FedEx | Eye Contact
A wide-eyed, awkward businessman tries a series of “old school power moves” to appear dominant—like unblinking eye contact and overly familiar greetings. Each attempt backfires, making him look more creepy than confident. His antics are contrasted with Liz, a calm and competent colleague. When he panics over a complex customs issue, Liz has already solved […]
FedEx | The Real Power Move
We see a montage of “corporate power moves”: a man locking eyes in an overlong handshake, a woman arriving late on purpose, a founder in a hoodie at a boardroom table, and even a CEO holding a meeting in a steam room. Then comes the twist—the narrator reveals the real power move: using FedEx to […]
Basis Technologies | Welcome to the New Golden Age of Advertising
Set in a stylish, retro ad agency, an executive explains that the glamorous ideal of her industry is a myth. The reality is a mess of “wildly inefficient processes” and manual spreadsheets burning out her team. After introducing Basis, she tosses the old files as the office transforms. Basis is presented as a central operating […]
Zendesk | Zendesk Apps Promo
Three departments—Sales, Support, and Engineering—try to help a single customer. A sales rep needs quick information to close a deal, but the request gets trapped in a maze of silos. Sales can’t get a straight answer from Support, Support can’t get a simple fix from Engineering, and the whole thing collapses into jargon, mismatched account […]
Zendesk | Sh*t Support Agents Say
A support agent in a headset rattles off an endless stream of clichés customers have heard a thousand times: “Have you tried turning it off and on again?” … “Can I put you on hold for just a sec?” … “I’d feel the exact same way if I was in your shoes.” He recites them […]
ClickUp | Declaration
The Founding Fathers gather on July 4th, 1776, to finalize the Declaration of Independence—only to realize they’ve lost the latest version. Chaos erupts. Petty arguments fly, complete with 18th-century insults, as the room descends into disorder. Just as the moment teeters on collapse, Thomas Jefferson calmly opens a laptop. The Declaration is neatly organized in […]
Apple | Writing Tools
Warren, a weary office worker, struggles to draft an important email to his boss. His message is clumsy and loaded with awkward slang like “zhuzhing” and “big enchilada.” With a single tap of Apple Intelligence “Writing Tools” on his iPhone, the draft instantly transforms into a polished, professional email. His boss reads it and looks […]
Snowflake Inc | Secret AI Agent
A CEO demands his dev team “whip up” a working AI agent in just three hours for a board meeting. Knowing it’s impossible, the team decides to fake it. They cram into a supply closet, with one dev eavesdropping through a vent and relaying the board’s questions while the others type answers on a laptop. […]
Snowflake Inc. | Quick Numbers
Data analyst Eva sees a Slack message she dreads: “PHIL – INCOMING!!!!!!” Phil from marketing is on his way for “quick numbers.” To avoid him, she stages a full-blown escape. She darts through the office like a secret agent, crawls through vents, and ends up stuck in a vending machine—all while her coworkers carry on […]
Copado | A Fable of Collaboration Catastrophes
A creative team tries to recreate Leonardo’s “Vitruvian Man,” but without a shared process their collaboration collapses. They draw over each other’s lines, talk past one another, and turn the whiteboard into a messy tangle. The narrator frames this as life before Copado. Once Copado is introduced, the chaos snaps into alignment: the scribbles resolve […]
Copado | A Fable of No Visibility or Traceability
A man introduces his Salesforce release manager, Leila—who’s trying to work while wearing a sleep mask with cartoon eyes on it. She fumbles around her desk, misses her mouse, and can’t answer her boss’s questions about a project launch. “Sometimes it feels like she’s flying blind,” he explains. He hands her Copado. The mask comes […]
Hiver | Poor cross team collaboration
Detective Red Undant returns to solve another “customer service crime.” This time, the culprit is bad cross-team collaboration. As he narrates, chaos erupts in the background: a frustrated customer wrestles a support agent for control of a binder, symbolizing siloed teams and lost communication. The detective stays calm. He explains how Hiver integrates with tools […]
Hiver | Case of the Missing Email
A trench-coated detective named Detective Red Undant walks into a chaotic office “crime scene.” The crime? A customer email has gone missing, swallowed by an endless trail of CCs and forwards. He interrogates frazzled employees, piecing together the timeline like a classic whodunit. Each handoff makes the story messier until the truth is clear: the […]
Reckon | All for Small
Inside a bustling bakery, a man receives a massive order—a dream come true for any small business. But instead of celebrating, he spirals into panic. Not about the baking, but about the mountain of admin tasks it will unleash: payroll, invoicing, and cash flow. His anxiety explodes into a chaotic, Broadway-style musical number. Covered in […]
NinjaOne | Suffering from IT misery?
A man with a mustache starts his day like normal—until a dramatic Breaking News alert interrupts, announcing the “IT Misery Index” is in full meltdown. Instantly, his world spirals into chaos. He’s bombarded with urgent texts, frantic alerts, and desperate help requests. Meanwhile, the scene shifts to a calm, cheerful coworker in an elevator. When […]
Crazy Domains | Bring Your Website Live in Minutes with .au Direct
Jack, the owner of Jack’s Pies, is busy serving customers when he takes a phone call. The caller asks how to order online. Jack awkwardly admits he doesn’t have a website and suggests ordering through his social media instead. The customer is unimpressed. A blunt, deadpan voiceover cuts in: “That’s a bad look.” The ad […]
Crazy Domains | It’s Simple, Local and Memorable
Jack, the proud owner of Jack’s Pies, launches a social media livestream to promote his business. But there’s a problem: his domain name is a mouthful—jacks.handcraftedpies1980… He stumbles, stammers, and eventually gives up mid-pitch, visibly flustered. The ad then reveals the solution: Crazy Domains. With a short, memorable .au domain, Jack’s business transforms. The livestream […]
SeekOut | Stay ready for what’s next.
A recruiter is split into two identical versions of himself, each tasked with filling the same role under pressure. One searches internal talent, the other external candidates. Both quickly drown in paperwork, getting nowhere fast. As frantic messages pour in from the team, a calm narrator cuts in. The recruiters, now wearing tinfoil hats, confess […]
Goldcast | Mindshare Marketing: Stop Sliming. Start Shining.
A woman is relaxing on her couch when she’s suddenly interrupted by a pushy salesman—literally drenched in green slime. He knows her personal details, spams her with intrusive pop-ups, and even blasts a megaphone in her face as she tries to ignore him. Then a senior executive steps in, explaining that this kind of sales […]
Amazon Business | The Castle of the Cat
In feudal Japan, a massive construction project is falling apart. Workers strain with primitive tools, ropes snap, and panic spreads across the site. The foreman rushes to the Shogun to report that they are behind schedule. The Shogun, calm and composed with his pet cat in his arms, pulls out a smartphone. Quoting the proverb […]
Salesforce | The Handoff
A woman sits down for a date with a man who speaks like a stiff, automated chatbot. When she casually mentions her love of hair metal, he stares blankly before awkwardly “handing off” the conversation to someone new: Randy, an absurd 80s rock star stereotype. Instead of improving things, Randy makes everything worse. He’s loud, […]
Superside | Find Your Perfect Creative Partner
The ad is staged as a retro TV dating game show called “Find Your Creative Partner.” A Director of Marketing is the contestant, tasked with finding help for a surprise, last-minute design project. She presents the challenge to three contestants: a traditional creative agency, an overworked internal creative team, and Superside, represented by a glowing […]
Webflow | The naysayer
A developer sits at his desk late at night, surrounded by glowing screens of code. On the phone with an unseen client or marketer, he looks exhausted as he repeats the same word over and over: “No… no… no way… nope… no.” The moment perfectly captures creative ambition running headfirst into technical limitations. Finally, an […]
Webflow | Post-launch revisionist
A boss sits in a meeting, praising his team for launching a new website. But then he drops the nightmare request: he had a dream the site could be “better.” Without offering clear feedback, he casually asks the team to implement his vague, dream-inspired changes—and to have something ready by tomorrow. Completely oblivious, he finishes […]
Webflow | Code conversationalist
A developer is working late, surrounded by glowing screens of code. An unseen colleague casually asks him to “update a rollover” (a hover effect). Instead of giving a simple answer, he rattles off two impossibly long strings of CSS code, asking which one they mean. The scene cuts off before the question can be answered. […]
FreshBooks | Would You Rather?
A man drowns in accounting paperwork at the office. When a coworker asks what he’s doing, he vents: “I’d rather get a rectal exam from a hairy little honey badger.” His wish is granted. Suddenly, he’s in a nightmarish doctor’s office, where a sinister figure in a honey badger mask prepares for the exam. Just […]
GoDaddy | Airo® Can – Kids Cuts
A stylist at a quirky children’s salon explains that she used to be too busy with admin to handle “cases like these”—a waiting room packed with kids sporting hilariously awful home haircuts. Now, with GoDaddy Airo automatically building her website and managing appointments, she can focus on fixing the damage caused by parents who “learned […]
Hootsuite | Harmony Through Hootsuite
A man strolls through the office and is stunned to see his coworker levitating in a serene, cross-legged meditation pose. Curious, he asks how she’s doing it. Calmly, she lists off the Hootsuite features that made her workload vanish—social inbox, collaboration tools, AI post suggestions—explaining that with Hootsuite, she’s achieved “true harmony.” Still baffled, the […]
Hootsuite | Social-first AI for social teams
A marketer asks his AI assistant, “Rewind AI,” why a competitor is trending on social media. Instead of a quick answer, he’s transported into a 90s-style video rental store. A cheerful clerk hands him the “insight” on a VHS tape. When she tries to play it, the VCR chews it up—magnetic ribbon spewing everywhere. A […]
Air | Couples Therapy for Creatives
A couple sits in a therapist’s office, locked in a heated argument. At first, it sounds like a messy personal dispute—but the twist quickly reveals they’re creative partners. Their “relationship problems” are actually about a chaotic workflow, terrible file naming conventions, and control issues. The woman declares she wants to “open up the relationship.” The […]
Contentsquare | Sense reveals what customers really want
A modern professional is working on her laptop—but instead of an office, she’s stuck in a chaotic old-world marketplace. A manic snake-oil salesman jumps in, waving a bottle of “Customer Sense Oil” and promising it will fix her app engagement problems. She ignores him and turns to Contentsquare’s AI agent, Sense, which appears directly on […]
Lusha | Scared of Sales Quotas?
The story begins like a horror movie. A salesman sits alone in the dark, paralyzed with fear as a sinister whisper creeps into his ear: “Scared of missing your monthly sales quotas?” Just as the tension peaks, the atmosphere flips. Bright lights flood in, cheerful music plays, and the “villain” is revealed as nothing more […]
Superside | This Designer Is Dead Tired
Two detectives arrive at what looks like a murder scene. On the floor lies a young graphic designer, collapsed from sheer exhaustion. The detectives quickly determine the “cause of death” isn’t foul play but overwork and malnourishment. One detective mutters, “They should have used Superside.” When his partner asks what that means, he explains Superside’s […]
Superside | Missing out on life? Try Superside
A man stays late at the office, stuck finishing a big design project. His coworker invites him out, but he declines. The next morning, that same coworker returns to work looking disheveled but triumphant. He recounts his unbelievable night out—complete with a private jet, skydiving, and even hanging out with a celebrity. Meanwhile, the man […]
Superside | Superside is so good, it’s criminal
The spot unfolds like a crime thriller. In a dimly lit parking garage, a businessman nervously meets a mysterious contact. He admits he needs to “send a message” that will really grab attention. The contact pops open the trunk of his car—not with weapons or cash inside, but a laptop filled with sleek design services. […]
Wistia | Free Professional-Quality Webcam & Screen Recorder
The spot opens with a narrator walking through Wistia’s new video creation tools. Just as he gets going, the demo itself comes alive. A product marketer, a florist, and even a “thought leader” start interrupting him, breaking the fourth wall to rave about how simple and seamless the features are. At one point, one character […]
SurveyMonkey | Avoid Messy Marketing Mistakes
A confident executive proudly unveils a new logo for the American Dental Society. At first, the audience leans in with anticipation. But as the camera pans to the design, the truth is revealed: the abstract image looks shockingly inappropriate. Gasps ripple through the crowd. Some people squirm, others look away, and one even spits out […]
Vonage | Clue
We meet a mustachioed man styled like a 1970s detective. His office is in chaos, with papers scattered and a conspiracy board covered in red string. Why? He’s obsessively trying to solve an impossible CAPTCHA. After a manic “Eureka!” moment, he types in his solution—only to be met with the dreaded “Incorrect” error. In total […]
Walnut | Discover Product-led everything
A woman is trapped in endless loops that symbolize broken go-to-market processes. First, she’s stuck in a clunky car sales demo. Next, she tries to tell a joke at a party but is constantly interrupted, forcing her to restart. Then, she wrestles with flat-pack furniture that collapses the moment she finishes. Meanwhile, a voiceover explains […]
Fiverr | Prompt and Punishment
At a diner, a man named Garry learns his entire reality is created by AI professionals on Fiverr. He mocks the idea, complains his coffee tastes like soap, and dares the “all-powerful” AIs to bring it on. Instantly, he’s punished with a surreal montage: his wife leaves him for a man in a hotdog costume, […]
GoDaddy | Don’t be scared!
The spot is styled like a found-footage horror movie. GoDaddy employees wander through a dark, creepy location at night. They admit they’re “facing their fears,” clearly nervous as the shaky cam follows them. A guide explains that starting a business can feel just as scary—lonely, overwhelming, and uncertain. He introduces GoDaddy Airo, the tool that […]
Cloudbeds | Payments Weren’t Always a Breeze
The narrator introduces “Life before Cloudbeds.” At the hotel front desk, a receptionist tries—and fails—to process a guest’s payment. He fumbles through a card swiper, a manual imprinter, and a faulty mobile reader. Each attempt only adds more frustration. Finally, after realizing he billed the wrong number of nights, he tells the guest they’ll need […]
Cloudbeds | Yeah, Overbookings Were an Issue
The narrator sets the stage: “Life before Cloudbeds.” At the front desk, an angry guest shouts, “What do you mean, overbooked?!” He hurls a stack of papers into the air, leaving the receptionist helpless. The narrator returns to explain the solution: Cloudbeds syncs all booking channels—Expedia, Booking.com, and more—to prevent overbookings. In the “after” scene, […]
Cloudbeds | Bookings over the phone
A narrator introduces life “before Cloudbeds.” In a hotel lobby, a receptionist puts a phone caller on hold to help a guest who’s just walked in. The woman explains she tried booking online but was told to call. Then the twist—she admits, “That’s me on the other line.” The receptionist is trapped in a paradox, […]
AppsFlyer | Return to Growth With Data You Can Trust
A woman explains that to help brands grow, her company must remain independent. A window washer asks why it matters. She answers with a series of absurd examples: a dog show judge giving first prize to her own daughter, a courtroom where one lawyer represents both sides, and a politician appointing his clueless nephew to […]
Maersk | Don’t trust the numbers . Just another day in logistics
A woman in a boardroom proposes a plan built around a shipment arriving that week. Her manager, Merlin, shuts her down immediately, citing a gloomy 45% ocean reliability rate. A junior colleague mentions that Maersk recently announced a major reliability improvement. Merlin dismisses him with condescension. Moments later, another manager confirms the junior’s data is […]
Rippling | One Place
A woman in an office chair glides through surreal portals with a tablet in hand. She pays a contractor in a London café, onboards a new hire in an upside-down Australian pub, and manages IT for a meeting in Berlin. Each door, elevator, and cityscape connects seamlessly. The message is clear: Rippling unifies HR, IT, […]
Rippling | Because HR Deserves Better
A man sits at his desk, delivering what sounds like a heartfelt breakup speech. He talks about how the relationship took too much work and how he lost sight of who he could be. The scene feels like a dramatic movie—until the camera reveals he’s talking to his outdated HR system. Pop-up notifications flood the […]
Rippling | Now That’s What I Call HR!
The ad opens with the grainy look of a 90s music video. A man sings a power ballad about leaving spreadsheets behind. Suddenly, it shifts into a parody of a NOW That’s What I Call Music! infomercial. An over-the-top announcer introduces a fake compilation album called NOW That’s What I Call HR. We see a […]
ClickUp | Write better with ClickUp AI
A designer proudly presents her energy drink concept to her boss. At first, he praises it as perfect. Seconds later, he unravels with absurd requests: “Make the yellow more yellow… but also less. Make the logo much bigger… but invisible. Add a unicorn riding a lightning bolt.” The designer’s face says it all—defeat. Suddenly, an […]
