meeting at the Beach? No Problem!
A woman and her boss appear to be on a regular video call from their offices. But it’s all a setup. Behind them are fake office backdrops—complete with clocks, certificates, and potted plants—while they’re actually working from the beach. Their secret is exposed when a wave crashes into the boss’s setup mid-call. The final scene […]
HP | According to Steve
Two office workers complain about running out of printer ink, calling it a problem that “really, really stinks.” One of them, Steve, introduces HP Instant Ink. A rap-style voiceover kicks in, listing benefits like fast ink delivery, saving up to 50%, and equal pricing for black, white, or color ink. The ad uses quick cuts […]
Intel | Round Table Ultrabook™
The video opens in a medieval castle. Knights in armor sit around a large table, struggling to interpret sales data on clunky laptops. The king, frustrated, asks for help but is told to “call the helpline.” Just then, a woman enters carrying a sleek, modern laptop—the Ultrabook. The knights marvel at its thinness, calling it […]
Intel | The Tech Test with Corinne & Jamie Foxx
Jamie Foxx enters a room with an armful of outdated tech gear—dongles, chargers, a hotspot, even a mini power station. He proudly claims he’s got the “tech stuff covered” for a woman using a new laptop. But she surprises him. Her sleek Intel Evo laptop already has everything built in: a touchscreen, Wi-Fi 6, instant […]
Salesforce | “Self-Aware Squirrel”
Matthew McConaughey stands in a scenic field, pondering the question: “Who’s going to become self-aware first—AI or us?” He directs this to a squirrel on a tree stump, whose eyes glow with a digital effect. The camera reveals dozens more squirrels across the hillside, many with the same glowing eyes. Text appears: “Ask More of […]
Teamwork.com | The Profit Sweats
A woman lies awake at night, stressed about going over budget on a client project. Just as she tries to let it go, she gets a late-night text from her boss: “Is the project on budget?” Cut to “After Teamwork.com,” where she’s calm, in the office, using Teamwork.com’s dashboard to track profitability in real time. […]
Teamwork.com | The No-Show
The video opens with a chaotic “Before Teamwork.com” scenario: a frazzled manager suggests lying to a client about WiFi issues to cover for an absent team member. One colleague looks panicked. Another reaches for the router to stage a fake outage. The tone is tense, desperate, and slightly absurd.The scene shifts to “After Teamwork.com.”The same […]
Teamwork.com | The Timelog Slog
The video opens with Ralph, a stressed office worker. Suddenly, a woman storms in holding a megaphone under a giant banner that reads, “DID YOU TRACK YOUR TIME, RALPH?”. She yells reminders about his unlogged hours while confetti (symbolizing relentless nudges) rains down on him. Ralph sits frozen under the pressure.Then—cut to “After Teamwork.com.”The same […]
Hootsuite | #KnowYourSocial: Social Marketing
Amy, a social media strategist, is introduced by a colleague to a new hire, Sasha. The colleague asks Amy a simple question about emojis for tweeting. Instead, Amy replies with technical marketing jargon like “conversion rates,” “Facebook optimized video content,” “organic,” “paid performance,” and “ROI.” Sasha adds by asking if they use “UTM parameters.” Both […]
Hootsuite | #KnowYourSocial: Advanced Social Ads
This B2B video ad shows a marketing manager firing off a rapid stream of acronyms like CPM, CPC, SOV, and SEM during a meeting. Michelle, one of the team members, looks confused and overwhelmed. Next, the scene shifts to a laptop showing Hootsuite Academy’s Advanced Social Advertising Course. A voiceover says, “Good thing you know […]
Hootsuite | Survival Guide: “Chit Chat”
This B2B commercial opens with a holiday-themed title card: “The Happy Helpful Holiday (Office) Survival Guide.” A tip appears—”Prepare conversation starters to liven up your office holiday functions”—and we cut to a painfully awkward moment at an office party. One colleague asks an overly intellectual question about human evolution, while the others stare in silence. […]
Billie x Adobe | Create What’s True to You
Billie Eilish partners with Adobe to show how she used Creative Cloud tools to shape her Happier Than Ever album and music video. We see Billie editing, directing, and building her vision step by step. Adobe then opens the door to fans, asking them to create original art using #BillieXAdobe. That fan art ends up […]
Lenovo | JANE
An IT professional explains the exhausting reality of dealing with “Jane,” a self-proclaimed power user. We see Jane juggling multiple tasks—spilling coffee, printing, untangling cords, using multiple devices, and working on the go. The IT guy lists her constant demands: she wants to run everything, go everywhere, dock wirelessly, and “clone herself twice.” He vents […]
Rho | “The Father of Accounting”
The video opens in 1494 Italy. Luca Pacioli, known as the “Father of Accounting,” writes by candlelight with a quill. He explains the double-entry bookkeeping system—debits, credits, and the balance of assets and liabilities. But then he begins describing problems that sound surprisingly modern. He complains about broken spreadsheet formulas, clients who don’t understand accounting […]
1Password | You’ll never be a part of this lineup.
A man at a grocery store checkout loudly spells out a complex password over the phone. It includes uppercase letters, numbers, and a dollar sign. He also mentions he doesn’t use two-factor authentication. The cashier, Clara, looks concerned. She explains he’s putting himself at risk of identity theft. Clara shows how 1Password can share sensitive […]
Zendesk | “It’s Mostly Just Astronauts”
A person in an old-fashioned deep-sea diving suit lounges on a couch, reading. An astronaut walks in from the back, talking on what sounds like a phone. He says he’s “go for drinking,” but the group is “mostly just astronauts.” The diver gives a tired sigh. A text overlay reads, “RELATIONSHIPS ARE COMPLICATED.” The scene […]
NexHealth | The All-In-One Patient Experience Platform
A man tries to book a dentist appointment. He calls, gets stuck in an automated menu, and tries again later—only to be placed on hold. Inside the dental office, the receptionist is overwhelmed by ringing phones, stacks of paperwork, and endless scheduling. A frustrated doctor wonders why they don’t have more five-star reviews. Then, NexHealth […]
ARRIS | Are you a Bandwidth Hog?
The ad shows different people enjoying their favorite online activities—streaming recipes, recording music, working out, gaming. The voiceover explains that everyone has passions that need a strong home network. Then the issue appears: “bandwidth hogs.” Animated pigs pop up, disrupting each person’s activity. These pigs represent devices or people using too much internet bandwidth. The […]
Bosch Global | Meet our Robotics Researchers at Bosch
The video opens in a robotics lab. A robotic arm tries to grab a cup—and spills it. A researcher yells, “No!!!” It’s a small fail, but it sets the tone: Bosch is solving real challenges in robotics. From there, the video cuts to researchers discussing their work. They talk about localization, SLAM, scene understanding, motion […]
Workday | Welcome to the future of HCM
Workday’s Barbry McGann introduces the platform’s capabilities for managing a skills-based workforce. The video explains how Workday’s Skills Miner uses machine learning to map a company’s real-time “Skills Supply” from internal sources—like resumes, performance data, and feedback. It matches this to “Skills Demand” based on open roles and business priorities. The ad also highlights strategic […]
Dapper | Pulp Fiction, But It’s B2B Marketing
Two men in black suits drive through a city in a scene styled like Pulp Fiction. As they talk, the passenger explains the convoluted process of B2B marketing. He mocks how buyers must first fill out forms, become “Marketing Qualified Leads,” and then wait for a sales rep to contact them—still without seeing pricing. The […]
Squarespace | Make It Real | Oscar the Grouch
A woman spots Oscar the Grouch’s pile of trash on a New York stoop and immediately pronounces it “modern art.” She snaps a photo and builds him a Squarespace website right there. The site goes live, and suddenly Oscar’s trash is showcased in online galleries, news article headlines, and curated into museum-like installations across the […]
Zendesk | Why Zendesk?
Jessie Prestige has a problem: the photo upload isn’t working on the MondoPics website. She submits a support ticket. On the other side, Zendesk support agent Jason Borden receives the ticket and begins typing a reply—but then switches to live chat. Jessie joins the chat and admits she doesn’t know her browser version. Jason responds […]
Squarespace | A Better Web Awaits
The internet has become a noisy, confusing place. Squarespace turns that idea into a chaotic real-world street. The ad begins with strange images: a baby with an adult face, a broken visitor counter, and a man stepping into a messy street. That street represents the internet. He’s quickly surrounded by weird, loud characters. A muscle […]
Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
Squarespace | Who Is JohnMalkovich.com
John Malkovich sits in a tailoring workshop, trying to buy the domain “JohnMalkovich.com” for his fashion line. He’s shocked to find it’s already taken. A coworker confirms the bad news. He discovers the domain is being used for an “ULTIMATE Fishing Site,” complete with someone else proudly holding a large fish. Frustrated, he wonders aloud […]
Wix | Conflicting Plugins | You Deserve Better
Two men—representing browser plugins—are in a therapy session. They immediately begin physically fighting, slapping and tackling each other. Watching nearby are a frustrated user and a smug man in a sweater with a “W” logo (representing WordPress). While the WordPress rep downplays the chaos as “kids being kids,” the frustrated user explains that these “kids” […]
Gong.io | Gong Super Bowl Commercial
Gong.io’s “Sound of Success” Super Bowl commercial introduces its Reality Platform™ through a loud, literal metaphor: every sales win triggers a giant, resounding gong. The ad uses humorous, exaggerated moments to visualize sales success—and connect it directly to Gong’s value. The Formula (That Works at Any Budget) Symbolic Sound + Visual Metaphor = Brand Recall […]
ClickUp | JIRA Lawyer 5
ClickUp’s “JIRA Lawyer 5” features the return of Mike Fry, a dramatic parody of a legal infomercial spokesman who “defends” teams burdened by JIRA’s complexity. Through Fry’s exaggerated rants and faux legal advice, the ad positions ClickUp as the simpler, saner project management alternative. The Formula (That Works at Any Budget) Parody Format + Real […]
Palo Alto Networks | This is Precision AI™
Palo Alto Networks introduces “Precision AI™” with a cinematic journey through a futuristic cyber battlefield. The story follows an agent named J, who fends off advanced digital threats using AI-driven tools. It’s a high-tech action sequence that brings together machine learning, deep learning, and generative AI—all under Palo Alto Networks’ cybersecurity umbrella. The Formula (That […]
QuickBooks | Get Yours with Danny de Vito
QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun. The Formula (That […]
Salesforce | “Data Forest”
Salesforce’s “Data Forest” commercial features Matthew McConaughey exploring a dense, metaphorical forest—symbolizing the overwhelming complexity of today’s data landscape. As he journeys deeper, the message becomes clear: to thrive in the AI era, companies must not only harness data but do so with trust and ethics. The call to action? “Ask More of AI.” The […]
1Password | Cybersecurity and Skin Care
Ryan Reynolds addresses the Wrexham AFC football team—whom he co-owns—in 1Password’s “Cybersecurity and Skin Care” campaign. He compares online security to skincare routines: both are often overlooked but critically important. The team responds with surprise that he’s preaching what they already practice—thanks to 1Password. The Formula (That Works at Any Budget) Skincare Analogy + Real-Life […]
Salesforce | “Gold Rush”
Matthew McConaughey rides through a Western landscape in Salesforce’s “Gold Rush.” But instead of hunting treasure, he’s talking about data—and how it’s only valuable when used wisely. The ad draws a clear line: Data is the new gold, but AI needs ethics. Salesforce’s message? Don’t just use AI. Ask more of it. The Formula (That […]
Amazon Business | Rome In a Day
Amazon Business rewrites history. In a playful twist on the classic saying, Romulus builds Rome in a single day—with the help of Amazon Business tools. Bulk orders, spend analytics, and fast shipping power the city’s rapid rise. It’s ancient history, modernized. The Formula (That Works at Any Budget) Ancient Story + Modern Tools = Clever […]
Pinterest | ‘The P Is For Performance’
Pinterest’s “The P Is For Performance” campaign features fast-paced mini-movies with two action-hero leads. These cinematic ads—styled like Hollywood blockbusters—highlight Pinterest’s shift from a branding platform to a performance-driven tool for advertisers. The goal? Show that Pinterest now delivers real results like traffic and conversions. The Formula (That Works at Any Budget) Action Scenes + […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
Malwarebytes | Only Human – Help Desk
Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
Malwarebytes | Cyberprotection for Every Business
This ad highlights how Malwarebytes provides powerful cyber protection for businesses of all sizes, across all industries and locations. It uses dramatic, real-world scenes to emphasize the critical importance of strong cybersecurity solutions in today’s fast-evolving digital landscape. The Formula (That Works at Any Budget) Broad Appeal + Clear Cybersecurity Message = Strong Connection By […]
ClickUp | Will GPT-4 replace us?
ClickUp takes a fun, self-aware look at artificial intelligence by having GPT-4 “write” its own commercial. The result? A fast-paced, over-the-top ad full of AI boasting, satire, and visual comedy. It makes one thing clear: AI like GPT-4 can be powerful—but works best when paired with human creativity. ClickUp uses this balance to help teams […]
ClickUp | Not Using ClickUp Is An Engineer’s Nightmare
ClickUp uses humor to show what happens when engineering teams rely on too many disconnected tools. The ad exaggerates the chaos—missed tasks, miscommunication, and total confusion. The message is clear: without one platform to manage everything, work gets messy. ClickUp offers the solution with one place to manage tasks, documents, timelines, and more. The Formula […]
ClickUp | Whiteboards | Official Song
ClickUp introduces its Whiteboards feature through a catchy musical ad. It shows how teams often use too many tools, making work feel messy and slow. The song highlights this chaos in a fun, exaggerated way—and then shows how ClickUp solves it. With Whiteboards, teams can brainstorm and act in one place. The Formula (That Works […]
ClickUp | Returning To Work | The Haircut
ClickUp delivers a witty take on returning to office life after remote work. One big issue? Hair. The ad shows employees awkwardly re-entering the workplace with unruly post-pandemic hairstyles and nerves. The message: while the hair might be a mess, your workflow doesn’t have to be—ClickUp makes returning smoother. The Formula (That Works at Any […]
ClickUp | Cavemen | Whiteboards
ClickUp takes us back to the Stone Age—literally. A group of cavemen try to preserve their ideas by carving them into stone. But a sudden storm wipes it all away. Cut to the present: ClickUp Whiteboards offer a smarter, safer way to capture and organize ideas. The ad cleverly contrasts ancient tools with modern ones, […]
ClickUp | Before ClickUp
ClickUp uses humor to show what work looked like before using their platform. It’s a chaotic world of too many tools—chats in one app, tasks in another, documents somewhere else. The ad captures how disjointed software leads to miscommunication and burnout. ClickUp presents itself as the all-in-one solution that brings everything together in one place. […]
ClickUp | Returning To Work | Work Schooling
ClickUp presents a playful take on the post-pandemic office. The workplace becomes a classroom, where employees “relearn” how to behave in person. From muting mics to navigating real meetings, the ad captures common struggles with returning to the office. ClickUp positions itself as the go-to tool for smooth transitions and improved workplace productivity. The Formula […]
ClickUp | Santa Uses ClickUp
Santa Claus modernizes his North Pole operations by adopting ClickUp to manage the holiday rush. From organizing the elves’ toy production schedules to tracking the global gift delivery itinerary, ClickUp streamlines every aspect of Santa’s workflow. The ad humorously illustrates how even the most magical operations benefit from efficient project management tools. The Formula (That […]
ClickUp | How ClickUp Whiteboards empower teams
ClickUp showcases how its Whiteboards feature helps teams work better together. The ad walks through a typical workflow—starting with brainstorming, then planning, and ending with task execution. It shows how teams can use one platform to map ideas, assign tasks, and stay aligned in real-time. The Formula (That Works at Any Budget) Visual Collaboration + […]
